
Commercial Real Estate Secrets
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Latest episodes

Aug 21, 2024 • 27min
How to Beat Inefficiency in Real Estate Transactions
If you're still managing your real estate deals manually, you could be missing out on streamlined operations, better investor relationships, and increased profitability. In today’s fast-paced CRE market, efficiency and transparency are key. But with so many options out there, how do you know which platform is the best fit for your needs?In this episode of Commercial Real Estate Secrets, Aviva sits down with Asaf Raz, Head of Marketing at Agora, to explore how their comprehensive platform is reshaping the future of CRE investment management. They discuss how Agora’s technology is making it easier for commercial real estate professionals to manage complex deals, communicate effectively with investors, and stay ahead in a competitive market. Whether you’re a seasoned CRE veteran or just starting out, this episode will provide valuable insights into the tools and strategies that are setting new standards in the industry.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:Why Agora is the go-to platform for GPs and LPs in the commercial real estate industryHow you can enhance transparency and trust with your investors using AgoraThe key features of Agora that make it an indispensable tool for CRE professionalsChapters00:00 Introduction and Background02:39 Trends in Commercial Real Estate Marketing05:17 Introducing Agora and its Capabilities08:06 The Benefits of Using Agora for Transactions10:11 Transparency and Trust in Real Estate Deals13:17 A Comprehensive Solution with Agora14:07 Effective Marketing Methods for Agora21:45 Capitalizing on Online Presence and Building Relationships24:28 Where to Find AgoraIf you're interested in learning more about Agora and how it can transform your real estate investment management, visit their website at agorareal.com. Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Aug 14, 2024 • 23min
Alternative Investments or Traditional Assets – Which is Better?
Are you unsure how to balance traditional and alternative assets in your portfolio?Many investors limit their growth by sticking to stocks and bonds, missing out on high-yield opportunities in alternative markets. This week on Commercial Real Estate Secrets, Aviva sits down with Scott Lurie, the founder and CEO of F Street, to uncover the secrets of alternative investments and their role in a diversified portfolio.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:What alternative investments are and why they are gaining popularityHow to strategically include alternative investments in your portfolio for better returnsThe key challenges and opportunities in the current real estate and debt marketsChapters00:00 Introduction and Alternative Investments07:15 Real Estate Development and Tax Incremental Financing10:19 Navigating the Debt Markets and Lending16:33 Advice for First-Time Developers21:16 Conclusion and Contact InformationConnect with Scott Lurie:Website: FStreet.comInstagram: @hardmoneyscott Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Aug 7, 2024 • 37min
Trends in Social Media Marketing for Commercial Real Estate in 2024
Struggling to make social media work for your commercial real estate business? You’re not alone—many professionals are still figuring out how to thrive in the digital landscape. If you’ve been focusing only on sales and missing out on the critical aspect of building relationships online, this episode is exactly what you need to rethink your approach.In this episode, Aviva sits down with Mo Regalado, CEO and founder of Movo Media Marketing. Mo takes us through her journey from radio voiceovers to helping commercial real estate professionals dominate on social media. Tune in to discover the secrets of effective social media marketing and learn how to make your brand stand out in a crowded digital world.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The importance of relationship-building over sales in social media marketing.How to tell engaging stories that resonate with your audience.Practical tips on creating compelling content and maintaining a consistent social media presence.Chapters00:00 Introduction and Background of Mo Regalado02:55 Marketing in Commercial Real Estate: Relationships and Community08:04 The Power of Storytelling in Marketing10:28 The Misconceptions and Challenges of Marketing in Commercial Real Estate12:41 The Shift towards Brand Building in Commercial Real Estate Marketing14:14 Trends in Social Media Marketing for Commercial Real Estate in 202415:49 The Success Story of Bob Knakal: Leveraging Social Media in Commercial Real Estate21:47 The Importance of Authenticity in Social Media Marketing25:18 The Challenges and Rewards of Social Media Marketing28:05 Dealing with Negative Feedback and Controversy on Social Media31:53 Conclusion and Where to Find Mo RegaladoConnect with Mo Regalado:Website: movomediamarketing.comInstagram: @movomediamarketing / @the_moregaladoX: @MovoProduction / @TheMoRegalado LinkedIn: Mo Regalado Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jul 31, 2024 • 24min
Supercharge Real Estate Success Using Credit
Have you ever wondered how to leverage credit to supercharge your real estate investments?Many investors struggle with accessing the necessary funds to scale their portfolios. They often face the challenge of high-interest rates and the fear of accumulating bad debt, missing out on the immense potential that properly managed credit can offer.In this episode, Aviva sits down with Brandon Elliott, the CEO and founder of Credit Council Elite. Brandon shares his transformative journey and the powerful credit strategies he used to build a multimillion-dollar real estate empire. Discover how mastering credit can unlock doors to unprecedented opportunities in real estate, allowing you to fund deals, scale your portfolio, and achieve financial freedom.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to leverage credit to scale your real estate investments without risking personal assets.The secrets behind the BRRRR strategy and why credit is crucial to its success.Practical tips to build and maintain strong credit lines, enabling you to grow your investments with minimal risk.Chapters00:00 Introduction and Listener of the Week00:36 Brandon Elliott's Background and Journey06:36 Understanding Credit and Financial Literacy10:20 Mitigating Risk and Leveraging Credit Cards13:10 Building a Personal Brand and Consistency20:19 The Fulfillment of Helping Others Succeed21:47 Where to Find Brandon Elliott and Credit Council EliteConnect with BrandonYou can find Brandon Elliott on Instagram at @brandonelliottinvestments. For more information on Credit Council Elite, visit creditcouncilelite.com. Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jul 24, 2024 • 30min
How Real Estate Agents Can Benefit from AI
Are you ready to transform your real estate business with cutting-edge AI technology?Many real estate professionals are missing out on the incredible potential of AI to streamline their operations and boost their productivity. Without leveraging AI, you might find yourself overwhelmed with repetitive tasks, unable to focus on what truly drives your business forward. But what if you could automate these tasks and free up your time for more high-value activities?Join Aviva as she sits down with Ray Luan, the CEO and founder of New Oaks AI, to discuss how Ray’s innovative solutions are helping agents automate their businesses, enhance customer experiences, and significantly reduce operational costs through AI and chatbots.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How AI chatbots can streamline your real estate operations.The impact of AI on lead generation and customer engagement.Practical steps to integrate AI chatbots into your business today.Chapters00:00 Introduction and Background06:31 Using New Oaks AI to Generate Leads09:12 Public Response to AI Chatbots11:09 The Future of AI in Real Estate14:48 AI: Enhancing Productivity and Scale24:06 AI: Enhancing Human ConnectionConnect with Ray:Website: New Oaks AIFacebook: Ray Luan Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jul 17, 2024 • 28min
How to Simplify Sale-Leaseback Transactions in Commercial Real Estate
How can mastering sale-leaseback deals transform your commercial real estate investments?If you're struggling to maximize your returns on commercial real estate, you might be missing out on powerful strategies like sale-leaseback deals. Ignoring these could mean leaving money on the table and not fully leveraging your investments. But fear not—this episode has the insights you need to turn things around.This week on Commercial Real Estate Secrets, Aviva sits down with Michael Salafia, the Managing Partner at STAX Real Estate, to dive deep into the art of sale-leasebacks and value-add real estate. Learn how Michael's innovative approaches and tech-driven solutions are revolutionizing the commercial real estate landscape.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How sale-leaseback deals provide stable, long-term income streams.The secrets behind identifying and transforming undervalued properties.Innovative uses of technology in streamlining real estate analysis and operations.Chapters00:00 Introduction and Background of Michael Salafia and Stacks Real Estate02:12 Exploring Sale Lease Back in Commercial Real Estate07:37 Adding Value to Properties through Renovation and Management14:52 The Role of AI in Analyzing and Underwriting Commercial Real Estate Deals23:42 Innovative Projects: Autonomous Convenience StoresConnect with Michael:Website: STAX Real Estate and Re-UpLinkedIn: Michael SalafiaX: @MichaelSalafia Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jul 10, 2024 • 23min
The Ultimate Guide to Land Investing
Have you ever wondered how to turn raw land into a profitable investment?Many investors shy away from land due to perceived risks and the absence of immediate income. However, overlooking this lucrative sector could mean missing out on significant profit opportunities. Join Aviva as she sits down with Pete Reese, president of Real Vest, to uncover the hidden potential of land investments. With over 20 years of real estate experience and a thriving business model in land investing, Pete shares invaluable insights on how you can leverage this opportunity to build a profitable real estate portfolio.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The essential steps in conducting due diligence to avoid bad deals in land investing.How to identify and seize profitable land deals across the country without being physically present.Proven strategies to scale a land investing business and create win-win scenarios for all parties involved.Chapters00:00 Introduction and Listener of the Week00:57 The Importance of Land in Commercial Real Estate04:23 Due Diligence in Land Investing07:34 The Role of Zoning in Land Investing08:45 Flexibility and Family in Land Investing16:13 The Land Conquest Community: Education and PartnershipConnect with Pete:Website: reelvest.comInstagram: @partnerwithpeteLinkedIn: partnerwithpete Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jul 3, 2024 • 29min
Syndications Made Easy – Avoiding Legal Traps
Have you ever felt lost navigating the complex legal landscape of commercial real estate? You’re not alone. Many investors unknowingly step into common legal traps, risking their hard-earned money and reputation. But there’s a way to safeguard your investments and ensure smooth sailing in your commercial real estate ventures.In this episode, Aviva chats with Richard Crouch, a seasoned commercial real estate attorney with over two decades of experience. They dive deep into the often overlooked yet crucial aspects of commercial real estate law, offering invaluable insights to protect your investments.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The critical importance of transparency and communication in syndications.How the Corporate Transparency Act impacts your commercial real estate deals.Effective exit strategies to secure your investments in uncertain times.Chapters00:00 Introduction and Introduction of Richard Crouch05:41 The Role of Syndications in Commercial Real Estate07:30 Understanding the Corporate Transparency Act11:15 Compliance with the Corporate Transparency Act12:41 Potential Future Legislation Impacting Syndications16:53 Exploring Exit Strategies in Syndications21:20 Advice for New Syndicators26:20 Contact Information and ConclusionWhere to Find Richard Crouch:Website: woodsroger.comLinkedIn: https://www.linkedin.com/company/woodsrogers/Email: Richard.Crouch@wrvblaw.comPhone: 757-353-0969 Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jun 26, 2024 • 23min
How Sustainability Pays Off in Real Estate
How can sustainability and profitability coexist in real estate investment?Many investors struggle to see how sustainability initiatives can align with profitable real estate ventures. Often, they perceive green projects as costly, with slow returns on investment. This misconception can lead to missed opportunities for enhancing property value and reducing long-term costs.But what if sustainability not only benefits the environment but also boosts your bottom line?Join Aviva and special guest Sam Adams, CEO and co-founder of Vert Asset Management, to learn how you can make your real estate portfolio both eco-friendly and lucrative!BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:How to identify and leverage sustainable opportunities in real estate to increase profitability.The importance of personalized sustainability strategies tailored to specific properties.The latest trends and technologies in sustainable real estate that are reshaping the market.Chapters00:00 Introduction and Background of Vert Asset Management02:52 The Profitability of Sustainability in Real Estate05:24 Tailoring Sustainability Initiatives to Each Building08:40 The Long-Term Investment Proposition of Sustainability14:00 Meeting the Needs of Companies with Decarbonization Goals18:52 Increasing Demand for Properties with Sustainability Improvements21:27 ConclusionVisit vertasset.com for more information. You can also reach Sam directly at sam@vertasset.com. Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jun 19, 2024 • 20min
The Future of Commercial Real Estate: Embracing Technology
How can tech transform the way you approach commercial real estate?In this episode, Aviva sits down with Andrew Bermudez, CEO and founder of DIGSY, to uncover the hidden opportunities in commercial real estate technology. Are you relying on outdated methods to manage your listings, struggling with inefficient lead generation, or overwhelmed by the myriad tasks that come with closing deals? Andrew's insights will revolutionize your approach.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The key tools and services Digsy offers to streamline your workflow and maximize efficiency.The future role of brokers and the potential impact of AI in commercial real estate.Practical strategies to streamline your operations and boost productivity with minimal tech skills.Chapters00:00 Introduction and Background07:39 The Role of Brokers in Commercial Real Estate15:27 The Potential of Technology in Commercial Real EstateWhere to Find Andrew Bermudez:Visit the DIGSY website at getdigsy.comConnect with Andrew on LinkedIn: Andrew BermudezFollow him on Twitter: @andrewbermudez Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn
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