
Commercial Real Estate Secrets
Welcome to Commercial Real Estate Secrets, hosted by Aviva Sonenreich, a seasoned commercial real estate owner, broker, and content creator. On this podcast, you'll hear real stories from real people who have created real success in commercial real estate. Join us each week to gain invaluable insights and practical steps you can take to achieve your dreams of becoming a successful commercial real estate investor, agent, or broker.
Latest episodes

Jun 17, 2024 • 28min
The #1 Best Way To Create Value with Gary Vaynerchuk
Are you maximizing the full potential of your commercial real estate marketing?Have you ever wondered why your marketing efforts aren't yielding the results you expect? Many commercial real estate professionals fall into the trap of using ineffective strategies, leading to wasted time and resources. The struggle to find what works can be daunting, but there are proven tactics to turn things around.Join Aviva as she chats with Gary Vaynerchuk, a serial entrepreneur who serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. In this episode, Gary shares his expert insights on how to future-proof your marketing strategy. Learn how to stay ahead of the competition and ensure your commercial real estate business thrives in the digital age.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The key elements of a successful content strategy that will elevate your brand.How to effectively use LinkedIn and YouTube Shorts to reach your target audience.Tips for optimizing your Google AdWords campaigns to generate more leads.Practical tips for balancing a thriving career with personal life, especially for those anticipating big life changes.Chapters00:00 Introduction05:27 Creating Value Through Content11:03 Engaging Prospects and Content Creation24:11 Personal Branding and Family LifeConnect with Gary Vaynerchuk:Website: https://garyvaynerchuk.com/Twitter: @garyveeInstagram: @garyveeYouTube: GaryVee Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jun 12, 2024 • 22min
The Ultimate Guide to Tax Lien Investing
What if you could profit from real estate by investing in unpaid property taxes?Join Aviva as she sits down with Angela Duncan, the founder of Empower Her Money. Angela shares her inspiring journey from poverty to successful real estate investor and educator. She reveals her expertise in tax lien investing and offers practical advice to help you avoid common pitfalls and maximize your returns.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The basics of tax lien investing and why it's a game-changer for real estate investors.How to mitigate risks and conduct thorough research before bidding on tax liens.Strategies to help you transition from a beginner to a seasoned real estate investor.Chapters00:00 Introduction and Angela Duncan's Background05:12 Exploring Different Avenues of Real Estate Investing10:10 Technology and Tax Lien Investing16:24 Empowering Women to Create Generational WealthTo learn more about Angela and her company, go to empowerhermoney.com. Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Jun 5, 2024 • 38min
Don’t Start a 1031 Exchange Until You Listen to This
Are you frustrated with paying hefty taxes every time you sell a property, wondering if there's a better way to manage your investments?Join Aviva in conversation with Dave Foster, the owner and CEO of the 1031 Investor, as they unravel the secrets of the 1031 exchange. Discover how this century-old statute can revolutionize your approach to real estate investing, allowing you to defer taxes and compound your wealth over time.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The four essential strategies of 1031 investing and how they can supercharge your portfolio.Insider tips on navigating the complexities of 1031 exchanges, including deadlines and legalities.How to leverage the 1031 exchange to create a tax-free legacy for your heirs and secure your financial future.Chapters00:00 Introduction and Listener of the Week04:10 Understanding the Basics of the 1031 Exchange and Important Deadlines09:08 Finding Resources and Learning about 1031 Exchange Options16:15 The Four Ds of 1031 Investing36:45 Closing RemarksTo learn more about Dave and his company, visit the1031investor.com. Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

May 29, 2024 • 32min
The Episode Every Industrial Real Estate Investor Needs to Hear...
Industry veteran Joel Friedland shares insights on industrial real estate investing, including due diligence, property taxes, and market shifts. He discusses challenges like syndicating deals and the importance of physicality in real estate evaluation.

May 22, 2024 • 25min
Steal These Online Lead Generation Tactics from Multifamily Rob
Struggling to connect with institutional buyers or sellers? Join Aviva as she sits down with Rob Velez, a successful broker in the commercial real estate industry, to uncover the secrets behind his rapid success in the industry. From cold calling to email outreach, Rob shares his A-to-Z approach to online lead generation, offering invaluable insights for brokers looking to thrive in today's competitive landscape.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The essential tools for reaching institutional decision-makers in the multifamily spaceInsider tips on leveraging social media platforms for effective lead generationStrategies for scaling your brokerage business and dominating the marketConnect with Rob Velez:X: https://twitter.com/MultifamilyRobLinkedin: https://www.linkedin.com/in/robert-velez-ccim-5367497b/Instagragm: https://www.instagram.com/multifamilyrob/Chapters00:00 Introduction and Listener of the Week01:08 Robert's Journey in Commercial Real Estate03:40 Marketing Strategies for Multifamily Properties07:04 Mastering Online Lead Generation11:21 Working on Large Multifamily Deals12:42 The Impact of the Market on Brokerage17:48 Reaching Institutional Decision Makers20:24 The Need for Young Brokers in the Industry Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

May 15, 2024 • 31min
The Power of Social Media in Commercial Real Estate Branding and Marketing
Are you struggling to find innovative ways to market your properties or yourself in the competitive world of commercial real estate?Join Aviva as she sits down with Mr. David Murphy, the Dock High guy and Executive Vice President at CBRE, to uncover the untapped potential of social media in the industry. David shares his journey from the old-school methods of property hunting to becoming a social media powerhouse in commercial real estate. Discover how embracing social media transformed David's business, and why it might be the missing piece in your marketing strategy.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The evolution of industrial real estate from the late '90s to the e-commerce boom and beyond.How the pandemic acted as an accelerant for e-commerce and industrial real estate.The power of authenticity and personal branding in commercial real estate.Why social media is a long game worth playing in the industry.Connect with David Murphy:LinkedIn: https://www.linkedin.com/in/dockhighguy/Twitter: https://twitter.com/DockHighGuyInstagram: @dockhighguyChapters00:00 Introduction and David Murphy's Journey into Commercial Real Estate05:05 The Evolution of the Industrial Sector in Commercial Real Estate09:26 The Power of Social Media in Branding and Marketing27:58 Conclusion Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

May 8, 2024 • 36min
A Surprising Way to Thrive in Commercial Real Estate
Have you ever wondered why some brokers thrive in commercial real estate while others struggle to make a mark? Join Aviva and Ken Ashley, Cushman & Wakefield's executive director in Atlanta, as they explore the challenges new brokers face. Ken shares his industry journey and innovative social media tactics, emphasizing tenant representation's significance. He introduces CREI, a community for brokers, along with its extension, CREI Plus. Tune in for insights on thriving in commercial real estate and jumpstarting your journey in this dynamic field.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The multifaceted role of a tenant rep and why it's a gateway to success in commercial real estate.The transformative impact of social media on industry networking and brand building.How the CREI summit fosters a culture of collaboration, knowledge-sharing, and community support.Strategies for thriving in brokerage, including effective time management and relationship-building techniques.Connect with Ken Ashley:Twitter: @KenAshleyLinkedIn: linkedin.com/in/kenashleyatlanta/Website: CREISummit.comChapters00:00 Introduction and Listener of the Week01:23 Ken's Journey in Commercial Real Estate06:33 The Power of Social Media in the Industry11:27 Building a Community at CREI23:58 CREI Plus and the Future of the Industry28:14 The Misconception About the Office Market33:24 Where to Follow Ken Ashley Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

May 1, 2024 • 26min
How Safe is Real Estate Syndication?
Have you ever wondered what it takes to build generational wealth through real estate investments?Join Aviva and Natasha Falconi, a seasoned real estate investor with a knack for simplifying complex concepts, as they talk about the ins and outs of real estate investments. Learn how they find good properties, work with partners, and make money. BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The basics of syndication and how to evaluate syndication opportunities effectively.Red flags to watch out for when considering syndication investments.Strategies for mitigating risks and maximizing returns in real estate investments.If you ever have any questions about investing in multifamily or syndications or need assistance, DM Natasha on Twitter or Instagram.Connect with Natasha:Twitter: @natfalconiInstagram: @natfalconiChapters00:00 Introduction and Background03:33 Finding Assets and Raising Money04:52 Managing and Leasing Properties07:09 Learning about Syndication09:08 Finding Deals as a Limited Partner10:55 Challenges in Syndication12:05 Mitigating Risk in Syndication14:52 Spotting Red Flags in Deals15:22 Understanding Syndication Fees16:11 Long-Term Hold Strategy20:16 Cost Segregation and Depreciation21:14 Highlights of the Women Investing in Real Estate Summit Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Apr 24, 2024 • 9min
The Secrets Behind Successful Retail Real Estate Leasing
Are you caught in the loop of traditional leasing tactics, struggling to adapt to the modern era?Join Aviva as she sits down with Gabriel Gonzalez, a senior leasing agent for a major retail real estate company, to uncover the secrets of his success. From his humble beginnings to his current role as a key player in the retail leasing industry, Gabriel shares his insights, challenges, and triumphs along the way.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The day-to-day life of a retail leasing agentInsider insights on dealing with major retail players and managing high-stakes deals.Strategies for overcoming legal hurdles and sealing the perfect deal in the competitive real estate market.Chapters00:00 Introduction and Background00:52 Gabe's Role and Experience03:37 Dealing with Unexpected Situations04:09 A Day in the Life of a Retail Leasing Champion05:24 Lengthy Lease Agreements06:28 Changes in the Retail Landscape Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn

Apr 17, 2024 • 41min
Practical Tips for Real Estate Agents Looking to Boost Their Visibility
Do you find yourself struggling to stand out in a crowded market? Are you missing out on valuable leads due to outdated marketing tactics?Join Aviva and esteemed guest Joe Killinger as they explore the blueprint for success in commercial real estate. Joe, a partner at Commercial Brokers International, ICON Capital, and the mastermind behind CRE Affiliate Networks, shares his journey of leveraging cutting-edge strategies to propel his brokerage to the pinnacles of success, all without relying on paid advertising.BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:The importance of embracing evolving marketing strategies in the 21st century.How consistent content creation and SEO can skyrocket your visibility and lead generation.Strategies to differentiate yourself in a competitive market and bring the most value to your clients.The significance of boots-on-the-ground approach and community involvement in building your brand.Practical tips for agents to kickstart their video marketing journey and stay ahead of the curve.If you want to connect with Joe Killinger and explore more of his insights and offerings, simply head over to joekillinger.co.Chapters00:00 Introduction and Background05:19 The Impact of Social Media on Commercial Real Estate11:35 Nurturing Leads and Helping Clients19:27 The Role of Marketing in Every Business23:25 Building Relationships and Expertise26:46 Focusing on Productivity and Results34:14 Embracing Content Creation and Technology36:08 Utilizing LinkedIn and Social Media38:31 The Evolution of the Real Estate Industry Liked this episode? Share it with a friend.Love the show? Leave us a 5-star review! Even a short sentence helps us keep bringing you the content you love.Ready to sell or lease a warehouse? Visit warehousehotline.com to get started. Connect with Aviva: Website TikTok Instagram Facebook LinkedIn
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