The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Metaforce, Allen Adamson.Metaforce, the marketing and brand consulting firm co-founded by Allan, is dedicated to helping clients tell their stories effectively. They work with B2B companies, both enterprise and small businesses, whose narratives are not sharp or memorable. Their mission is to help these companies craft a creative story that captures their audience's attention and makes them want to know more.Allen emphasized the importance of storytelling and compelling communication in marketing. He pointed out that simply being aware of a product or company is insufficient to generate interest or engagement. Instead, businesses must convey a clear message about their product or service and how it can benefit their target audience.One common mistake Allan highlighted is the tendency of marketers to prioritize awareness over message clarity. Many marketers jump straight to increasing awareness through platforms like TikTok or viral marketing without first defining and expressing their unique value proposition. Allen cautioned against this approach, as it often leads to forgettable advertisements that fail to resonate with consumers.To overcome this challenge, Allen suggests businesses step out of their comfort zones and seek diverse perspectives. He encourages marketers to surround themselves with people who see the world differently and are unafraid to challenge their ideas. By doing so, businesses can gain fresh insights and avoid becoming complacent.Allen also emphasized the need for continuous learning and adaptation in today's rapidly changing business landscape. He advises businesses to stay curious and slightly paranoid about the potential obsolescence of their offerings. Companies can stay ahead of the curve by constantly exploring new experiences, engaging with different people, and staying informed about industry trends.Key Points from the Episode:Metaforce as a marketing and brand consulting firm that helps clients tell their story effectivelyFocus on helping clients define and communicate their story clearly and crisplyWorking with B2B companies, both enterprise and small businesses, to craft a captivating storyExample of weak stories and how they can be transformed to be more compellingImportance of identifying the most compelling aspect of a product or service to grab audience attentionParallel between this approach and movie trailersEmphasis on storytelling and effective communication in marketingCaution against prioritizing awareness over message clarityAbout Allen Adamson:Allen Adamson is a renowned branding expert with a diverse background spanning various industries. With experience in consumer goods, technology, healthcare, financial services, hospitality, and entertainment, he excels in helping clients identify and capitalize on opportunities in their markets.His latest book, "Seeing the How," published in May 2023, emphasizes the importance of the consumer experience as a competitive advantage in today's marketing landscape.Adamson's extensive knowledge is rooted in his career on both the agency and client sides. He began at Unilever, gaining insights into consumer perspectives before moving to agencies like Ogilvy & Mather and Landor Associates, where he partnered with global brands. He also contributed to non-profit organizations such as the 9/11 Memorial and Museum.As an educator, Adamson has served as an Adjunct Professor at New York University and Cornell University, sharing his expertise on brand challenges in a dynamic marketplace. He is a sought-after industry commentator, appearing on major news networks and contributing to prominent publications.Co-founding Metaforce, a disruptive marketing consultancy, he offers clients multidisciplinary strategies to stay ahead of evolving customer needs. With degrees from Syracuse University and NYU Stern School of Business, Allen Adamson is a trusted authority in the world of branding.About Metaforce:Metaforce is a highly specialized consultancy designed to address business challenges with precision and expertise swiftly. Comprising a team of top-tier professionals spanning various domains, including strategy, branding, creative, digital, and marketing, Metaforce stands out for its unique composition of former CMOs, entrepreneurs, and agency experts.The company's approach is efficient and results-oriented, assembling tailored teams for each project, eliminating unnecessary meetings and bureaucracy. This approach ensures a strategic focus and flawless execution, delivering the right solutions precisely when needed.Metaforce's partners boast extensive experience with leading global corporations such as Amazon, American Express, Coca-Cola, Goldman Sachs, and Microsoft. With a commitment to cutting through complexity and delivering effective solutions promptly, Metaforce is a trusted resource for businesses seeking rapid and impactful outcomes.Tweetable Moments:07:49 - "Zoom out and don't start maybe selling your product by just telling about the product because they fit it into people's lives."12:53 - "If you're not always curious and a little paranoid that what you've invented is going to be obsolete, you're going to get into trouble."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Metaforce website athttps://www.metaforce.com/Check out Metaforce on LinkedIn athttps://www.linkedin.com/company/metaforce-com/Check out Metaforce on Twitter athttps://twitter.com/Metaforce5Check out Allen Adamson on LinkedIn athttps://www.linkedin.com/in/allenadamson/Check out Allen Adamson on Facebook athttps://www.facebook.com/SeeingtheHowCheck out Allen Adamson on Instagram athttps://www.instagram.com/allen.adamson/Check out Allen Adamson on Twitter athttps://www.twitter.com/adamsonaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Coach and Mentor, Jonny Cooper.Jonny's unique perspective on marketing, especially for online solopreneurs, is a breath of fresh air in an industry often seen as a necessary evil.The name "Jonny Hates Marketing" was born during a podcast interview where we discussed marketing practices that lacked respect. Johnny realized that many of his community members shared his sentiment, viewing marketing as a pain and a necessary evil. But Jonny's hatred for marketing isn't about the concept itself but how it's often executed.Jonny believes marketing should be about solving someone's problem rather than self-promotion. He quotes Seth Godin's definition of marketing as the generous act of solving someone's problem. This approach requires a deep understanding of your ideal client's challenges, hopes, and dreams.One of the critical points Johnny emphasizes is the importance of building communities and creating a sense of belonging for ideal clients. When people feel that people like them work with a particular service provider, they will likely trust and believe in that provider's products or services.Johnny works with coaches and therapists either starting their businesses or struggling to attract clients. He helps them clarify what they do in simple terms, identify their target audience, and develop their signature programs or offers.Key Points from the Episode:Jonny Cooper's work and why he hates marketing Focusing on working with online solopreneurs (coaches, therapists, consultants) How the name "Johnny Hates Marketing" came about Marketing as solving someone's problem rather than self-promotion Importance of understanding ideal clients and their challenges, hopes, and dreamsBuilding communities and creating a sense of belonging for ideal clients Helping coaches and therapists clarify what they do, identify target audience, and develop signature programs/offersThree pillars of online therapy or coaching: what, who, and how Recommendations for taking action: reviewing language and copy, understanding the audience, sharing client transformationsAbout Jonny Cooper:Jonny Cooper is a British author, accomplished piano player, and international racing driver. He is best known as the founder of JonnyHatesMarketing, where he has significantly impacted business and coaching.Having successfully grown a business to 8-figures and subsequently exited, Jonny now dedicates his expertise to supporting coaches, trainers, therapists, and consultants in establishing their personal brands and thriving practices while achieving a life of abundance.His Client Attraction Blueprint program consistently attracts eager students and aligns with his goal of impacting the lives of 1,000,000 transformation professionals by 2025.Jonny's Three Pillars of Effortless Marketing blueprints universal success and growth, particularly benefiting aspiring coaches and therapists. He is passionate about elevating the average income within the profession.Additionally, Jonny is the driving force behind the influential Jonny Hates Marketing Facebook Group, which has generated over $1 million in sales despite his humorous insistence that he still hates marketing.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out JonnyHatesMarketing website athttps://jonnyhatesmarketing.com/Check out JonnyHatesMarketing on LinkedIn athttps://www.linkedin.com/company/jonnyhatesmarketing/Check out Jonny Cooper on LinkedIn athttps://www.linkedin.com/in/jonnycooper/Check out Jonny Cooper on Facebook athttps://www.facebook.com/jonnycooperUKCheck out Jonny Cooper on Instagram at https://www.instagram.com/jonnyhatesmarketing/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Fluex Media, Joel Freund. Joel Freund, the man behind Fluex Media, has built a company that assists individuals, particularly executives, CEOs, and founders, in establishing a robust LinkedIn presence. He likens LinkedIn to a massive networking event, a platform allowing professionals from all industries to connect and engage. However, Joel warns against the misuse of this platform. He advises against spamming and mass messaging, which can be off-putting and potentially ruin budding relationships. Instead, he suggests treating LinkedIn interactions like real-life networking events, building genuine relationships and finding common ground with others. Joel emphasizes the importance of sharing valuable content that resonates with your audience. This not only establishes credibility but also attracts engagement. While Fluex Media offers services to assist with LinkedIn presence, Joel believes most people can manage it themselves. The key, he says, is to approach LinkedIn with a human touch, taking the time to research and personalize messages before reaching out to others. Joel emphasizes the importance of having a well-written LinkedIn profile, as it is often the first place people go to learn more about someone. He mentions that many profiles are not properly written and urges listeners to use this opportunity to showcase themselves effectively. Key Points from the Episode: LinkedIn as a platform for networking and building relationships Importance of treating LinkedIn interactions like real-life networking events Avoiding spamming and mass messaging on LinkedIn Sharing valuable content to establish credibility and attract engagement Managing LinkedIn presence with a human touch LinkedIn as a platform for showcasing personality and humanity Fluex Media's services for managing LinkedIn presence Importance of a well-written LinkedIn profile Tailoring LinkedIn strategy to client's goals and target audience About Joel Freund: Joel Freund is a visionary founder and a hands-on leader at Fluex. His blend of leadership acumen and expertise in business and marketing makes him an indispensable asset to the company. Joel is dedicated to empowering his team and clients to excel as leaders in their own right. What drives him professionally is guiding business owners to overcome obstacles and attain self-sufficiency, with his ultimate pride stemming from their independence. Outside of work, Joel indulges in various passions. He's a musician, using his creative talents to play music. Moreover, he's deeply committed to community-building, fostering connections among people. Remarkably, Joel also demonstrates his altruism by donating kidneys, an act of extraordinary compassion that speaks volumes about his character and commitment to positively impacting the world. Joel Freund's multi-faceted talents and generous spirit shine through his professional and personal endeavors. About Fluex Media: Fluex Media is not your typical marketing agency. Founded with a bold vision of redefining success, they set their sights on achievements beyond mere leads or revenue. Their mission transcends the ordinary, aiming for nothing less than a groundbreaking impact on the business landscape. Initially met with skepticism, Fluex's unconventional approach quickly proved its worth. Their unique strategies yielded tangible results, and they have since assisted numerous ambitious businesses in achieving remarkable growth and expanding their reach. Whether you're a budding entrepreneur or an established company, Fluex Media will help you soar beyond your expectations. Fluex Media's commitment to pushing boundaries and fostering remarkable success sets them apart in marketing. If you're seeking a partner with a visionary perspective and a track record of empowering businesses to achieve greatness, look no further than Fluex Media. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Fluex Media website at https://fluexmedia.com/ Check out Fluex Media on LinkedIn at https://www.linkedin.com/company/fluexmedia/ Check out Joel Freund on LinkedIn at https://www.linkedin.com/in/joefreund/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Certified Business & Leadership Coach of Gener8 Leadership Solutions & 90-Day Divas Ltd., Jennifer Myers. Jennifer Myers, a certified leadership and business coach, aims to impact at least 1 million business professionals positively. She helps leaders and teams elevate their performance and shares an inspiring story of how attending one of her events transformed a woman's life. This experience motivated Jennifer to focus on helping leaders make an impact in their businesses. Jennifer also discussed the significance of authenticity and vulnerability in leadership. Being too polished can create a disconnect while sharing vulnerability can build connections and trust. She noted that women leaders often excel at connecting with their teams but emphasized the importance of finding a balance. She suggests connecting on LinkedIn to learn more about her personality and approach to working with Jennifer. She starts by understanding clients' goals and challenges through a conversation. Jennifer then tailors a coaching curriculum using her resources and tools to support their growth. Regular accountability and action are essential in her coaching process. Key Points from the Episode: Jennifer Myers' work as a certified leadership and business coach Jennifer's mission to have a positive impact on 1 million business professionals The importance of influence in leadership and communication The impact of leaders' behavior and decisions on others The challenge of hiding intentions and persona in today's world The importance of authenticity and vulnerability in leadership The balance between openness and professionalism for women leaders How to work with Jennifer individually or for teams Jennifer's coaching process and use of resources and tools About Jennifer Myers: Jennifer Myers is an accomplished American expatriate now residing in New Zealand. She boasts a rich portfolio as a Certified Business and Leadership Coach, international best-selling author, speaker, and trainer. Jennifer's expertise lies in strategy, leadership, communication, and sales. Her journey to New Zealand began in 2009 when she and her husband realized their lives were being overtaken by their commitments. They decided to take control and, within 10 months, sold or gave away their possessions, condensing their life into three suitcases and three boxes. They then embarked on a transformative journey with three one-way plane tickets to New Zealand, a place they had never visited. Jennifer now owns Gener8 Leadership Solutions and has over a decade of experience as a Certified Business and Leadership Coach and Trainer. She specializes in developing leaders and enhancing team communication using the DISC behavioral styles model. As an Executive Director with the John Maxwell Team for the past three years, Jennifer encourages her clients to step outside their comfort zones, facilitating their growth and business development. Jennifer's story is a testament to her ability to embrace change and inspire transformation. About 90-Day Divas Ltd.: 90-Day Divas is a transformative initiative on a mission to empower individuals who believe they have untapped potential, aiming to help them thrive in their personal and business lives. Comprising three accomplished businesswomen, 90-Day Divas draws from over a decade of experience serving clients in New Zealand and internationally. These dynamic women possess unique talents and skill sets, often called their "superpowers." They specialize in personal growth, business and leadership expertise, and marketing and technical acumen. What sets 90-Day Divas apart is their collective determination to assist individuals in realizing their inherent power. Whether you're looking to breathe life into a stagnant business or embark on a new entrepreneurial journey, 90-Day Divas is here to guide and support you on the path to success. With their wealth of experience and diverse skillsets, they are dedicated to helping you unlock your full potential and achieve your goals. About Gener8 Leadership Solutions: Gener8 Leadership Solutions is a distinguished consultancy specializing in empowering corporate leaders across the globe to enhance their leadership, communication, and sales skills. Their team of certified coaches and consultants excels at crafting bespoke solutions designed to boost leaders' effectiveness, ultimately driving increased profitability for their businesses. What sets Gener8 Leadership Solutions apart is its affiliation with the worldwide Maxwell Leadership team, which provides them access to exclusive tools and resources. With over two decades of experience, Gener8 Leadership Solutions recognized a common need among business leaders: the desire to become more influential and effective communicators. Many, however, lacked guidance in achieving this goal and selecting the right provider. Gener8 Leadership Solutions addresses this need by offering unique programs and tools that help clients identify their strengths and challenges in leadership and communication. With a track record of success, they empower leaders to unlock their potential and achieve more significant impact in their organizations. Secure your spot for the 4-Night, 5-Day Business & Lifestyle Retreat in May at https://90daydivas.com/bali-retreat  Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out 90-Day Divas website at https://90daydivas.com/ Check out 90-Day Divas on LinkedIn at https://www.linkedin.com/company/90-day-divas/ Check out 90-Day Divas on Facebook at https://www.facebook.com/90daydivas Check out 90-Day Divas on Instagram at https://www.instagram.com/90daydivas/ Check out Gener8 Leadership Solutions website at https://gener8leadership.solutions/ Check out Gener8 Leadership Solutions on LinkedIn at https://www.linkedin.com/company/gener8-solutions/ Check out Gener8 Leadership Solutions on Facebook at https://www.facebook.com/Gener8NZ/ Check out Jennifer Myers on LinkedIn at https://www.linkedin.com/in/jennifermyersnz/ Check out Jennifer Myers website at https://www.jennifermyers.co.nz/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Infinite Investment Systems, Ali Zahedi. Ali shed light on the operations of Infinite Investment Systems, highlighting their continuous efforts to improve their onboarding process and add features to their mature platform. Despite the challenges of taking on larger institutions as clients, they've experienced significant organic growth, expanding their team from 17 to 57 employees during the pandemic. Ali emphasized that while they primarily serve Canadian wealth managers, they also work with technology companies and anyone in the wealth management and finance industry who needs extensive data management and reporting services. They are open to exploring new jurisdictions and markets, leveraging their experience and success in Canada. Ali also shared some exciting new projects and opportunities that Infinite Investment Systems is exploring. They are focusing on AI and machine learning, building a team to develop new applications to benefit their existing clients and attract new ones. They are also considering acquisitions to expand their business further. Key Points from the Episode: Services offered by Infinite Investment Systems Focus on the Canadian market and regulatory requirements Operations and growth of Infinite Investment Systems Building relationships and expanding market share Exploration of AI and machine learning applications Consideration of acquisitions for business expansion Target audience and expertise in wealth management Potential opportunities for collaboration in new jurisdictions and markets Introduction of Infinite Stories podcast series Personalized approach of Infinite Investment Systems About Ali Zahedi: Ali Zahedi is the CEO and co-founder of Infinite Investment Systems, a company he established in 2004 with his partner Ahmad. He embarked on his career in the financial industry in 1998, initially working as a developer for a company specializing in financial systems within the Canadian market. Holding a degree in Software Engineering from the University of Toronto, Ali initially concentrated on system development and the marketing of Harmony, a software solution, before transitioning to a leadership role overseeing system implementation. Today, Ali is pivotal in steering the company's growth and direction. His extensive experience and educational background continue to engage him in specific system implementation and product development aspects. Ali's journey from a software developer to the CEO of Infinite Investment Systems underscores his commitment to innovation and excellence in the financial technology sector. About Infinite Investment Systems: Infinite Investment Systems, established in 2004, has been a trusted partner for investment management firms across Canada. Their flagship portfolio management system, Harmony, has been a cornerstone of their commitment to delivering comprehensive solutions and exceptional client support. With a team combining extensive experience in both the financial industry and software engineering, Infinite Investment Systems ensures that clients benefit from cutting-edge technology solutions and top-tier service. Their dedication to the Canadian investment management sector is evident in their proactive approach to adapting to evolving regulations and industry mandates. Infinite Investment Systems greatly emphasizes guiding clients to avoid operational challenges and constraints. Crucially, they collaborate closely with each client to ensure that their solutions are tailored to accommodate evolving business needs and requirements, reflecting their commitment to fostering client success in a dynamic financial landscape. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Infinite Investment Systems website at https://www.inf-systems.com/ Check out Infinite Investment Systems on LinkedIn at https://www.linkedin.com/company/infinite-investment-systems/ Check out Ali Zahedi on LinkedIn at https://www.linkedin.com/in/zahediali/ Check out Ali Zahedi on Twitter at https://twitter.com/alizahedi Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Rogers Holding Group, Patrick Rogers. Patrick works with various companies, helping them realize the potential of acquisitions as a growth strategy. He pointed out that many business owners are so focused on organic growth that they overlook the possibility of acquisitions. With the current buyer's market, especially with many baby boomers retiring, much equity is left on the table. Patrick explained that good acquisitions can be financed, with the average needed amount around 10% of the purchase price. The goal of acquisitions, according to Patrick, is to achieve freedom for entrepreneurs by acquiring companies that already have management in place. Patrick emphasized the importance of having a clear exit plan and a comprehensive acquisition strategy. The strategy, he explained, depends on the desired exit plan and can involve buying competitors, expanding geographically, or acquiring complementary businesses. Patrick shared an example of a successful acquisition in the HVAC industry, demonstrating the concept of using acquisitions to grow a company's revenue. He explained how buying a $4 million company can lead to exponential growth. The revenue doubled by acquiring another $4 million company the following year to $8 million. This pattern continues, with each acquisition increasing the revenue exponentially. As the company's revenue (EBITDA) increases, the multiple used to determine its value increases, attracting more investment and creating value out of thin air. Key Points from the Episode: Patrick's transition into mergers and acquisitions Types of companies Patrick works with and the value he brings to their growth plans The current buyer's market and opportunities for acquisitions The financial aspect of acquisitions and available financing The importance of having a clear exit plan and comprehensive acquisition strategy Example of a successful acquisition in the HVAC industry Using acquisitions to grow a company's revenue exponentially Calculating the value of a company using a multiple Patrick's association with Sterling Cooper and the importance of branding About Patrick Rogers: Patrick Rogers is an accomplished industry expert and business advisor, having consulted numerous organizations to enhance leadership, strategy, and culture. With a focus on acquisitions, Patrick collaborates with business owners to double their enterprises annually, while his certified exit planning expertise ensures maximum value before the sale. He embodies his advice as a business owner of two seven-figure service companies, employing acquisition for their growth. He co-owns a property management roll-up concept and a private equity firm. Patrick excels in leadership, evidenced by achieving 42% growth as a Sales/Service Representative leader and directing naval teams, fostering his skillset. He's a dedicated father of two, an avid reader, an outdoor enthusiast, and a talented musician. Patrick's multifaceted experience showcases his business, leadership, and personal skills. About Rogers Holding Group: Rogers Consulting Group partners directly with CEOs to design and implement comprehensive plans integrating industry-proven methodologies. These encompass sales and marketing strategies, financial planning, strategic roadmaps, servant leadership, operational streamlining, open book management, and fostering organizational culture and morale. The company's key emphasis is perpetually enhancing "Enterprise Value," not solely in preparation for sales or offers. The Group's mission revolves around establishing a self-sustaining business model that significantly reduces upper management stress and time investment by up to 80%. Leveraging their tried-and-true processes, they consistently achieve remarkable results, with an average company valuation increase of 4x within 3-5 years. Rogers Consulting Group's expertise lies in orchestrating lasting operational success and financial growth for their clients. Tweetable Moments: 05:52 - "When entrepreneurs get true freedom and get out of the day to day of running their one business by being able to acquire other companies, the financials are such that they're able to get that freedom and entrepreneurs, as you and I both know, do amazing things with freedom. They give back, they impact the world in a whole new way." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out RecruitGyan website at https://patrickvrogers.com/ Check out Patrick Rogers on LinkedIn at https://www.linkedin.com/in/patrickvrogers/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of RecruitGyan, Neha Naik. Neha, the dynamic leader of RecruitGyan, explained that her company primarily works with tech startups, helping them scale their teams and find the right talent. They also extend their services to enterprise companies and individuals seeking career transitions. With a focus on roles in product engineering, product management, product design, UI/UX, and data science, RecruitGyan is a crucial player in the tech recruitment industry. Neha advised against treating hiring as a last-minute triage situation and emphasized the importance of creating a strong first impression. She suggested being active on a chosen social media platform and offering competitive benefits and compensation to attract high-calibre candidates. Nia believes that if companies pay below market value, they will struggle to attract the desired talent and may become stuck in a frustrating cycle. Neha observed that many companies are transitioning from fully remote to either entirely in-person or a hybrid model. However, she warned that abruptly moving to an in-person work environment without any transition period can lead to employee turnover. People have grown accustomed to the flexibility of remote work and prefer working from anywhere at any time. To address this, Neha suggested a shift in measuring employee performance. Instead of focusing on the number of hours worked, she recommends evaluating output based on milestones and the quality of work produced. This allows employees to have more flexibility in their work hours while still being accountable for their deliverables. Key Points from the Episode: Discussion on the current job market and the impact of layoffs Strategies for attracting and retaining top talent Focus on roles in product engineering, product management, product design, UI/UX, and data science Companies scaling back after the initial push for remote work during the pandemic Caution in hiring due to the impending recession and focus on profitability Importance of creating a strong first impression and being active on social media Offering competitive benefits and compensation to attract high-caliber candidates Transition from fully remote to in-person or hybrid work models About Neha Naik: Neha Naik is a multifaceted entrepreneur who has founded and led three thriving businesses. Her achievements span a successful recruitment agency, a sleep consultant firm, and a data analytics enterprise. Notably, Neha is an esteemed member of the Forbes Business Council, an exclusive community for accomplished small and mid-sized business proprietors. As the CEO of RecruitGyan, a specialized recruitment boutique, Neha focuses on aiding hyper-growth tech startups in assembling and retaining top-tier teams. Her strategic recruitment and retention strategies have yielded impressive results, boasting an average 92% fill rate, a 65% surge in hiring pace, and a reduction of turnover from 54% to 21%. With over ten years of experience collaborating with Fortune 500 corporations and startups in end-to-end recruitment processes, Neha extends her insights into technology recruitment and business trends through various platforms. About RecruitGyan: RecruitGyan is a pioneering force in the evolving recruitment landscape, catering to the changing dynamics of the business world. Addressing the contemporary candidate-oriented market, RecruitGyan specializes in aiding startups to attract, nurture, and advance top-tier talent, catalyzing company expansion through a workforce aligned with a forward-looking vision and strategically engaged investors. Recognizing that startup success hinges on more than just financial incentives, RecruitGyan emphasizes the significance of a comprehensive mission and vision reflecting a business's core essence and the desired cultural environment. With a keen awareness of the urgency in today's competitive environment, RecruitGyan supports startups in forging robust connections with committed investors and building enduring teams. For startups navigating times of uncertainty, RecruitGyan offers expert guidance in employee transition planning, enabling leadership to foster a resilient company with motivated personnel. Additionally, their "Start Smart Recruiting Solutions" presents a 6-week high-touch consulting package from a decade of successful recruiting practices by Neha Naik. This package has consistently delivered impressive results, boasting a remarkable 92% average fill rate, a 65% surge in hiring rates, and a remarkable turnover reduction from 54% to 21%. RecruitGyan empowers startups with strategic recruitment approaches that fuel their growth trajectory. Tweetable Moments: 06:30 - "It's always cheaper to keep your current customer happy than to acquire a new customer, and the same thing goes for recruitment." 10:18 - "People have fallen in love with the flexibility to be able to work from anywhere at any time.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out RecruitGyan website at https://recruitgyan.com/ Check out RecruitGyan on LinkedIn at https://www.linkedin.com/company/recruitgyan/ Check out RecruitGyan on Instagram at https://instagram.com/recruitgyan Check out RecruitGyan on Facebook at https://www.facebook.com/recruitgyanhr Check out Neha Naik on LinkedIn at https://www.linkedin.com/in/neha-dixit-naik/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.  

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Green Up Solutions LLC, Andy Weins. Andy's entrepreneurial journey began with his first business, a junk removal service, while he was still serving in the military reserves. After getting laid off in 2009, he realized his skill sets didn't align with the civilian world. This led him to get serious about his business. Starting with environmental consulting, he eventually expanded into junk removal. The junk removal industry, as Andy pointed out, has seen significant growth due to society's increased consumption and shorter product lifecycles. The barrier to entry in this industry is relatively low, requiring a solid back and a pickup truck. However, those who build sustainable businesses with great marketing and best practices will withstand market fluctuations. Andy believes that language plays a crucial role in overcoming imposter syndrome. By changing how we speak to ourselves, we can shift from a mindset of fear and negativity to positivity and confidence. His book teaches readers how to use language effectively to succeed in all life aspects. Andy explained that people who have eliminated limiting language have experienced a transformation in their mindset. They become aware of the possibilities and open themselves up to new opportunities. Individuals can communicate more clearly and confidently by eliminating words like "if" and "just" and focusing on positive outcomes. This shift in language also extends to the organization as a whole, positively impacting culture, profitability, and overall success. Key Points from the Episode: Transitioning from military life to civilian life and applying military discipline to entrepreneurship Andy's experience starting a junk removal business while in the military reserves Growth and challenges in the junk removal industry Overview of Andy's book, "Words Effing Matter," focusing on the power of language Coaching and consulting small groups on addressing imposter syndrome and limiting self-beliefs The role of language in overcoming imposter syndrome and shifting mindset Impact of eliminating limiting language on mindset and opportunities About Andy Weins: Andy Weins is a dynamic advocate for veterans, entrepreneurs, and community involvement, showcased through his consulting, teaching, podcasting, and writing efforts. With a background of almost two decades in the military, including service during Operation Iraqi Freedom and Operation Enduring Freedom, he continues his commitment as a U.S. Army Reserve Career Counselor. Hailing from Wisconsin, Andy offers practical advice to elevate veterans, entrepreneurs, and business leaders underpinned by data-driven methodologies and real-world experiences. He co-founded Green Up Solutions for environmental consulting, Camo Crew Junk Removal for waste disposal, and Young Guns, a community fostering entrepreneurial growth. Awards such as the 2023 Waste360 "40 Under 40" recognition and the 2022 Outstanding Business of the Year—Service-Disabled Veteran-Owned Small Business honor reflect his impact on waste management and business development. Andy embodies a Midwest-based, empowerment-focused ethos, serving as a source of inspiration and strategic guidance. About Green Up Solutions LLC: Green Up Solutions is a seasoned environmental consulting firm specializing in demolition, deconstruction, and sanitization services, boasting three decades of experience. As a Service-Disabled Veteran-Owned Small Business, we pride ourselves on delivering unparalleled discipline, efficiency, and professionalism to the realms of demo and deconstruction. By collaborating closely with clients, we grasp the intricate interplay between our tasks and project advancement, ensuring our work sets the stage for the project's overall success. Our mission is committed to harmoniously balancing environmental considerations with project objectives, epitomizing our dedication to quality and sustainability. Tweetable Moments: 2:11 - “Being an entrepreneur was in me and I did all the things other than entrepreneurship. I work for the big companies. I worked for small companies, I joined the military, I deployed. And finally when I looked at myself in the mirror, I said, what? Was I put on this earth to be in entrepreneurs? That's that's where I'm at and that's where I really lean in. That's the life I live and the life I love.” 8:57 - “We know that thoughts are rooted in a language. When you change the words and the language you use within your thoughts, you change your perception. When you change your perception, you change your actions. Your actions become habits.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Green Up Solutions website at https://www.greenupsolutions.org/ Check out Green Up Solutions on LinkedIn at https://www.linkedin.com/company/greenupsolutions/ Check out Andy Weins on LinkedIn at https://www.linkedin.com/in/andyweins/ Check out Andy Weins on Facebook at https://www.facebook.com/andy.weins1 Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Wild Coffee Marketing, Amy Anderson. Amy's passion for marketing is deeply rooted in her experience as a client-side marketer. This unique perspective allows her to understand the needs of her clients, who range from franchises and quick-service restaurants to B2B companies. At Wild Coffee Marketing, they focus on understanding the target audience and their needs, which is a crucial aspect of marketing. Their unique positioning allows them to provide strategy, leadership, and execution for their clients. Amy explained the benefits of hiring a fractional VP of marketing or CMO, especially for companies that lack a senior marketing person in-house. This approach offers cost-effectiveness and flexibility, providing both strategy and execution. Amy pointed out that the pandemic stripped away the salesy-ness and gimmicks, allowing businesses to focus on meeting the needs of their customers. She advised companies to treat clients like adults and build collaborative relationships rather than transactional ones. This involves clearly explaining how to solve customers' pain points and avoiding jargon or over-selling. Amy also shared that Wild Coffee Marketing is undergoing a rebranding process, focusing on helping midsize companies with their marketing strategies on a fractional basis. She invited listeners to visit their website to find insights and articles on their blog, "Deja Brew." They can also schedule a consultation with Amy to discuss their overall strategy. Key Points from the Episode: Amy's background and experience as a client-side marketer Types of clients Wild Coffee Marketing works with (franchises, quick-service restaurants, B2B companies) Importance of understanding target audience and their needs in marketing Unique positioning of Wild Coffee Marketing (providing strategy, leadership, and execution) Benefits of hiring a fractional VP of marketing or CMO Trends in B2B marketing (email marketing, providing value through webinars, advisory content, whitepapers) Shift in sales and marketing strategies after COVID-19 pandemic Importance of treating clients like adults and building collaborative relationships About Amy Anderson: Amy Anderson is a highly regarded industry leader, boasting over 25 years of experience across renowned brands like Calvin Klein, Seventeen, and The New York Times Digital. She co-founded Wild Coffee Marketing, focusing on revitalizing businesses through diverse disciplines and custom-tailored teams. With a rich background, Amy excels as a creative marketing professional, showcasing her prowess in brand strategy, crafting and advancing advertising, marketing, and public relations campaigns, and spearheading new product development and market introductions. Her exceptional talent lies in advising business proprietors and management cohorts and steering cross-functional teams toward strategic and revenue triumphs. About Wild Coffee Marketing: Wild Coffee Marketing is a vibrant marketing consulting firm that fosters business growth. Comprising a team of adept thinkers and proactive implementers, the firm is an expert at orchestrating every facet of the marketing journey, from the conception of strategic blueprints to their resolute execution. This modus operandi effectively positions Wild Coffee Marketing as an indispensable extension of their client's teams. The firm's comprehensive methodology encompasses a holistic evaluation of internal and external factors, pinpointing promising avenues for growth, scrutinizing the competitive landscape, and defining the distinctive disruptions their clients introduce to their sectors. Armed with these insights, they artfully craft executable strategies and innovative approaches, which are meticulously managed through their implementation phase. Following an initial audit, their in-depth competitive analysis and customer insights guide the formulation of strategies that ensure a harmonized brand experience across diverse touchpoints. Their tactical marketing plans remain responsive to swift market changes. These encompass invaluable components such as brand guidelines, strategic positioning, technology recommendations, lead generation initiatives, and imaginative creative executions. With each member of the Wild Coffee team boasting extensive marketing acumen and specialized functional knowledge, the firm serves as fuel for businesses, driving them towards innovation, strategic growth, and success. Tweetable Moments: 02:13 - “I think one of the biggest lessons for me as an entrepreneur was you don't end up really doing all the things that you're great at. You end up in finance and accounting, you end up in HR. You have to learn how to be a really good business leader really quick. You have to learn about scalability, intellectual property, all of the things that I really didn't anticipate but has been the most rewarding work of my life.” 8:36 - “I don't really believe in gated content. I don't want to put walls up between trying to sell, like that just feels gimmicky.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Wild Coffee Marketing website at https://wildcoffeemarketing.com/ Check out Wild Coffee Marketing on LinkedIn at https://www.linkedin.com/company/28974324/ Check out Wild Coffee Marketing on Twitter at https://twitter.com/wildcoffeemktg/ Check out Wild Coffee Marketing on Facebook at https://www.facebook.com/wildcoffeemktg/ Check out Wild Coffee Marketing on Instagram at https://www.instagram.com/wildcoffeemarketing/?hl=en Check out Amy Anderson on LinkedIn at https://www.linkedin.com/in/amy-anderson-17abba2/ Check out Amy Anderson on Twitter at https://twitter.com/AmyAndersonPR Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Creative Director of Digital Trailblazer, Leah Getts. Leah Rae Getts co-founded Digital Trailblazer, a company dedicated to helping impact-driven entrepreneurs scale their businesses, such as consultants, course creators, and coaches. Their mission is to help these entrepreneurs connect with the right people and implement effective automation and systems to positively impact a larger scale. Leah shared her insights on the concept of sales and marketing funnels. She noted that the traditional one-directional funnel, where prospects are pushed toward a sale, is less effective now. Instead, she suggests considering the funnel an entire ecosystem, where prospects are nurtured and engaged across multiple platforms and touchpoints. This approach involves driving traffic, generating leads, and guiding prospects through various funnels simultaneously, such as email sequences, text message sequences, and Facebook groups. By creating a holistic ecosystem, prospects are exposed to the brand in multiple ways, which nurtures them and builds trust. Regarding content creation, Leah suggests starting with one thing and gradually adding more as you get comfortable. She emphasizes the importance of having ads running and a Facebook group set up, which can be managed by virtual assistants (VAs). The VAs can handle tasks like booking sales calls and welcoming people to the group, allowing you to focus on engaging with your audience. Leah suggests that short-form vertical videos can be done in just a couple of hours a week, and the key is to batch and schedule content. By leveraging automation and delegating mundane tasks to the team, you can spend around 25 hours a week on content creation and engagement while the rest is handled. Key Points from the Episode: Overview of Digital Trailblazer's work with impact-driven entrepreneurs Discussion on the evolution of sales and marketing funnels Shift towards a holistic ecosystem approach in funnels Importance of nurturing and engaging prospects across multiple platforms Addressing the concern of complexity in creating content Gradual approach to content creation and leveraging virtual assistants Process of client engagement and lead generation Problem-oriented approach rather than sales-focused About Leah Rae Getts: Leah Rae Getts and her husband, Todd, are the visionary minds behind DigitalTrailblazer.com. The power couple embarked on their online business journey in 2016 with determination but no prior business experience. Leah, a former nurse, and Todd, a band teacher, defied the odds by establishing a thriving online enterprise. By 2017, they had bid farewell to traditional jobs to fully immerse themselves in their digital venture and spend more time with their children. Pioneers in the art of helping experts, coaches, consultants, and entrepreneurs, Leah and Todd specialize in crafting, launching, and scaling lucrative online courses and coaching programs. Their initial online course in 2018 became a monumental success, achieving multiple six-figure monthly sales within six months. Their prowess as award-winning marketers and captivating speakers has garnered recognition from esteemed industry bodies. They have graced stages, podcasts, interviews, and articles, showcasing their expertise in crafting compelling offers, designing effective funnels, and employing organic and paid traffic strategies. Beyond business, Leah and Todd are driven by faith and family values, tirelessly striving to amplify the impact of those with positive aspirations on a global scale. With their multifaceted skills encompassing content creation, lead generation, copywriting, sales team management, and more, Leah's vibrant presence and engaging storytelling make her an exciting addition to any audience. About Digital Trailblazer: Digital Trailblazer is your go-to resource for mastering contemporary social media marketing strategies and achieving remarkable success with your online, home, or small business. Helmed by Todd and Leah Rae Getts, experts in internet marketing, lead generation, and traffic optimization, this platform equips you with a comprehensive toolkit. Digital Trailblazer covers every aspect, from branding precision and constructing sales funnels to social media business promotion, organic and paid traffic techniques, and effective prospect conversion. Whether you seek enhanced revenue or aspire to streamline your online business operations, their guidance empowers you to prioritize income-generating tasks and assume the role of an actual business CEO. Moreover, the platform extends specialized training for network marketing novices, eliminating the perplexity of commencing an online venture. With a focus on concise, actionable steps, Todd and Leah simplify the process, fast-tracking your journey toward profitability. Digital Trailblazer's training is an invaluable resource for newcomers seeking direction and a solid starting point, fostering a successful online business foundation. Tweetable Moments: 07:25 - "I actually want your help, I want to work with you because I want my customers to feel the same experience. I don't want to be that aggressive, going after people salesperson. I just want to help and serve the people who are ready and want my help." Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Digital Trailblazer website at https://app.digitaltrailblazer.com/register-launch-scale Check out Digital Trailblazer on LinkedIn at https://www.linkedin.com/company/digital-trailblazer/ Check out Digital Trailblazer on Facebook at https://www.facebook.com/digitaltrailblazer/ Check out Digital Trailblazer on Instagram at https://www.instagram.com/digitaltrailblazer/ Check out Digital Trailblazer on Twitter at https://twitter.com/DgtlTrailblazer Check out Digital Trailblazer on TikTok at https://www.tiktok.com/@digitaltrailblazer Check out Leah Rae Getts on LinkedIn at https://www.linkedin.com/in/leahraegetts/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.