B2B Marketing Exchange Acquisition Versus Expansion: A Science-Backed Conversation
Nov 7, 2022
39:30
We love having our friends at Corporate Visions speak at our B2BMX events because not only do they show us how to break through the status quo, they give us a science lesson that applies to our jobs as marketers.
During her keynote at #B2BSMX in August, Leslie Talbot, SVP of Marketing at Corporate Visions, dug deep into how to:
- Disrupt and dislodge your prospects’ status quo vendor to win new business;
- Defend, retain and grow your relationships with existing customers; and
- Use science-backed techniques and frameworks to win more revenue from your new prospects and existing customers.
Talbot was not afraid to pull back the curtain and explain the inner workings of buyers’ minds and how to target them on a subconscious level, making this episode a must-listen for all B2B practitioners!
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