In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Creative Director of
Qream Design Agency,
Bohdan Paladiichuk.
Bohdan emphasized the importance of keeping the team small to foster creativity and collaboration. He believes a more minor team allows for a more intimate, hands-on approach to their projects.
Bohdan explained crucial factors in creating a connection with users and increasing engagement. He likened it to the experience of interactive movies, where viewers can make choices and feel more involved in the story.
When asked about the process of coming up with creative ideas, Bohdan explained that it is a skill that can be practiced and developed. He credits his background in comedy and his team's passion for generating innovative ideas.
Bohdan emphasized that branding is not just about colors and logos but about the overall promise and value that a brand communicates to its customers. Cream Design Agency helps companies with various channels, including websites, brand communication, and promotional videos. They also assist with the pre-website stage, focusing on brand identity and contact to convey the product's value effectively.
Key Points from the Episode:
- Importance of keeping the team small for creativity and collaboration
- Use of UX and interactive elements in website design to increase engagement
- Process of generating creative ideas and the role of comedy and passion
- Focus on working with tech companies that contribute to making the world a better place
- Helping brands develop a clear identity and stand out in the market
- Importance of brand promise and value in branding
- Assistance with brand communication, promotional videos, and pre-website stage
- Aligning the product with the brand's promise
- Fostering creativity through frameworks and exercises, such as design thinking
- Importance of message and target audience in branding
- Seeking connections with individuals and businesses who want to engage and stand out
About Bohdan Paladiichuk:
Bohdan Paladiichuk is a multifaceted individual known for his impactful contributions in various fields. With a unique blend of design, motion, and emotion, he has successfully elevated marketing strategies to new heights. A strong advocate for growth and aesthetics, he's also renowned as an avocado enthusiast.
Passionate about emerging technologies, Bohdan actively engages in projects that promote environmental sustainability, benefit humanity, and protect animals. His versatile background includes seven years in music, six years in scriptwriting, and five years in Ju-Jitsu. He demonstrates exceptional leadership skills with four years of experience in top management.
Bohdan's diverse experiences are exemplified by his 3-month stay in Bali and his efficient 2-week execution of a scrum sprint. He prides himself on shattering clichés and embracing innovation. Through his dynamic journey, Bohdan Paladiichuk continues to leave a positive imprint on marketing, technology, and personal growth.
About Qream Design Agency:
Qream Design Agency is a powerhouse of creativity and innovation that leaves a lasting impact. Specializing in crafting vibrant and captivating brands, Qream is known for transforming the mundane into remarkable. Their portfolio boasts eye-catching websites that function as compelling advertisements and impressive videos, animations, and 3D designs.
Their excellence has garnered recognition, including being named the 2022 TOP B2B in Ukraine by clutch.co/qream. Qream also earned the prestigious 2022 Website of the Year award from Orpetron for funkywolves.com, and their mobile prowess was celebrated with the 2022 Awards for Mobile Excellence for supermegahyperdoge.com.
Notable collaborations with influential entities like Viber, Huobi, IOTA, the Fund of the President of Ukraine, and Ice Cube exemplify their impact. Qream's dedication extends beyond aesthetics, as they draw inspiration from projects that improve the environment, humanity, and animals.
Tweetable Moments:
05:38 - "I believe that having this mechanics of the UX where the person can influence what's happening on the website, they can play around with it, touch around or see the immediate results of it, I think that gets the connection a bit warmer with the potential user because again it feels like you're kind of having fun together which I think is what you're trying to also achieve with the business as well as you want to great minds you know co-creating some project at least that's the way I envisioned the best work to happen."
18:57 - "Our enemy is like the boring brand and the faceless brand, the brand that is just trying to be like everybody else."
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Links Mentioned in this Episode:
Want to learn more? Check out Qream Design Agency website at
https://theqream.com/
Check out Qream Design Agency on LinkedIn at
https://linkedin.com/company/19056355
Check out Qream Design Agency on Facebook at
https://facebook.com/qreamdesign
Check out Qream Design Agency on Instagram at
https://instagram.com/qream_design_agency
Check out Qream Design Agency on Twitter at
https://twitter.com/qream_design
Check out Bohdan Paladiichuk on LinkedIn at
https://www.linkedin.com/in/bohdan-paladiichuk/
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