B2B Marketing Exchange

In the latest episode of the B2BMX Podcast, we’re going back to Boston to join Tracey Barber, VP of Marketing at digital experience agency Verndale, as she shares how to combine multiple marketing strategies — including intent-based prospecting, buyer’s journey optimization, personalization, product recommendations and client and partner outreach — to maximize revenue.You'll learn the various tools she recommends, as well as techniques for leveraging them most effectively to retain and cross-sell to customers, nurture leads and buyers and generate more opportunities for sales.RELATED LINKSRegister for #B2BMX in ScottsdaleConnect with Tracey Barber on LinkedInLearn more about Printfection 

Up next, co-hosts Klaudia Tirico and Kelly Lindenau present four strong female VPs and CEOs, who took the stage during B2BSMX in Boston to share everything they know about how to build a solid roadmap for channel leaders. Marketers know that creating a channel is a profitable route to success, but without a real plan, achieving success is a long and winding road.  Luckily, these ladies share some amazing insights to guide marketers on that journey and make sure it is not a bumpy one! This panel discussion is led by Kathryn Rose, alongside MJ Patent, Tina Gravel and Michelle Accardi, to help marketers discover how to guide their partners’ marketing and sales experiences and set them up for success. Channel leaders need to support partners with the tools and tactics to avoid the hazards and potholes they will inevitably experience.RELATED LINKSRegister for #B2BMX in ScottsdaleKathryn Rose’s LinkedinMJ Patent’s LinkedinTina Gravel’s LinkedinMichelle Accardi’s Linkedin

Let’s all close our eyes and pretend we are back at B2BSMX in Boston on a beautiful August day listening to Jeff Marcoux deliver an incredible session. It’s time to open your eyes and press play because co-hosts Klaudia Tirico and Kelly Lindenau are here to make that vision a reality.  On this week’s episode of the B2BMX podcast, Marcoux tackles how to transform your marketing on both a strategic and tactical level. Marcoux dives further into:How marketing can transform to become one of the most strategic elements within the business today;Ensuring that marketing execution is tied to the right goals and objectives;Understanding your overall business goals to gain go-to-market insights for planning;Using reverse funnels and intent data to define the job; andAligning with sales targets to know when to push back and say “no.”RELATED LINKSRegister for #B2BMX in ScottsdaleJeff Marcoux’s Linkedin

What’s better than one female marketing leader… try FOUR powerhouse female marketing leaders! FullStory’s Jennifer Leaver, Reachdesk’s Amber Bogie, Gong’s Corrina Owens and 6senses’ Jess Gondolfo ignited the #B2BSMX stage in Boston during their panel, where they put ABX at the forefront of everyone’s minds.Co-hosts Klaudia Tirico and Kelly Lindenau cannot contain their excitement in sharing this panel session with the audience because marketers need to prioritize ABX now more than ever and who better to elaborate on the “why?” than these revenue marketing leaders. Tune in to learn how and why ABX creates the flywheel to elevate your go-to-market strategy and breaks down silos across teams. Here’s how marketers can:Use ABX as the glue that ties the flywheel together;Make sure ABX isn’t siloed;Give prospects a glimpse into what it’s like to be a customer;Move beyond looking at prospects and customers as just another logo; andTap into CX as the next phase of integrating an ABX strategy.RELATED LINKSRegister for #B2BMX in ScottsdaleJennifer Leaver’s LinkedinFullStoryAmber Bogie’s LinkedinReachdeskCorrina Owens LinkedinGongJess Gondolfo's Linkedin6sense

Here’s a flashback from the B2BMX stage in Boston, where Randy Frisch discussed why mapping content through the buyer and customer journey closes more deals. If you missed out on this live session, don’t worry, co-hosts Klaudia Tirico and Kelly Lindenau got you covered!Uberflip’s Randy Frisch walks marketers through how to avoid the go-to-market trap. Here are his three simple steps to follow:Identify your target audience, usually with some sort of data source;Attract people with various channels, social, email or whatever you're hot on; andFind a destination where customers control what they want to do next.Frisch also dives deeper into the importance of content tagging, as well as creating personalized experiences. If you’ve never heard Randy speak before, don’t miss this opportunity to hear from one of the best! RELATED LINKSRegister for #B2BMX in ScottsdaleUberflip 

We love having our friends at Corporate Visions speak at our B2BMX events because not only do they show us how to break through the status quo, they give us a science lesson that applies to our jobs as marketers.  During her keynote at #B2BSMX in August, Leslie Talbot, SVP of Marketing at Corporate Visions, dug deep into how to:Disrupt and dislodge your prospects’ status quo vendor to win new business;Defend, retain and grow your relationships with existing customers; andUse science-backed techniques and frameworks to win more revenue from your new prospects and existing customers.Talbot was not afraid to pull back the curtain and explain the inner workings of buyers’ minds and how to target them on a subconscious level, making this episode a must-listen for all B2B practitioners! RELATED LINKSRegister for #B2BMX in ScottsdaleCorporate Visions

We are back with another episode of the B2BMX podcast, starring Terminus’ Natalie Cunningham who took the stage at #B2BSMX in Boston just a few months ago! Co-hosts Klaudia Tirico and Kelly Lindenau can’t wait to share this session with the audience, as it’s one for the books.Cunningham enforces the idea of shifting time and resources to a proactive and strategic account centric GTM motion. It is no longer applicable to do the bare minimum in B2B; it is essential to focus on revenue impact, efficiency and predictability.Tune in to episode two to learn:How to view the current state of B2B marketing as an opportunity;The transformation of today's CMO and its evolving role to drive alignment;The strategy behind account-based transformation; andVarious insights into “the changing market.”RELATED LINKSRegister for #B2BMX in ScottsdaleTerminus

What better way to kick off Season 7 than with an exclusive interview from the B2B Sales & Marketing Exchange in Boston!? Co-host Kelly Lindenau sat down with Brooke Sellas, Founder & CEO of B Squared Media, who put on an amazing session at the event and was kind enough to share even more insights with our audience. It's safe to say Sellas did not disappoint: She shared an abundance of tips and tricks to implementing a successful marketing strategy while utilizing social media. Throughout the episode, Sellas dove deeper into:The role social media plays in B2B marketing and how practitioners can leverage it;How to understand customer voices and incorporate them into marketing strategies; The best strategies to harness the power of social media listening; andThe value of ABM.RELATED LINKSRegister For #B2BMX In ScottsdaleB Squared Media 

Welcome to our Season 6 finale episode! Co-host Klaudia Tirico is coming to you live from last week’s B2B Sales and Marketing Exchange show floor in Boston alongside FullSurge’s Mitch Duckler. The pair discuss Duckler’s new book titled, “The Indispensable Brand: Move from Invisible to Invaluable,” and the significance of constructing a successful brand strategy. Marketers are so focused on best practices, clicks, followers, comments, posts and shares that they forget to build up their brand, while driving transactions. Duckler stresses the direct correlation between brand differentiation and very important business metrics. Here are the essential ways a brand can be differentiated based on these four questions:What you do for your customer / the value you add;How you provide that benefit;Why your company does what it does / its purpose; andWho your target audience is / brand persona. RELATED LINKSTake A Glimpse Into The Crystal Ball Of SalesCHECK OUT DEMAND GEN REPORT’S B2BSMX DAY 1 RECAPCHECK OUT DEMAND GEN REPORT’S B2BSMX DAY 2 RECAPCHECK OUT DEMAND GEN REPORT’S B2BSMX DAY 3 RECAP (LINK TK)SIGN UP FOR UPDATES FOR B2BMX IN SCOTTSDALE, FEB. 2023

While Co-hosts Klaudia Tirico and Kelly Lindenau enjoy their last day at the B2BSMX event in Boston, let’s reminisce about B2BMX Next-Level ABM. Mckinsey & Company’s Julia McClatchy is the star of the show this week as she takes a deep dive into all thing’s hybrid selling.During this episode, McClatchy reveals key trends and shocking insights from the B2B Pulse and the Future Of Sales reports. Here are five high-level results:The rule of thirds has become entrenched;Consumerization of B2B is here;People are willing to spend big online;More channels equates to more growth;Loyalty is really up for grabs; andPersonalization is key to growth.RELATED LINKSListen to Episode 14: How To Achieve Next Gen ABMCheck out the B2B Pulse Report from McKinsey