In the latest episode of the B2BMX Podcast, we’re going back to Boston to join Tracey Barber, VP of Marketing at digital experience agency Verndale, as she shares how to combine multiple marketing strategies — including intent-based prospecting, buyer’s journey optimization, personalization, product recommendations and client and partner outreach — to maximize revenue.
You'll learn the various tools she recommends, as well as techniques for leveraging them most effectively to retain and cross-sell to customers, nurture leads and buyers and generate more opportunities for sales.
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