In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Digital Marketing Strategist & Fractional CMO of
Virtual Marketing Experts,
Jennifer Tamborski.
About ten years ago, Jennifer established a full-service digital marketing agency. She discovered her passion for helping coaches, consultants, and entrepreneurs who were on the brink of scaling but not yet ready to hire an entire agency. This epiphany shifted her business model, turning Virtual Marketing Expert into a more specialized firm focused on assisting business owners to break through revenue plateaus and generate consistent leads and sales.
Jennifer discussed the overwhelming amount of marketing advice bombarding new business owners. From TikTok dances to AI bots, the digital marketing sphere is filled with "hack decks" and promises of quick fixes. Jennifer stressed the importance of foundational work. Crafting a clear message and deeply understanding one's ideal client are key.
Jennifer also discussed less favorable marketing tactics, such as cold DMing, which she doesn't recommend. She likens it to proposing marriage upon first meeting someone at a bar—unlikely to lead to long-term success and, frankly, exhausting. Instead, Jennifer advocates for attraction marketing, where potential clients come to you, making the process more welcoming and less intrusive.
Regarding AI tools like ChatGPT, Jennifer finds them incredibly useful for generating ideas and initiating copywriting tasks. However, she warns against using AI-generated content verbatim. These tools are meant to assist, not replace, human creativity and strategy. They can enhance work but not create a personalized marketing or sales strategy that will endure.
Key Points from the Episode:
- Interview with Jennifer Tamborski, founder of Virtual Marketing Expert
- Jennifer's background and pivot from a full-service digital marketing agency to focusing on helping coaches, consultants, and entrepreneurs
- Discussion on the challenges faced by business owners in marketing and scaling their businesses
- Strategies for effective marketing and attracting clients
- Dislike cold messaging as a marketing tactic
- Use of AI tools like ChatGPT in marketing and copywriting
About Jennifer Tamborski:
Jennifer Tamborski is a seasoned marketing strategist and guide dedicated to helping businesses navigate the complexities of marketing with clarity and purpose. With a mission to transform the often overwhelming marketing world into a clear and tailored path, Jennifer specializes in turning efforts into focused and practical strategies that yield tangible results.
Recognizing the challenges of scaling a business in marketing, she prioritizes understanding each client's unique challenges and opportunities. Her approach involves crafting bespoke marketing strategies that resonate with the brand and target audience, eliminating guesswork, and providing personalized solutions.
With a commitment to simplifying the marketing process, Jennifer collaborates with clients to develop a roadmap that reaches ideal customers and fosters sustainable growth.
About Virtual Marketing Expert:
Virtual Marketing Expert is a team that empowers coaches, consultants, and course creators seeking substantial advancements in their businesses. Recognizing the frustration of incremental progress, they cater to individuals eager to make significant strides in their marketing strategies.
This dedicated team collaborates with clients at various stages, from conceptualizing ideas still in their minds to executing comprehensive plans. Virtual Marketing Experts excel in providing a structured framework that enables clients to take decisive and consistent actions, propelling their businesses forward.
With a commitment to breaking free from small-scale approaches, they focus on fostering substantial growth and guiding clients through each step of the process, ensuring a transformative journey from ideation to execution in the ever-evolving landscape of digital marketing.
Links Mentioned in this Episode:
Want to learn more? Check out Virtual Marketing Experts website at
https://www.virtualmarketingexpert.com/
Check out Virtual Marketing Experts on LinkedIn at
https://www.linkedin.com/company/virtual-marketing-experts/
Check out Virtual Marketing Experts on Instagram at
https://instagram.com/virtualmarketingexperts
Check out Jennifer Tamborski on LinkedIn at
https://www.linkedin.com/in/jennifer-tamborski/
Check out Jennifer Tamborski on Facebook at
https://www.facebook.com/jennifer.l.tamborski
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