The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Influ2, Dmitri Lisitski.Dimitri unveiled the intricacies of Influ2, a platform that's not just another advertising tool but a specialized solution crafted for the unique challenges of B2B marketing. He explored how Influ2 stands out by enabling targeted advertising to specific individuals within large organizations, a game-changer for sales teams looking to connect with key decision-makers.One of the critical themes Dimitri discussed was the importance of aligning marketing efforts with sales strategies, especially given the lengthy sales cycles typical in B2B transactions. He highlighted Influ2's prowess in targeting decision-makers by name and tracking ad engagement, which can significantly enhance conversion rates and bolster the sales pipeline.Traditional advertising platforms often need to catch up regarding B2B applications. Dimitri delved into the challenges businesses face and the pivotal moment when a solution like Influ2 becomes essential. He stressed the need for a repeatable sales process and how strategic marketing can accelerate sales outcomes.Key Points from the Episode:Overview of Influ2 as a B2B advertising platform for enterprise salesUnique aspects of B2B advertising and the importance of aligning marketing with sales effortsInflu2's capabilities in targeted advertising to specific individuals within large organizationsChallenges of traditional advertising platforms in meeting B2B needsUse cases for Influ2, including prospecting, building credibility, and engaging buying group membersInflu2's self-serve design and focus on customer understanding and leverageResources available on the Influ2 website, such as webinars, podcasts, and reportsAbout Dmitri Lisitski:Dmitri Lisitski is a seasoned entrepreneur and the co-founder/CEO of Influ2, pioneering the first person-based advertising platform. With two decades of expertise in online marketing and advertising, Lisitski has spearheaded the development and growth of several IT-powered companies in the U.S. and E.U., notably contributing to the success of GlobalLogic, acquired by Hitachi for $9.6B. Serving as the Global Head of Delivery & Services at Gett before Influ2, Lisitski brings a wealth of experience to the B2B marketing sphere. His educational background includes Executive MBAs from prestigious institutions, Columbia Business School and London Business School, highlighting his commitment to continuous learning and leadership in the dynamic landscape of technology-driven enterprisesAbout Influ2: Influ2 transforms advertising into a strategic component of sales conversations with its person-based advertising platform. Enabling precise targeting within target accounts, Influ2 facilitates direct engagement with key decision-makers and provides insights into ad interactions. The platform equips sales teams with the contextual information needed to secure valuable accounts by delivering tailored content and tracking contact-level intent.The impact is significant, as evidenced by Influ2's ability to drive a 2.26x increase in pipeline by consistently engaging decision-makers throughout their journey. Recognized as a challenger in the B2B Advertising Solutions category of the Forrester Wave, Influ2 has gained traction among enterprises like Capgemini, Chargebee, Hexaware, and numerous others. This platform stands out for its effectiveness in generating and closing pipelines for mid-market and large-scale accounts.Links Mentioned in this Episode:Want to learn more? Check out Influ2 website athttps://www.influ2.com/Check out Influ2 on LinkedIn athttps://www.linkedin.com/company/influ2/Check out Dmitri Lisitski on LinkedIn athttps://www.linkedin.com/in/lisitski/Check out Dmitri Lisitski on Twitter athttps://twitter.com/lisitskiMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder, Brand Strategist & Copywriter, Chaya Glatt.Chaya Glatt is a name that resonates with clarity and purpose in branding. Her expertise in crafting compelling messages and positioning businesses to shine in their respective industries is remarkable. Chaya shared her approach to branding, which is both structured and intuitive, ensuring that a brand's essence is communicated effectively to its target audience.Chaya introduced the "MAD formula" – a strategic framework for Market, Audience, DNA. This formula is the cornerstone of her methodology, guiding businesses to understand their market, connect with their audience, and express their unique brand DNA.In an era where AI tools are becoming increasingly prevalent, Chaya emphasized the irreplaceable value of human analysis and perspective in branding. While AI can assist with certain tasks, it needs to have the nuanced understanding of human emotions and the subtleties of social interaction that are crucial for creating messages that resonate on a deeper level.Chaya also shared her philosophy on social media engagement, particularly on platforms like LinkedIn. She advocates for a focus on providing value and maintaining a human touch in all interactions. This approach fosters genuine connections and helps brands stand out in a crowded digital landscape.Key Points from the Episode:Chaya Glatt's role as a brand strategist and copywriterImportance of understanding the customer's perspective and using the "MAD formula" (Market, Audience, DNA) for messagingChallenges of creating effective messaging and limitations of AI toolsChaya's philosophy on social media and being valuable and human in interactionsKaya's engagement process with clients and free resources available on her websiteAbout Chaya Glatt:Chaya Glatt, a seasoned brand strategist, business name specialist, and copywriter, boasts a decade-long track record of elevating high-performing businesses into influential brands. As the innovative mind behind the MAD brand strategy formula, Chaya has become an international speaker and the force behind Brand Authority, a training program designed for marketing creatives. In her own words, she describes herself as the "Mad strategist for brands" and a "Copywriter-par-brilliance." Through her dedicated team, Chaya assists businesses in gaining recognition, clarity, and desirability. Her approach involves crafting impactful brand names, distinctive voices, strategic positioning, and compelling web copy that not only steal the spotlight but shatter the stage, ensuring brands stand out amidst the formidable competition.Links Mentioned in this Episode:Want to learn more? Check out Chaya Glatt Copywriting website athttps://chayaglatt.com/Check out Chaya Glatt Copywriting on LinkedIn athttps://www.linkedin.com/company/chaya-glatt-copywriting/Check out Chaya Glatt on LinkedIn athttps://www.linkedin.com/in/chaya-glatt-copywriter/Check out Chaya Glatt on Facebook athttps://www.facebook.com/chayaglattCheck out Free Resources for Marketers and Entrepreneurs at: https://chayaglatt.thrivecart.com/chaya-glatts-courses-and-guides/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President of Cardata, Michael Levine.Cardata is a B2B SaaS platform changing the game for companies with drivers on the road using their vehicles. They offer a mileage tracking app and a reimbursement platform that ensures drivers are fairly compensated while adhering to local tax laws in the United States and Canada.Michael compellingly argued against company-owned fleets, citing the high costs and maintenance hassles. He pointed out the advantages for employees, such as the freedom to choose a car that fits their lifestyle and the opportunity to build equity in their vehicle.Traditional car allowances and reimbursement methods need to be more efficient and challenging. Michael explained how Cardata's platform provides a tax-efficient and customizable solution that caters to the diverse needs of employees based on their mileage and location.Michael also shared that various industries, including food and beverage, pharmaceutical, medical device, and construction companies, are already benefiting from Cardata's services. The company's recent significant funding round is a testament to its growth potential, with a keen focus on product improvement and brand building.Key Points from the Episode:Overview of Car Data as a B2B SaaS platform for mileage tracking and reimbursementComparison of using personal vehicles versus company-owned vehicles for employeesChallenges and inefficiencies of traditional car allowances and reimbursement methodsIndustries utilizing Car Data's servicesRecent funding round and growth opportunities for Car DataHistorical growth and client acquisition strategiesUser experience and accuracy of mileage tracking for driversAbout Michael Levine: Michael Levine is a highly accomplished professional in private market transactions and business operations, currently serving as the leader of Spruce Grove Capital (SGC). With a background that originated at Lynx Equity and BDO Canada, he garnered expertise in business valuation and strategic management. His leadership contributions at Target Canada played a pivotal role in the company's expansion into the Canadian market. In 2021, under Michael's guidance, SGC achieved the acquisition of Cardata, a prominent reimbursement software provider for businesses with employee-owned fleets. Demonstrating strategic and operational prowess, he tripled Cardata's annual recurring revenue, leading to a majority recapitalization in 2023 with Wavecrest Growth Partners and MassMutual Ventures. Michael is recognized for his empowering leadership style and cultivates a culture of inclusion, motivation, and continuous improvement within his professional endeavors.About Cardata:Established in 1999, Cardata has emerged as a prominent provider of tax-compliant mileage reimbursement software designed for global enterprises. Specializing in solutions for companies whose employees use personal vehicles for work, Cardata has experienced substantial success, particularly under the leadership of Sheret Ross and Michael Levine. The company tripled its annual recurring revenue within three years. Backed by strategic growth investments from Wavecrest Growth Partners and MassMutual Ventures, Cardata is well-positioned for continued expansion and innovation. The company distinguishes itself through its commitment to offering IRS-compliant reimbursement solutions, ensuring that businesses and employees benefit from maximum efficiency and compliance with tax regulations. Cardata stands at the forefront of facilitating streamlined and effective mileage reimbursement processes for its global clientele.Links Mentioned in this Episode:Want to learn more? Check out Cardata website athttps://cardata.co/Check out Cardata on LinkedIn athttps://www.linkedin.com/company/cardata-co/Check out Cardata on Twitter athttps://twitter.com/choosecardata?lang=enCheck out Cardata on Facebook athttps://www.facebook.com/cardatacoCheck out Michael Levine on LinkedIn athttps://www.linkedin.com/in/mjlevine1/Check out Michael Levine on Instagram athttps://www.instagram.com/daniellesabrina7/?hl=enMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Training Consultant of Human Oriented Enterprise, Bruno Cignacco.Dr. Bruno Roque Cignacco emphasized the transformative power of compassion in the workplace. He shared how a compassionate work environment increases employee satisfaction, loyalty, and productivity. When team members feel valued and supported, they are likelier to contribute their best work and collaborate effectively.A particularly striking point Dr. Cignacco made was about the detrimental effects of fear in the workplace. Fear-based management can stifle creativity, hinder communication, and ultimately damage the company's culture and success. In contrast, fostering psychological safety allows employees to express their ideas and concerns without fearing negative repercussions, leading to a more innovative and resilient organization.Key Points from the Episode:Importance of compassionate business practicesImpact on the workplace and the worldBuilding strong, long-lasting relationships with stakeholdersNurturing relationships through generosity, gratitude, and supportNegative impact of fear in the workplaceCreating a work environment with psychological safetyAbout Bruno Cignacco:Dr. Bruno Roque Cignacco is a seasoned consultant and international business leader focusing on human-oriented training and compassionate corporate practices. As the founder of a consultancy organization, he is dedicated to assisting companies in achieving both profitability and positive societal impact. With extensive experience in international business, Dr. Cignacco facilitates accessible international trade transactions for diverse companies. His expertise spans various subjects, including social and relationship marketing, negotiation, customer service, and communication skills, which he imparts to hundreds of companies globally. As an accomplished international speaker and best-selling author translated into multiple languages, Dr. Cignacco's books have enlightened a global readership. With nearly two decades as a university lecturer and a Senior Fellow at the Higher Education Academy, he shares his knowledge and researches social business and marketing. His impactful sessions have influenced thousands of students, entrepreneurs, and executives worldwide.About Human Oriented Enterprise:The Human Oriented Enterprise distinguishes itself through a profound commitment to core values such as compassion, kindness, and transparency. With a global footprint and extensive experience advising companies and training individuals worldwide, their unique services prioritize and enrich the human aspect of work and business activities.Founded by Dr Bruno Roque Cignacco, a seasoned professional with over two decades of supporting diverse companies globally, he brings a wealth of experience from teaching at universities, training businesses, and authoring acclaimed business books in multiple languages. As a senior fellow of the Higher Education Academy (UK) and a correspondent Association of Events Managers member, Dr. Cignacco's expertise extends to international trade, marketing, and personal development. He is an outstanding Life Coach and NLP practitioner who delivers impactful speeches, workshops, and presentations across multiple countries. This contributes to the comprehensive approach of the Human Oriented Enterprise.Tweetable Moments:11:28 - "The first question for a manager or a business leader should be: Is there any fear in this workplace?"Links Mentioned in this Episode:Want to learn more? Check out Human Oriented Enterprise website athttps://humanorientedenterprise.com/Check out Human Oriented Enterprise on LinkedIn athttps://www.linkedin.com/company/human-oriented-enterprise/Check out Bruno Cignacco on LinkedIn athttps://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Owner and CNO of Camp Negotiation Systems, Todd Camp.Todd Camp has revolutionized the approach to this crucial aspect of business. His system assists negotiators, from startup co-founders to CEOs, in preparing, executing, and debriefing negotiations and business relationships. According to Todd, negotiation is not just about making deals; it's about making decisions.When asked whether negotiation is more of an art or a science, Todd leans towards science, citing the role of emotion in decision-making as proven by neuroscience. However, he acknowledges that the way individuals communicate—their mannerisms, speech pace, body language, and choice of words—is where the artistry comes into play.Todd challenges the notion that negotiations with entities like the government are devoid of emotion. He argues that even in such scenarios, individuals are driven by emotional factors, such as how they are rewarded or graded for their performance.For service providers, Todd emphasizes the importance of understanding that decisions are made in the client's world, not ours. He advises spending time early in relationships to truly understand the client's challenges and how you can provide solutions that benefit them.Todd recommends asking open-ended questions that start with "what" and "how" to encourage clients to articulate their needs and vision. This approach helps uncover the true value you can provide, rather than pitching features and benefits prematurely.Key Points from the Episode:Overview of the work done by Camp Negotiation SystemsThe role of emotion in decision-making and negotiationThe importance of understanding the other party's perspectiveThe art and science of negotiationNegotiation in government contracts and procurementThe mindset and approach in sales conversationsThe value of asking good, open-ended questionsOvercoming discomfort in asking probing questionsThe work and approach of Camp Negotiation Systems todayAbout Todd Camp:Todd Camp is the influential owner and chief negotiation officer of Camp Systems, a Silicon Valley-based company widely recognized by major media outlets such as CNN, CNBC, The Wall Street Journal, Fortune, Harvard Business Review, Fast Company, and Inc. In addition to his role at Camp Systems, Todd is the co-founder and partner of The Pareto Group, a renowned negotiation coaching firm catering to co-founders and executives in Silicon Valley and NYC-based venture-backed startups. Co-author of the book "No, The Only System of Negotiation You Need For Work and Home," Todd has conducted live coaching sessions across the United States, Canada, South America, Europe, and Asia. Notably, he recently contributed as a speaker and sponsor at the Negotiation Leadership Conference at Harvard University, organized by the Harvard Alumni Association.About Camp Negotiation Systems:Camp Negotiation Systems distinguishes itself by eliminating unnecessary compromise, aiming for more profitable agreements that bolster the bottom line and foster enduring business relationships. The system is designed to work confidentially with clients and their teams on real business deals. This strategic process enhances effectiveness in preparing for, executing, and managing critical conversations from inception to conclusion. By prioritizing tangible results and long-term partnerships, the Camp System of Negotiation stands out in its commitment to delivering financial gains and cultivating robust and lasting connections in the business realm.Tweetable Moments:03:23 - "Neuroscience has proven that emotion plays a key role in every decision we make."09:04 - "There are four reasons why people reject: they lack the emotional vision of benefit, they lack the data to support that vision, they don't have the authority, or they're using 'no' as a tactic."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Camp Negotiation Systems website athttps://campnegotiations.com/Check out Camp Negotiation Systems on LinkedIn athttps://www.linkedin.com/company/campnegotiationsystems/Check out Todd Camp on LinkedIn athttps://www.linkedin.com/in/todd-camp-6903904/Check out Todd Camp on Twitter athttps://twitter.com/paretonegotiat1More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder, CEO & Speaker of Boldness Ablaze Coaching, Zovig Garboushian.Zovig Garboushian brings a unique perspective, focusing on the crucial role of self-connection in leading effectively. She believes that getting more connected to ourselves can lead to less stress and more ease. Zovig shared her experience working with diverse clients, including leaders, CEOs, founders, and small business owners. Her goal is to help them understand the mission of their business and their personal role in relation to that mission. This alignment is key to success and fulfillment in one's professional life.One of the most enlightening parts of the discussion centered on the concept of 'being versus doing.' Zovig stressed the importance of tuning into our natural way of being. This introspection can profoundly influence our decision-making and behavior. She suggested simple exercises, like taking quiet moments to reflect on our motivations, which can reveal the reasons behind our actions.Regarding organization within companies, Zovig highlighted the symptoms of being off-balance. Feelings of incongruence, unsafety, or uncertainty about direction can signal a misalignment between personal beliefs and professional engagement. It's crucial for individuals to feel that their values resonate with their work environment.Key Points from the Episode:Importance of self-awareness in leadership and personal growthZovig Garboushian's work with leaders, CEOs, founders, and small business ownersFocusing on being versus doing and natural way of beingImpact of old messages and expectations on decision-makingSymptoms of being off-balance in an organizational contextZovig's approach to executive coaching and organizational trainingEmphasizing alignment of personal beliefs and values with professional engagementRegular and prioritized coaching sessionsAbout Zovig Garboushian:Zovig Garboushian is the dynamic force driving Boldness Ablaze, a boutique professional services firm specializing in speaking, leadership development, and executive coaching. With over 25 years of expertise in marketing, management consulting, organizational change, and leadership development, Zovig is committed to guiding leaders in reconnecting with their authentic selves, reducing stress, and leading with greater ease. Through Boldness Ablaze, she empowers leaders to break free from limiting traditions and fears, fostering deep self-trust and confidence. Zovig's impact extends to diverse leaders, including C-suite executives and business owners, expanding their definitions of success. A champion for women in leadership, she contributes leadership content to Brainz and Strive Magazines, hosts Sparking Thoughts: LinkedIn Live, and appears on podcasts like Career Spotlight and Digital Connections. As a board member of HR.com's Coaches & Mentors, she also created Leadership Essence, a 2-day women's leadership immersion. Zovig's client portfolio includes Accenture, Google, Microsoft, Planned Parenthood, and more, emphasizing her dedication to helping clients feel comfortable in their skin as they pursue their priorities.About Boldness Ablaze Coaching:Boldness Ablaze Coaching offers keynote speaking and executive coaching services, targeting leaders seeking enhanced effectiveness and authenticity in the workplace. The coaching addresses key leadership challenges, specifically guiding leaders through significant changes, facilitating difficult conversations, streamlining decision-making, fostering deeper relationships, and promoting grounded, thoughtful influence within organizations. The approach emphasizes self-awareness as a catalyst for positive change, encouraging leaders to focus on personal growth to improve professional outcomes. By understanding individual values and motivations, Boldness Ablaze Coaching helps leaders silence doubts and uncertainties, enabling them to navigate business challenges and personal endeavors. Whether aspiring to become a better leader, start a business, or embark on new life adventures, the coaching emphasizes the transformative power of self-awareness in quieting distractions and fostering meaningful progress in both business and personal pursuits.Tweetable Moments:05:05 - "We are rewarded for the results that we produce, for the money that we make, for the things that are outside of us that we're constantly doing. But no one ever got an award or a bonus for being the most self-aware."06:32 - "If we are able to tune into who we are naturally in this world without effort, then the way that we make our choices, the way that we make our business decisions, the way that we engage with people, the way we show up when the you-know-what hits the fan, it changes; it becomes more authentic."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Boldness Ablaze Coaching website athttps://www.boldnessablazecoaching.com/Check out Zovig Garboushian on LinkedIn athttps://www.linkedin.com/in/zoviggarboushian/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Outforce, Sean Languedoc.Outforce was conceived from Sean's frustrations with the outsourcing landscape. The challenge of sifting through the noise to find qualified software engineers was a time-consuming and often costly endeavor. Sean's mission with Outforce was clear: streamline hiring the right expertise efficiently and effectively.Hiring and staffing engineers is notoriously slow and challenging, particularly in the tech sector. The high demand for skilled professionals and the limited availability create a bottleneck for businesses looking to scale.Outsourcing can be a game-changer, offering a faster route to assembling a team. However, it's crucial to find engineers with the technical skills and domain expertise to match your project's needs.Sean, a seasoned tech founder, understands the risks involved in hiring. The cost of bringing on someone who isn't the right fit can be significant. He stresses the importance of effective interviewing and a deep understanding of the technical requirements and domain knowledge necessary for the role.Key Points from the Episode:Challenges in outsourcing software engineering Importance of finding the right expertise in a time-sensitive mannerRisks and challenges of hiring engineers Outsforce's platform and approach to matching companies with engineering teamsPricing model and negotiation leverage of OutforceDefining scope and executing projects effectively Importance of dynamic interaction between engineering, sales, and customer success teamsAbout Sean Languedoc:Sean Languedoc boasts over 25 years of experience in the tech industry, currently serving as the CEO of Outforce.ai (formerly Global Talent Accelerator). Throughout his entrepreneurial journey, Sean has excelled in transforming outsourcing from a daunting task into a strategic asset for venture-backed companies.At the core of Outforce.ai is the mission to simplify the outsourcing process, turning it into a direct path for achieving goals. Sean fosters collaborations that swiftly transition from onboarding to project execution, reducing lead times for tech ventures.In addition to his leadership at Outforce.ai, Sean remains actively involved in the startup ecosystem as a mentor, guiding emerging entrepreneurs and contributing to the growth of the tech innovation landscape.Sean's commitment extends to serving on the boards of A100 and as a Charter Member at C100, emphasizing his dedication to advancing tech innovation and entrepreneurship in Canada and beyond.About Outforce:Outforce, a pioneering venture in outsourcing solutions, simplifies the complex process of sourcing and scaling engineering teams for venture-backed companies. With a focus on safety and efficiency, Outforce navigates the intricate outsourcing landscape by thoroughly vetting thousands of engineering agencies.The platform employs a swift and comprehensive approach, filtering and assessing teams based on essential criteria such as culture fit, domain expertise, and technical proficiency.By seamlessly matching companies with the most suitable teams, Outforce transforms the outsourcing experience from a bewildering maze into a streamlined path to mission accomplishment.This innovative solution enhances team onboarding speed and ensures a strategic alignment that propels venture-backed enterprises toward their growth objectives.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Outforce website athttps://www.outforce.ai/reference-content/old-home-2Check out Outforce on LinkedIn athttps://www.linkedin.com/company/get-outforce/Check out Outforce on Instagram athttps://www.instagram.com/getoutforceCheck out Outforce on Facebook athttps://www.facebook.com/getoutforce/Check out Sean Languedoc on LinkedIn athttps://www.linkedin.com/in/seanlanguedoc/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of Effective-Exec.com, Cary Frieden. Cary Frieden is a powerhouse in executive advising, and her expertise in applied psychometrics is a game-changer for CEOs looking to ground their business plans and objectives in reality.Cary shed light on how psychometric analytics can reveal individuals' inherent strengths and behaviors, influenced by both nature and nurture. This understanding is pivotal for aligning personal traits with an organization's goals and growth objectives.One of his key takeaways was the importance of recognizing individual traits and how they drive the behaviors necessary for organizational success. Cary emphasized that managing and supporting individuals to enhance their success is far more productive than resorting to immediate dismissal. Cary's insights were eye-opening, highlighting how a deep understanding of individual traits can assist leaders in constructing cohesive teams and steering everyone towards mutual goals. This reflection underscored the value of meeting the needs of team members, which is essential for strategic execution.Key Points from the Episode:Applied psychometrics in helping CEOs understand business plans and objectivesThe science behind psychometric analytics and predicting individual strengths and behaviorsImportance of understanding individual traits about organizational goalsManaging and supporting individuals for success rather than immediate dismissalAnalysis of Josh's traits and their alignment with his role as a team builderUnderstanding individual traits to build cohesive teams and align towards mutual goalsConsequences of ignoring individual traits in leadership on team engagement and productivityValuing team members' perspectives for effective strategic executionCary's approach to working with companies, including conducting team assessmentsAbout Cary Frieden: Cary Frieden is a dedicated professional specializing in working with CEOs and management teams nationwide to harness their inherent strengths for maximum influence. With a fervent commitment to creating high-impact leaders, Frieden collaborates with organizations to optimize executive teams, elevate employee engagement, and drive top- and bottom-line performance improvements. His work revolves around cultivating a mission-driven approach, facilitating the development of leadership skills, and fostering organizational growth. Frieden's expertise lies in strategic engagement, enabling businesses to unlock their full potential by aligning leadership capabilities with overarching goals. Through his dynamic initiatives, Frieden aims to enhance corporate effectiveness and contribute to the long-term success of companies across the country.About Effective-Exec.com:Effective-Exec.com is a data-driven platform that offers a comprehensive understanding of your team, providing valuable insights to enhance organizational performance. The platform excels in deciphering crucial aspects such as accountability, sales and growth performance, workforce engagement, and effective hiring strategies. Through advanced analytics, Effective-Exec.com empowers leaders with actionable intelligence, enabling them to make informed decisions to optimize team dynamics and overall efficiency. The platform's commitment lies in leveraging data to uncover patterns and trends, facilitating the creation of strategies that foster a culture of accountability, drive sales growth, enhance employee engagement, and streamline the hiring process. Effective-Exec.com is a valuable resource for businesses seeking to unlock their team's full potential and achieve sustainable success through evidence-based management practices.Tweetable Moments:04:52 - "By the time you're twelve years old, you are completely hardwired; you are who you are, you do not change."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Effective-Exec.com website athttps://effective-exec.com/Check out Effective-Exec.com on LinkedIn athttps://www.linkedin.com/company/effective-exec-com/Check out Cary Frieden on LinkedIn athttps://www.linkedin.com/in/cary-frieden-8a5459/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief of Staff, Business Growth Strategist & Consultant, Danielle Levy.Danielle's expertise in business growth is not just theoretical; it's built on a foundation of real-world experience and a track record of tangible results. Her strategy approach is innovative and practical, making her a sought-after consultant in the business community.Danielle peeled back the layers of what it takes to grow a business in today's competitive landscape. She emphasized that growth is not just about scaling up operations or increasing revenue; it's about strategic planning and execution.Danielle shared that identifying the right opportunities is one of the first steps in business growth. This means understanding your market, recognizing trends, and being able to pivot when necessary. It's not enough to have a great product or service; you must also know how to position it in a way that resonates with your target audience.Another key insight from Danielle was the importance of building a solid foundation for your business. This includes having clear processes, a strong team, and the right tools in place. These are necessary for growth efforts to be sustainable in the long run.One of the unique perspectives Danielle brought to the table was her role as a chief of staff. She explained how this position is pivotal in aligning the strategic vision with day-to-day operations. A chief of staff can be a right hand to business leaders, ensuring that growth strategies are implemented effectively.Key Points from the Episode:Introduction of the guest, Danielle C. LevyDanielle's background as a chief of staff, business growth strategist, and consultantDanielle's expertise in working with high-level service providers, agency owners, and entrepreneursInsights and guidance on business growth and strategy provided by DanielleAbout Danielle Levy:Danielle Levy is a seasoned professional known for her role as a problem solver, dedicated to assisting ambitious business owners in expanding and thriving in a courageous business environment. Referred to as the 'velvet bulldog' by clients, Levy is a strategic partner, seamlessly blending a broad vision with precise execution. Functioning as a virtual Chief Operating Officer, she adeptly manages operations, team dynamics, funnel design, and automation, ensuring the smooth functioning of businesses even in the owner's absence. Leveraging her marketing expertise and a robust corporate project background, Levy acts as a manager and a vital force in unifying all operational aspects, propelling growth and success within the realm of her clients' core genius.Tweetable Moments:06:59 - "When you stop knowing how to do the things that got you to that point and how to move it forward, it's about who you know that can help you take the business to the next level."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Danielle Levy website athttps://danielleclevy.com/Check out Danielle Levy on LinkedIn athttps://www.linkedin.com/in/danielleclevy/Check out Danielle Levy on Instagram athttps://www.instagram.com/danielle_c_levy/Check out Danielle Levy on Facebook athttps://www.facebook.com/danielleclevy.co/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of FounderSix, Oliver Goulden.Oliver Goulden and his company, FounderSix, have carved out a unique niche. They partner with digital native talent to launch their brands, focusing on the beauty category. Oli shed light on how FounderSix operates as an incubator and operator, transforming influencers' visions into tangible products. He detailed the comprehensive support FounderSix provides to influencers. They're not just a guiding hand; they're the architects and builders behind the scenes. From branding and product development to fulfillment and customer service, they manage the entire lifecycle of a brand. This allows influencers to focus on what they do best – engaging with their audience and bringing authenticity to the brand.One of the key takeaways from the discussion was the importance of authenticity in a successful product launch. Oli shared a launch story that resonated with consumers because the influencer was deeply involved and genuinely passionate about the product. This authenticity and a strong product-market fit make a brand stand out in the crowded beauty space. Not all launches are successful, and Oli was candid about the reasons behind failed ventures. A lack of authenticity, product strength, and expertise can doom a brand. Influencers must be genuine and knowledgeable about their products to build trust with their audienceKey Points from the Episode:Introduction of Oliver Goulden and FounderSixFounderSix's partnership with influencers to launch brands in the beauty categoryThe hands-on support provided by FounderSix as an incubator and operatorExample of a successful product launch with an influencerElements of a failed launch and the importance of authenticity and product-market fitProcess of partnering with influencers and the value brought by FounderSixDiscussion on the ever-changing landscape of social media and staying updated on emerging influencersFounderSix's recent funding round and focus on launching multiple brandsAbout Oliver Goulden:Oliver Goulden, the co-founder of FounderSix, boasts a dynamic career spanning over two decades, marked by his expertise in spearheading marketing and business strategies for start-ups and multinational brands across Europe, the United States, and Asia. Specializing in beauty, Oli plays a pivotal role in his capacity as a strategic partner for influencers, facilitating the successful launch of consumer brands. His visionary approach and extensive experience uniquely position him at the intersection of influencer collaboration and brand development. Oli's contributions reflect a deep understanding of global markets and a commitment to fostering innovation in the ever-evolving consumer goods landscape. With an impressive track record, he continues to drive FounderSix's mission of empowering influencers to establish and flourish in the competitive realm of consumer brands.About FounderSix: FounderSix is a pioneering venture that collaborates with digital-native talent to catalyze the launch of their beauty brands. Going beyond mere financial investment, FounderSix fully immerses itself in each brand's incubation and operational aspects, alleviating influencers from traditionally challenging tasks like product development, manufacturing, eCommerce, legalities, and operations.By addressing these often-overlooked facets, FounderSix enables influencers to concentrate on crafting exceptional brands and nurturing engaged communities. The company's scalable infrastructure ensures seamless collaboration with world-class partners from inception. As co-founders and equity partners, FounderSix provides influencers with the simplest, safest, and quickest pathway to entrepreneurial success, transforming their creative visions into thriving beauty enterprises. This unique model positions FounderSix as a trailblazer in the intersection of influencer marketing and brand entrepreneurship.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out FounderSix website athttps://foundersix.com/Check out FounderSix on LinkedIn athttps://www.linkedin.com/company/foundersix/Check out Oliver Goulden on LinkedIn athttps://www.linkedin.com/in/oli-goulden-21841b14/More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.