Making Sales Social Podcast

Hugh Ballou, leadership expert and former musical conductor, delves into how influencers, much like conductors, shape teams through value, relationships, and synergy. Unpacking his four leadership principles—foundations, relationships, systems, and balance—Hugh reveals how these tenets foster high performance and accountability. Host Brynne Tillman discusses with Hugh the parallels between leading an orchestra and steering a business to success, emphasizing the importance of listening, collaboration, and personal growth. Tune in to understand how to turn individual brilliance into a cohesive, high-performing ensemble.

Brynn Tillman, Stan Robinson Jr., and Bob Woods share eleven essential LinkedIn tips for sales professionals. Discover strategies to optimize your profile, engage authentically, and leverage content to spark valuable conversations. Learn the power of converting your profile from a resume to a resource, using video messages, creating thought-provoking polls, personalizing insights, and exploring the untapped potential of second-degree connections. Enhance your social selling game with practical advice from the experts at Social Sales Link.

Brynne Tillman welcomes Debbie Allen, the world's authority on expert positioning, to discuss emotional-based sales and monetizing expertise. Debbie shares insights on building a solid foundation, from defining your unique selling proposition to branding and website development. She emphasizes the need for clarity and a step-by-step plan to effectively market oneself, offering practical advice and personal success stories. If you're looking to transform your skills and knowledge into a profitable venture, this episode is packed with valuable strategies and resources to guide you.

Bob Woods and Stan Robinson Jr. delve into LinkedIn's Social Selling Index (SSI) on "Making Sales Social Live." They discuss the importance of SSI, from establishing a professional brand to engaging with insights and building quality relationships. They also touch on using LinkedIn Sales Navigator for better searching and prospecting. This episode emphasizes viewing SSI as a coaching tool rather than a performance metric to enhance your LinkedIn usage and personal brand. Insights include advice on effective LinkedIn engagement and leveraging SSI for improved social selling results.

Pete Romano from Segwik joins Brynne Tillman to explore how combining technology with humanism can revolutionize business processes. Pete shares insights on mapping out scalable customer journeys, ensuring meaningful touchpoints, and leveraging AI for personalized interactions. Learn why structured processes are vital for scaling and enhancing the customer experience. Discover practical examples and strategies that can elevate your business operations.

B2B video expert Alex Sheridan joins Bob Woods to discuss the transformative power of video in sales. From Sheridan's journey of making videos to key insights on scaling content and harnessing social media platforms like LinkedIn, this episode offers practical strategies for entrepreneurs and large companies alike. Learn about the "Be Smart" video strategy and how to integrate video into your entire sales process. Sheridan also addresses maintaining consistency in messaging and fostering creativity in sales teams while ensuring brand alignment. Discover cutting-edge tips to make your sales truly social.

In this episode of Making Sales Social, we welcome Daniel Andrews, a seasoned entrepreneur and the "Chief Instigator" at Networking and Action International. With over 36 years of self-employment experience across four careers, Daniel shares his insights on moving beyond surface-level networking to building genuine, impactful professional networks. He explains how mastering referral partnerships requires intentionality, authenticity, and asking the right questions to create lasting business relationships. Tune in to learn how to stop networking and start connecting with the right people to elevate your business success.

Bob Woods, Brynne Tillman, and Stan Robinson Jr. delve into five crucial activities to enhance your LinkedIn presence and drive effective social selling. Discover how to update your LinkedIn profile with a focus on the services section, leverage exported connections for prospecting, and connect with multiple stakeholders within a company. They also emphasize the significance of curating, creating, and engaging with content as a key social selling strategy, laying out a comprehensive approach to making the final third of 2024 your most successful sales period yet.

Brynne Tillman welcomes Michael Hansen, CEO of Growth Genie, to discuss bridging the gap between sales and marketing. They delve into leveraging marketing content for sales prospecting, the importance of creating helpful content, and the role of personalized engagement. Michael shares insights on using AI like ChatGPT for research, not writing, and stresses the value of authenticity in sales. Learn actionable strategies to convert content consumers into potential clients while maintaining a human touch. Join the conversation and uncover practical tips for modern digital selling in 2024 and beyond.

Bob Woods, Brynne Tillman, and Stan Robinson, Jr. dive into mastering virtual presentations in the latest "Making Sales Social Podcast." Gain insights on maintaining audience engagement, the importance of eye contact, effective use of visual aids, and avoiding common presentation pitfalls. Explore techniques like open-ended questions and leveraging Zoom reactions to make your virtual meetings more interactive. Featuring tips inspired by Julie Hansen’s book "Look Me in the Eye," this episode arms you with essential strategies for impactful virtual communication and social selling.