B2B Marketing Exchange How To Transform Your GTM Strategy
Nov 30, 2022
33:20
Let’s all close our eyes and pretend we are back at B2BSMX in Boston on a beautiful August day listening to Jeff Marcoux deliver an incredible session. It’s time to open your eyes and press play because co-hosts Klaudia Tirico and Kelly Lindenau are here to make that vision a reality.
On this week’s episode of the B2BMX podcast, Marcoux tackles how to transform your marketing on both a strategic and tactical level. Marcoux dives further into:
- How marketing can transform to become one of the most strategic elements within the business today;
- Ensuring that marketing execution is tied to the right goals and objectives;
- Understanding your overall business goals to gain go-to-market insights for planning;
- Using reverse funnels and intent data to define the job; and
- Aligning with sales targets to know when to push back and say “no.”
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