The Story of a Brand Untoxicated - The Truth About “Safe” Skincare Labels
From the moment I met Annie Meyer, Co-founder & CEO of Untoxicated, I could tell she was building something special.
In this episode, we dive deep into her journey with Untoxicated, a mission-driven skincare brand formulated for people with sensitive skin and built around science, empathy, and real impact.
Annie opens up about the personal skin struggles that led her to co-found the brand, how she partnered with an allergist from the Cleveland Clinic, and what it means to create skincare that’s not just clean but truly allergen-free.
We also discuss entrepreneurship, product-market fit, and what it takes to build a brand that prioritizes people over profit. Annie’s insights on distribution, innovation, and bootstrapping are gold for any founder trying to break into the crowded CPG space.
Here are some key moments from the episode:
* Why “less is more” when formulating products for real skin sensitivities
* How saying “no” to retailers helped them stay focused on long-term scale
* The power of DTC and Amazon to build trust before entering retail
* The decision to price products accessibly, even when investors pushed back
* Why partnering with a doctor sets a new standard for skin health
Join me, Ramon Vela, in listening to the full episode and get a behind-the-scenes look at what it takes to launch a truly purpose-driven brand in beauty.
For more on Untoxicated, visit: https://www.untoxicated.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
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