The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Greatness Group, Gina Mollicone-Long. Gina Mollicone-Long's work is centered around the concept of greatness, a quality she believes exists in everyone. Her mission is to help people remove the obstacles that prevent them from expressing their greatness fully. Through her learning platform, Greatness U, she works with a diverse range of clients, from corporate teams and C-level executives to individuals. Gina teaches leaders how to read people and tailor their leadership style accordingly, which leads to more successful outcomes with less effort. This approach is particularly relevant when addressing the issue of burnout. Gina suggests analyzing the leader's current leadership approach and identifying any inefficiencies. When a leader feels exhausted and unmotivated, she recommends adapting one's leadership style to match their team members' preferred representation system. By understanding how individuals process information (visually, auditory, kinesthetic, or digitally), leaders can communicate more effectively and reduce burnout by working smarter, not harder. She explained that many leaders struggle with self-perception and often underestimate their potential. This self-perception affects their ability to lead effectively and connect with their teams. Gina emphasized the importance of understanding and adapting to the differences in individuals' needs and preferences. Gina also highlighted the significance of addressing mental barriers and limiting beliefs that CEOs and leaders often carry. By addressing these internal obstacles, leaders can create a direct line of communication with their employees, fostering rapport and removing barriers to effective leadership.   Key Points from the Episode: Gina's work revolves around the concept of greatness Common challenges that leaders face Importance of understanding and adapting to individual needs and preferences Addressing burnout and exhaustion in leaders Adapting communication style to resonate with audience Addressing mental barriers and limiting beliefs in leaders Effective communication and tailoring messages to audience Flexible approach to sharing information and accommodating different learning styles   About Gina Mollicone-Long: Gina Mollicone-Long is a multi-talented success coach, entrepreneur, and motivational speaker with a diverse background in engineering, philosophy, and science-spirit intersection. Her expertise is helping individuals and companies achieve their goals through powerful transformations. As the co-founder of the Greatness Group, Gina has positively impacted tens of thousands of people worldwide through her training, coaching, and speaking engagements on six continents. Gina's influence extends through her widely read books, "Think or Sink" and "The Secret of Successful Failing," which offer valuable insights for personal growth and success. Having shared the stage with renowned figures like Bob Proctor from "The Secret," Gina's compelling motivational speeches leave a lasting impact on her audiences. Her world travels, and experiences with diverse cultural perspectives have contributed to the universal relevance of her programs. As one of the most highly trained success coaches globally, Gina holds prestigious certifications in NLP, Hypnosis, Time Line Therapy®, Master Coaching, and HeartMath Institute techniques. Additionally, she is an adept practitioner and trainer in the ancient Hawaiian practice of Huna and various other old technologies for overcoming obstacles. Gina's "The Breakthrough" coaching format empowers individuals to tap into their greatness and realize their true potential. Her private clientele includes CEOs, thought leaders, and change-makers worldwide, benefiting from her expertise in mechanistic performance models and her ability to make complex techniques relevant for entrepreneurs and leaders alike. Gina Mollicone-Long is a dynamic force, driven by her passion to help others engineer their path to success.   About Greatness You: Greatness You, founded by the Greatness Group, is a platform that unlocks the inherent greatness within individuals, teams, and organizations. With a core belief that everyone possesses untapped potential, Greatness Group offers courses and programs to reveal and harness this greatness. For corporate teams, Scavenger Hunt Anywhere, a division of the Greatness Group, provides team-building sessions designed to foster collaboration, communication, and camaraderie among team members. These engaging activities help teams discover their strengths and work together more effectively. Individuals seeking personal and professional growth can benefit from the courses offered at Greatness Group. These programs are carefully designed to empower individuals to recognize and nurture their unique talents, skills, and capabilities. By unlocking their full potential, participants can achieve higher success and fulfillment in various aspects of life. Through its innovative approach to self-discovery and team-building, Greatness U stands as a catalyst for positive transformation and lasting success.   Tweetable Moments: 12:40 - "The more you know about someone, the more you chameleon yourself, and then what that does, here's what happens fundamentally at the neurological level, is the other person, the employee goes, 'Oh my god, this person gets me,' and that removes all barriers to communication. The process is called rapport. The minute you have a direct line to someone, they will follow you without objection. That is how you lead people. Don't understand it's a mechanism, it's a process, and we just break down the processes chunk by chunk."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Greatness Group website at https://greatnessgroup.com/ Check out Bambiz Marketing on LinkedIn at https://www.linkedin.com/company/bambiz/ Check out Bambiz Marketing on Instagram at https://www.instagram.com/bambizmarketing/ Check out Bambiz Marketing on Facebook at https://www.facebook.com/bambizmarketing Check out Gina Mollicone-Long on LinkedIn at https://www.linkedin.com/in/ginamollicone/ Check out Gina Mollicone-Long on Instagram at https://www.instagram.com/gina.mollicone/ Check out Gina Mollicone-Long on TikTok at https://www.tiktok.com/@ginamollicone  Check out Gina Mollicone-Long on Facebook at https://www.facebook.com/GinaMollicone Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Vanquish Media Group, Chase Friedman. Chase Friedman, the founder and CEO of Vanquish Media Group, talked about the world of strategic brand marketing and development and how purpose-driven organizations can profit with purpose. Chase's journey began in the realm of independent filmmaking, where he honed his skills in storytelling. However, he soon realized that even the most compelling story could fall flat without the right deployment and connection to the audience. This revelation led him to create Vanquish Media Group. This company focuses on creating great content and storytelling and using digital marketing tools and techniques to ensure that the message reaches and impacts the audience. Chase finds the most joy in working with small to medium-sized businesses and thought-leader entrepreneurs. He enjoys getting involved with the CEO, founder, and executive team, as they tend to be agile, nimble, and transparent. He prefers working with smaller companies because it allows him to make a more significant impact and bring about foundational change and clarity.   Key Points from the Episode: Focus on purpose-driven organizations and businesses Importance of brand purpose and values in driving business growth Three sequential steps: discovery, identity, and growth Type of clients that Chase works with at Vanquish Media Group Requirements for potential clients: size and budget are not the only factors Preference for working with small to medium-sized businesses and thought leader entrepreneurs Emphasis on profit and purpose as core tenets Ways to learn more about Vanquish Media Group: website, brand assessment, ebooks, blogs   About Chase Friedman: Chase started his career as a storyteller, writing-directing-producing independent films, television and commercials before focusing his passion exclusively on brand marketing. In 2016, Chase founded Vanquish Media Group to elevate premium brand content with digital marketing activation to cut through the ‘white noise’ of the digital landscape and inspire deeper connections with audiences and stakeholders. He has guided a diverse array of clients across multiple industries, from subject matter experts (Aisha Bowe, John Rogers, Hamse Warfa) to lean-startups (iNDIEFLIX, RL Leaders, Lightbeam), Fortune 500’s (HP, Acer, People) and non-profits (Brain Aneurysm Foundation, The Lawfare Project, Future of School), providing strategic brand leadership and management to unlock sustainable business growth and societal impact. With over 1,500 branded content assets produced, 500 Million cumulative views, and +$45MM generated in sales and donations, there is proof that you can do good AND do well. His mission continues as a member of 1% for the Planet and serving on the Board of Advisors for the non-profit Film2Future foundation. Chase also serves as a Fractional CMO guiding organizations towards more significant profit with purpose. A South Florida native, Chase earned his bachelor’s degree from the University of Florida. He has resided in Los Angeles for 15 years with his wife and kids, Jack and Ella – and his trusty companion, Regis the Beagle. He also enjoys dabbling in the culinary arts and mixology, and you can often find him seizing the great outdoors, snowboarding, rock climbing and wakeboarding.   About Vanquish Media Group: Vanquish Media Group is a dynamic digital branding and marketing collective expertly catering to emerging brands and startups across various entertainment, lifestyle, tech, and eCommerce sectors. Its mission is to cultivate a unique, persuasive brand identity that bolsters brand awareness, engagement, and conversion. Through an expert blend of creative narrative and digital media insight, they deliver targeted solutions that are both budget-friendly and results-driven. Their team comprises brand strategists, designers, social media experts, and content creators supported by a network of digital influencers. Their customized, tailored approach offers a unique array of tools aligned with each client's goals.   Tweetable Moments: 03:16 - "We're in this really interesting movement in age where a commitment to brand purpose, standing behind something, standing behind a purpose of value is proven to drive business growth." 12:44 - “I like being able to really impact foundational change and clarity and that oftentimes comes a little bit easier with more of a small to medium-sized business or a thought leader that has been an expert in their field for a number of years and it's time for them to scale and how do I reach more people, impact more lives, grow my sort of personal professional brand, that's kind of the ideal size and mix.”   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Vanquish Media Group website at https://vanquishmediagroup.com/ Check out Vanquish Media Group on LinkedIn at https://www.linkedin.com/company/vanquishmediagroup/ Check out Vanquish Media Group on Instagram at https://www.instagram.com/vanquishmediagroup/ Check out Vanquish Media Group on Vimeo at  https://vimeo.com/vanquishmediagroup Check out Chase Friedman on LinkedIn at https://www.linkedin.com/in/chase-friedman Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & President of Accelerated Intelligence Inc. & Podcastcola, Shaahin Cheyene.  Shaahin Cheyene is a dynamic entrepreneur who has made significant strides in various industries, including the supplement industry, digital vaporization, and selling on Amazon. However, his recent focus has been on podcasting, a platform with exponential growth. Shaahin shared his journey of starting a company to help people get booked on podcasts. He realized that there was a specific algorithm for getting booked, and by systemizing the process, he saw a dramatic increase in his bookings. As his reputation grew, he started getting requests from others who wanted to use his services. Initially, Shaahin wasn't planning on doing it for anyone else, but he decided to try it for a couple of others, and it turned out to be a success. Since then, his business has grown strictly through podcasts and word of mouth. Shaahin compares his podcast booking service to the real estate market in Malibu. He mentions how people might view a "for sale by owner" sign in a neighborhood where houses are worth millions of dollars. It's seen as an amateur and raises questions about the house's quality and the seller's. Shaheen emphasizes the value of professionals and having a reputable agency behind you.   Key Points from the Episode: Shaahin's impact in various industries and focus on podcasting Discussion on the power of podcasting as a marketing tool Podcasting as a platform for thought leaders and experts Shaheen's journey of starting a podcast booking company Comparison of podcast booking service to the real estate market Offering free 15-minute consultations for potential clients Selectivity in choosing clients based on their message and potential for profitability Mention of Shaahin's upcoming book, "Podcast Famous"   About Shaahin Cheyene: Shaahin Cheyene is a highly accomplished entrepreneur known for his innovative spirit. Born during the Iranian Revolution, he migrated to Los Angeles, creating a billion-dollar business at age 15, inventing the 'Herbal Ecstasy' smart drug. Shaahin also pioneered digital vaporization, a precursor to modern vaping.   He has experienced notable failures despite several successful ventures, proving his resilience. Shaahin is the CEO of Accelerated Intelligence, a leading Amazon FBA seller, and a top coach at Amazon Mastery, equipping others to succeed on the platform.   A prolific YouTube creator, he is recognized as one of the global experts on e-commerce, Amazon, and internet trends. Known as the "Willy Wonka of Generation X," his forward-thinking approach helps identify early trends and understand their impact on markets and consumer behavior.   About Podcastcola: Podcastcola stands as America's leading podcast booking agency for three compelling reasons. Firstly, the agency boasts a vast network of connections worldwide, ensuring unlimited outreach to podcasts in any niche relevant to your interests or work. Secondly, clients benefit from top-tier PR and Marketing teams dedicated to their success. These seasoned professionals take care of all the legwork, leaving you with the simple task of showing up and shining on the podcast. Most importantly, Podcastcola guarantees success. Their commitment to your achievements means they promise to get you booked, ensuring to deliver on their word. Your success is their priority, as their reputation is built upon making their clients thrive in the podcasting world. In a nutshell, Podcastcola is America's premier podcast booking agency, offering unparalleled outreach, dedicated PR support, and a guarantee for your podcasting triumphs.   About Accelerated Intelligence Inc: Accelerated Intelligence is a frontrunner in the field of brain enhancement, renowned for its product, Excelerol, which was developed over five years. The company meticulously analyzes clinical studies and scientific formulations to design top-quality, non-prescription brain health supplements. Their mission is to boost memory, focus, concentration, and alertness, benefiting individuals globally. Excelerol, the company's flagship product, has garnered worldwide appreciation and trust. Whether it's enhancing the cognitive function of eminent thinkers or everyday individuals, Accelerated Intelligence is committed to ensuring mental clarity and focus. As part of its dedication to superior brain health, the company consistently provides every possible edge to support cognition and overall well-being.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Accelerated Intelligence website at  https://www.excelerol.com/ Check out Accelerated Intelligence on LinkedIn at https://www.linkedin.com/company/accelerated-inteligence-ai-/ Check out Accelerated Intelligence on Facebook at https://facebook/smartmovesinc Check out Accelerated Intelligence on Instagram at https://www.instagram.com/hackandgrowrich/ Check out Podcastcola website at  https://podcastcola.com/ Check out Podcastcola on Facebook at  http://www.facebook.com/podcastCola Check out Podcastcola on LinkedIn at  https://www.linkedin.com/company/podcastbookingagencypocastcola/ Check out Podcastcola on Instagram at  http://www.instagram.com/podcastcola Check out Podcastcola on Twitter at  https://twitter.com/podcastcola Check out Shaahin Cheyene on LinkedIn at  https://www.linkedin.com/in/shaahincheyene/ Check out Shaahin Cheyene on Twitter at  https://twitter.com/shaahincheyene Check out Shaahin Cheyene on Facebook at  https://www.facebook.com/S.Cheyene/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: How to Generate Leads Through Podcasting. Read more. We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of 2xYou, Le-an Lai Lacaba. Le-an Lai Lacaba, with her expertise in AI, provided some insightful answers if merging AI with virtual assistant services could be a game-changer. 2xYou, she explained, focuses on using AI tools like ChatGPT to automate tasks and provide expertise in AI. They have trained their virtual assistants to integrate these AI tools with their client's businesses, particularly in content-related tasks like email management, generating content, and social media. When asked about the advantages of working with 2xYou instead of hiring domestically, Le-an highlighted their rigorous selection process. 2xYou screens and selects top candidates, customize them for the business, and provides training and management support. They also help build the structure of the client's businesses, including content strategy, customer relations database, and other assets. Interestingly, many clients who approach 2xYou want to sell their businesses in the future. 2xYou helps build the necessary structure for acquisition, making them a valuable partner for business owners with an exit strategy. Le-an mentioned that 2xYou offers a full-time executive assistant plus two services for $3,000 monthly. She emphasized that they provide highly trained assistants and a team behind them, distinguishing them from cheap virtual assistants found on the internet.   Key Points from the Episode: Discussion on merging AI with virtual assistant services Focus of 2xYou on using AI tools like ChatGPT to automate tasks and provide expertise in AI Advantages of working with 2xYou instead of hiring domestically 2xYou's role in building the structure of clients' businesses, including content strategy and customer relations database Assistance provided by 2xYou in social media management and other tasks Process of getting help with social media and blogging, including the Two Minute Readiness Scorecard and onboarding kit Budget for 2xYou services, including a full-time executive assistant plus two services for $3,000 per month Recommendation to visit 2xYou's website and fill out the scorecard for more information Determining if someone is ready for an assistant and the need for a full-time assistant   About Le-An Lai Lacaba: Le-an Lai Lacaba, a pioneering remote work advocate, launched her career as an online content creator at just 15. Born into a Filipino family accustomed to overseas work for better wages, Le-an revolutionized this narrative through her digital skills, leveraging opportunities for earning at a global standard without leaving her homeland. Her experience surviving Category 5 Typhoon Haiyan at 18 led to a dramatic life pivot, propelling her from law to entrepreneurship. Le-an's tenacity found her relocating to a new city and landing a job as a book editor for a US publishing company. By 20, she led the company as its remote CEO, displaying her passion for entrepreneurship and operational efficiency. This led her to co-found 2xYou; a venture focused on creating remote jobs for Filipinos. Under her leadership, 2xYou received the Silver Stevie Award for Employer of the Year 2021, recognizing their excellent training and development for virtual assistants. Currently, Le-an is growing 2xYou as a business operating system, delivering clients a structured, high-performance workspace. Her mission is to help 10,000 entrepreneurs scale remotely, enabling 1 million Filipinos to work from home and reducing family separation caused by overseas employment.   2xYou: 2xYou, established in 2018, is a cutting-edge enterprise transforming service-based entrepreneurs from job owners to business owners. They provide a customizable business operating system and a highly-trained executive assistant, empowering clients to reclaim 10-20 hours weekly within the initial 90 days. Their assistants focus on strategic tasks and system building, liberating entrepreneurs from daily operations. Initially conceived as a training and coaching company for entrepreneurs interested in remote hiring, 2xYou pivoted to an agency model in response to the burgeoning demand for strategic training and coaching tailored for executive assistants. They aim to mold these assistants into an entrepreneur's 'second brain.' The agency's approach is holistic, leveraging self-development, leadership, and project management training to elevate the assistants' capabilities beyond their perceived limits. This creates an atmosphere of freedom and growth for the business owner and the assistant. At its core, 2xYou empowers entrepreneurs to scale their businesses beyond their capacity and inspire their assistants to realize their full potential. This mutual growth model propels 2xYou's mission of empowering entrepreneurs and their teams.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out 2xYou website at https://2xyou.com/ Check out 2xYou on LinkedIn at https://www.linkedin.com/company/2xyou/ Check out Le-an Lai Lacaba on LinkedIn at https://www.linkedin.com/in/leanlailacaba/ Check out Le-an Lai Lacaba on Facebook at https://www.facebook.com/leanlailacaba  Check out Le-an Lai Lacaba on Twitter at https://twitter.com/leanlailacaba Check out Le-an Lai Lacaba on Instagram at https://www.instagram.com/leanlailacaba Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Managing Director, Business Coach & Executive of ActioncCOACH Solent, Kevin Stansfield.Kevin is a seasoned financial director and business coach specializing in transforming businesses into profitable, sustainable entities. His experience in growing companies significantly and improving work-life balance for business owners is invaluable. Kevin's track record includes a £34 million growth and a £15 million sale. Kevin's insights and strategies could prove essential if you're an entrepreneur seeking to optimize your business operations. His coaching extends beyond your expertise, covering crucial areas like team management, financial monitoring, marketing, and strategic planning. About Kevin Stansfield: Kevin, a highly experienced financial director, has dedicated his career to preventing entrepreneurs from becoming slaves to their businesses. After witnessing his father's business consume his life, he pledged to help others avoid the same fate. Using his expertise, he's driven significant growth in several companies, including scaling a company from £2M to £36M and aiding another in achieving a £15M sale. For the past 16 years, he has assisted over 300 business owners to improve their work-life balance while boosting profits. Stansfield is also a published author, with three books offering insights into optimal business management strategies.About ActionCOACH Solent: ActionCOACH Solent, part of the globally renowned ActionCOACH team, is a premier business coaching firm based in South Hampshire that supports local businesses to grow profitably.  With an ambitious goal to boost their clients' revenues by £50 million, profits by £10 million, and team members by 500 over the next five years, they focus on equipping business owners with necessary skills beyond their core expertise. These skills include effective team management, marketing, PR, customer service, and financial understanding. ActionCOACH also aids in strategic planning, helping business owners to envision and plan for a successful future. Their coaching methodology empowers owners to work ON their business rather than solely IN it, fostering sustainable growth, control, and balance. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out ActionCOACH Solent website at https://www.eventbrite.co.uk/o/actioncoach-solent-8053907454Check out ActionCOACH Solent on LinkedIn at https://www.linkedin.com/company/actioncoach-business-coaching-solent/Check out Kevin Stansfield on LinkedIn at https://www.linkedin.com/in/kevinstansfield/Check out Kevin Stansfield on Facebook at https://www.facebook.com/kevin.stansfieldDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Growth Strategist of Top Talent Agency, Richard Kaye. Dr. Richard Kaye is a man of many talents. He's not only a retired chiropractor but also a master negotiator and publicity expert. He has dedicated his life to helping people grow their businesses and accelerate their bottom line by securing fantastic publicity. He shared a personal story of using publicity to stand out as a chiropractor and become the most recognizable name in his field. His company guarantees results, such as best-selling books and media coverage, emphasizing the power of publicity in building credibility. When asked about the principles he recommends for someone looking to be recognized and stand out ahead of their peers, Dr. Richard Kaye was clear: it's not about what you do, but what's in it for them. He advises pitching to show hosts and media outlets by focusing on what the audience will get from it. He also emphasized the importance of targeting the right audience and finding the producers or decision-makers to pitch to. In the era of Zoom meetings and virtual appearances, being articulate in your pitch and attentive and engaged during media appearances is more crucial than ever. Dr. Richard Kaye also shared tips on reaching out to producers and constructing compelling pitches. He emphasized the importance of building authentic relationships with producers and focusing on serving their audience. He advised against bombarding talent with requests, as they often redirect such inquiries to their team. However, if a genuine human-to-human relationship is formed, it can lead to opportunities. One of the key takeaways from our conversation was the significance of making the host and producer look good. Dr. Richard Kaye suggests complimenting them and expressing gratitude for the opportunity. He also recommends sending a handwritten thank-you card to stand out.   Key Points from the Episode: Dr. Richard Kaye's impact and work in the world today The power of publicity in building credibility and growing businesses Principles for gaining recognition and standing out in the media Importance of focusing on what the audience will get out of it in pitches Targeting the right audience and finding decision-makers to pitch to Being articulate and engaged during media appearances Building authentic relationships with producers Making the host and producer look good Small gestures like sending a thank-you card Next steps for gaining publicity, such as becoming a best-selling author and appearing on national television   About Richard Kaye: Dr. Richard is a business growth expert who has dedicated 24 years to coaching entrepreneurs, aiding them in their journey from startup to established businesses. A distinguished speaker, he frequently graces podcasts, webinars, and radio and TV programs, including KGTV and KTLA. His global influence is reflected through his workshops in Australia, France, Japan, Russia, and the USA. The architect of 'The Secrets of Empowering Negotiation' program, he's shared platforms with renowned figures like Lisa Nichols and Les Brown. He was recognized with a Lifetime Achievement Award by the Top Talent Agency. Besides, his social engagements include involvement with a United Nations NGO and other for-profit boards. He's also a founding member of the Taos Entrepreneurial Network and ex-vice president of CEO Space. His acclaimed book, 'The Secrets of Creating Customers for Life', showcases his expertise. He resides in Taos, New Mexico, with his wife, Angel.   About Top Talent Agency: Top Talent Agency, also known as Top Talent Publishing, redefines the concept of traditional publishing. They specialize in talent management and representation, uniquely prioritizing overall business profitability over singular book sales. The agency's philosophy revolves around the question: "How does an author make $100,000 with a book?" rather than simply selling 100,000 copies. The objective is to provide a maximal return on investment by tapping into various revenue streams and increasing exposure instead of focusing solely on book sales. By capitalizing on opportunities often overlooked by conventional publishers and printers, Top Talent Agency aims to offer services that significantly outpace standard publishing expectations. Its comprehensive, innovative approach reimagines publishing as a multifaceted venture extending beyond the written page to enhance authors' value. This visionary perspective sets Top Talent Agency apart in the dynamic publishing world.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Top Talent Agency website at https://toptagency.com/ Check out Dr. Richard Kaye on LinkedIn at https://www.linkedin.com/in/richard-kaye-43523015/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Mindset & High Performance Strategist, Byron Morrison. Byron Morrison is not just an ordinary guest. He is a professional who has dedicated his life to helping others navigate their personal and professional lives. His work primarily involves working with CEOs, entrepreneurs, and business leaders, equipping them with the mindset and skills to make better decisions and confidently lead. He also talked about overcoming fear by not being too hard on oneself and needing self-compassion. We often dwell on past mistakes, but Byron encourages shifting focus from dwelling on these to learning from them and implementing changes for the future. Byron shared his insights on how to prevent and recover from burnout. He highlighted three key factors: reconnecting with purpose, developing the right routines, and setting boundaries.Remembering why you started and finding what excites you can help reconnect with your purpose. Prioritizing your health and finding balance through the right routines is also crucial. Lastly, knowing when to take time off and step back is essential in setting boundaries. Byron also touched on the arbitrary nature of self-imposed deadlines and the need to delegate tasks effectively. He advises leaders to identify their zone of genius and delegate tasks outside of it. Clear communication and understanding with the person they are delegating to is also vital.   Key Points from the Episode: Discussion about Byron Morrison's professional work Conversation about his book, "Maybe You Should Give Up" Exploration of the concept of giving up on obstacles to achieve goals Conversation about overcoming fear and taking action Discussion about being too hard on oneself and the importance of self-compassion Conversation about burnout and thethree factors to prevent and recover from burnout: reconnecting with purpose, developing the right routines, and setting boundaries Shifting focus from dwelling on past mistakes to learning and implementing changes for the future Advice for leaders on delegation and avoiding becoming a bottleneck in the business   About Byron Morrison: Byron is a renowned author of three best-selling books and an international consultant who aids CEOs, entrepreneurs, and leaders reclaim control over their lives and businesses. His transformation journey began following his father's cancer diagnosis, during which he lost 50 pounds and overcame self-sabotage that affected his health, relationships, and success. This experience propelled him to help others surmount their obstacles, a mission he's pursued for over a decade across 15 countries. Morrison’s latest book, “Maybe You Should Give Up: 7 Ways to Get Out of Your Own Way and Take Control of Your Life,” encapsulates his work and experience and will be available in stores in June. His life and work underscore the powerful potential of personal transformation.   Tweetable Moments: 04:16, "It's all about recognizing where it's coming from and then giving up the control that has over you." 10:31, "It's not dwelling on things that can't be undone." 18:54, "We believe that every person has a message that can positively impact the world."   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Byron Morrison website at https://www.byronmorrison.com/ Check out Byron Morrison on LinkedIn at https://www.linkedin.com/in/authorbyronmorrison/ Check out Byron Morrison on Instagram at https://www.instagram.com/authorbyronmorrison Check out Byron Morrison on Facebook at https://www.facebook.com/authorbyronmorrison Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of BOSS Startup Science, Gregory Shepard. According to Gregory, bad decisions are the number one reason for startup failure. However, he explains that bad advice is the root cause of these bad decisions. Surprisingly, the main contributors to lousy advice are investors and mentors. This is attributed to investors needing firsthand experience as founders and mentors needing to understand the specific needs of each business. Investors may give advice based on their experience working with founders, but with a deep understanding of the operations and details of the business, their advice can be beneficial. For instance, they may push founders to raise money or focus on valuation without considering the long-term consequences. Similarly, mentors who have had success in the past may need more expertise to provide relevant and practical advice for current market conditions. To address this issue, Gregory suggests a model similar to the medical field, where general practitioners refer patients to specialists for specific diagnoses and treatments. In the business world, it is essential to seek advice from specialists who deeply understand the particular challenges a founder is facing. Shepherd emphasizes the importance of teaching founders the necessary skills and knowledge so that they can navigate their entrepreneurial journey independently. However, mentors are still valuable in providing context and guidance. For example, if a founder takes a course on valuation, they will understand how valuation works and be able to defend themselves to an investor. Conversely, mentors can help founders along this learning journey by understanding how they have learned valuation.   Key Points from the Episode: Common reasons for startup failure Bad decisions as the number one reason for failure Investors and mentors as main contributors of bad advice Lack of firsthand experience as founders and understanding of specific business needs Importance of seeking advice from specialists Resources and courses offered by Startup Science Tools such as grant finder and investor network Teaching founders necessary skills and knowledge Openness to suggestions and advice from mentors and interested individuals   About Gregory Shepard: Gregory is a highly experienced serial entrepreneur, having completed 14 liquidity events, including two notable transactions contributing to a $925M deal that won four PE awards for deals between $250M-$1B. Known for his strategic insights, he's a ForbesBooks author with over 100 articles published in national and international outlets. Shepard is also a TEDx and keynote speaker at numerous universities, associations, and conferences globally. As the host of Meet The BOSS on Forbes Radio, he shares his expertise widely and is a regular guest on popular podcasts, TV and radio shows. Co-founding BOSS Capital Partners, where he facilitates global investments in tech startups. Moreover, through BOSSStartupScience, he provides entrepreneurs with resources and guidance via his Business Operating Support System (BOSS), an open source methodology designed to improve startup success rates.   About BOSS Startup Science: BOSS Startup Science aims to improve the success rate of startups, given that the current 90% failure rate is disheartening. The CEO, Greg Shepard, believes that education, connections, and assistance are crucial to helping founders succeed. Their mission is to support startups in achieving success, focusing on one founder at a time. This endeavor is fueled by the understanding that wealth inequality is closely tied to entrepreneurship, with 95% of people improving their financial situations by selling a business. BOSS Startup Science began by extensively researching the reasons behind startup failures. They conducted 1,200 interviews and thoroughly analyzed research data. The findings revealed that many founders repeat avoidable mistakes, primarily related to people, knowledge, and financial resources. While accelerators are designed to aid startups in overcoming these challenges, only 2% of applicants get accepted. The main reasons for rejection are needing more knowledge and connections within the startup ecosystem. Hence, BOSS Startup Science seeks to provide founders with the necessary tools, knowledge, and networking opportunities to increase their chances of success.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out BOSS Startup Science website at https://www.startupscience.io/ Check out BOSS Startup Science on LinkedIn at https://www.linkedin.com/company/boss-startup-science/?viewAsMember=true Check out BOSS Startup Science on Twitter at https://twitter.com/bossstartups Check out BOSS Startup Science on Facebook at https://m.facebook.com/people/BOSS-Startup-Science/100076130833610/ Check out Gregory Shepard on LinkedIn at https://www.linkedin.com/in/gregshepard/ Check out Gregory Shepard on Twitter at https://twitter.com/GregShepard_ Check out Gregory Shepard on Instagram at https://www.instagram.com/gregshepard_/ Check out Gregory Shepard on Facebook at https://www.facebook.com/GregoryJShepard/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Vice President of Find Your Audience, Nathan Yeung. Nathan isn’t your-typical marketing professional. As a fractional Chief Marketing Officer (CMO), he and his team serve as a plug-and-play marketing team for various clients, from national franchises to large B2B enterprises and venture capital and private equity firms. Unlike traditional agencies, Nathan's team doesn't just provide strategic advice. They also execute marketing strategies. This dual role allows them to be more involved and hands-on with their client's businesses. As Nathan explained, one of the key differences between hiring a fractional CMO and a traditional agency is the focus. A fractional CMO focuses on high-level strategic planning and identifying white space in the market. In contrast, agencies focus more on tactical execution based on the client's specific needs or ideas. When asked about growing his own business, Nathan acknowledged the challenge of finding time to work on the enterprise while being busy working on it. He revealed that most of his business comes from referrals, which he strategically cultivates through distribution partners. Nathan also mentioned the importance of content creation and being a guest on podcasts to increase visibility and generate leads. However, he avoids cold emailing due to the sensitivity of marketing services to such approaches. Instead, he encourages interested individuals to reach out to him directly.   Key Points from the Episode: Nathan Young's role as a fractional CMO and founder of Find Your Audience Difference between hiring a fractional CMO and hiring an agency Importance of supporting sales teams and increasing their productivity Content generation in successful B2B marketing Feasibility of generating leads within a short timeframe Importance of content creation and product-led growth models in marketing Strategic marketing approaches in the restaurant industry Challenges of growing a business and acquiring new clients Importance of content creation and being a guest on podcasts for visibility and lead generation Avoidance of cold emailing in marketing services   About Nathan Yeung: Nathan Yeung is a seasoned marketing strategist with a decade of experience specializing in B2B business consulting. He has a proven track record of constructing successful marketing teams and launching new products. Nathan's background spans marketing, finance, and management consulting, offering a unique perspective and comprehensive understanding of business operations. His innovative, data-driven marketing strategies, bolstered by a knack for creative problem-solving, have significantly amplified business growth for his clients. Known for his passion for delivering results and the ability to devise unconventional solutions, Nathan continually helps clients distinguish themselves in their industries. His contributions to the marketing world have garnered recognition from various organizations.   About Find Your Audience: Find Your Audience is your dedicated outsourced marketing team, specializing in personalized, performance-oriented strategies across Brandinga, Strategy, Creative Designs, Social Media Management, and CMO Services. The team fosters growth and transparency in daily marketing activities to meet your business needs. Core competencies include meticulous planning and execution in consulting and strategy, media buying via unconventional channels, brand management, and intuitive graphic design. Social media growth is also a key focus. The collective aim is to deliver practical, innovative marketing solutions that align with your brand's vision and objectives to successfully reach and engage your target audience.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Find Your Audience website at https://findyouraudience.online/ Check out Find Your Audience on LinkedIn at https://www.linkedin.com/company/find-your-audience-online/ Check out Nathan Yeung on LinkedIn at https://www.linkedin.com/in/yeungnathan/ Check out Nathan Yeung on Twitter at https://twitter.com/NY_Van Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!   More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, President & Founder of Curtis Leadership Consulting, Christina Curtis. Are you struggling to reach your full potential? Do you find yourself focusing on small failures rather than overall growth? Christina shares insights from successful individuals like Richard Branson and Olympic athletes to help people make daily choices that lead to exceptional outcomes. In a culture of busyness, it can be easy to put personal growth on the back burner. However, Christina emphasizes the importance of prioritizing personal growth over immediate payoffs. By making daily choices that align with our values and goals, we can achieve exceptional outcomes in all areas of our lives. Another daily choice for achieving exceptional outcomes is to prioritize time for reflection, reading, and creating new neural pathways in the brain. Successful individuals constantly refine their skills and adapt to new concepts and ideas.   About Christina Curtis: Christina is a globally recognized coach and organizational psychologist specializing in motivation and goal attainment. Serving high-achieving clients from entrepreneurs to Fortune 500 executives and Olympic athletes, she is among the top 2% of accredited Master Coaches worldwide. She contributes regularly to leading publications like Forbes and Harvard Business Review. Her innovative book, Choosing Greatness: An Evidence-Based Approach to Achieving Exceptional Outcomes, provides valuable insights into the decision-making processes of highly successful leaders and athletes. The book distinguishes between limiting habits and empowering choices, equipping readers with actionable personal and professional success strategies.   About Curtis Leadership Consulting: Curtis Leadership Coaching, founded by Master Business Coach Christina Curtis, uses a potent mix of neuroscience, psychology, and practical experience to accelerate its clients' personal and professional growth. Distinguished as part of the global top 1% of coaches, Curtis's firm specializes in executive coaching and leadership development, helping clients achieve breakthrough results. Underpinned by Christina's expertise in motivation and goal attainment, the firm utilizes cutting-edge tools and performance strategies. Its impactful work garners recognition in esteemed publications like Harvard Business Review and Forbes. Curtis Leadership Coaching innovates in the coaching industry, striving to propel its clients toward their highest potential.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Curtis Leadership Coaching website at https://curtisleadership.com/ Check out Curtis Leadership Coaching on Linkedin at https://www.linkedin.com/company/curtisleadership/ Check out Christina Curtis on LinkedIn at https://www.linkedin.com/in/christinacurtisofficial/ Check out Christina Curtis on Twitter at https://twitter.com/curtis_coaching Check out Christina Curtis on Facebook at https://www.facebook.com/search/top?q=christina%20curtis Check out Christina Curtis on Instagram at https://www.instagram.com/christinacurtisofficial/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.