In a world where information is increasingly accessible yet often sensationalized, is all media truly good media? In this episode of Commercial Real Estate Secrets, I’m thrilled to be chatting with Matt Geiger, a reporter from Business Den, who’s dedicated to bringing the true story of commercial real estate to light. Matt shares the importance of good media—reporting that doesn’t just grab attention but actually serves the market, the people, and the spaces we all rely on.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why transparency in media is essential for a healthy commercial real estate market.
The challenges reporters face as they balance objective reporting with the pressures of modern media.
How limited information impacts market dynamics and decision-making in real estate.

Chapters:
00:00 Introduction to Commercial Real Estate Reporting
02:10 Finding Interest in Commercial Real Estate
04:06 The Process of Story Discovery
06:12 Quirky Stories in Real Estate
10:31 Navigating Affordability and Development Challenges
11:47 Energize Denver and Its Impact
14:12 Investment Insights: The Appeal of Warehouses
19:20 The Role of Media in Real Estate
22:38 The Joys of Reporting on City Growth

If you have a tip or a story you’d like Matt to cover, he’d love to hear from you. Reach him via email at matt@businessden.com, and check out his latest work at businessden.com.

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Is All Media Good Media in Commercial Real Estate?