

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Aug 20, 2024 • 21min
Digital Sales Enablement and AI Integration.
Join Brynne Tillman in an enlightening conversation with Graham Hawkins on the Making Sales Social podcast. Discover how Graham is revolutionizing digital sales with an AI-guided selling platform called queues, developed in collaboration with Brent Adamson. Uncover the secrets to success in data-led selling and creating trust-based conversations in a digital landscape. With expert insights on leveraging LinkedIn and sales Navigator effectively, this episode is a must-listen for sales professionals looking to navigate the ever-evolving world of sales. Don't miss out on this captivating episode!

Aug 15, 2024 • 29min
Starting Trust-based Conversations with Your 2nd-degree Connections
Discover how to start trust-based conversations with second-degree connections on LinkedIn. Brynne Tillman, Stan Robinson Jr., and Bob Woods delve into leveraging warm networks, leading with value, and earning trust through referrals. Learn effective strategies like filtering connections, reciprocity, and sharing client success stories to foster meaningful interactions. Join the Making Sales Social podcast for actionable insights and expert advice on social selling.

Aug 13, 2024 • 34min
The Power of Publicity and How It Can Elevate Your Business
In this engaging episode of the Making Sales Social podcast, Jill C. Lublin shares valuable insights on the power of publicity and how it can elevate your business. She emphasizes the importance of crafting a consistent publicity message that resonates with your audience, both online and offline. Jill's expertise shines through as she discusses effective strategies for boosting credibility, leveraging media attention, and capitalizing on topical pegs to secure valuable publicity opportunities.
Key topics covered in this episode include the significance of being congruent with your message, the impact of finding your voice and being heard by millions, and the ooh-ah factor that can make your publicity efforts stand out. Jill's practical tips and real-life examples underscore the ROI of publicity and provide actionable advice for listeners looking to enhance their media presence and drive business growth.

Aug 8, 2024 • 23min
Leverage LinkedIn for Podcasting
In this episode of "Making Sales Social," hosts Stan Robinson Jr. and Brynne Tillman delve into the topic of leveraging LinkedIn for podcasting. They discuss the benefits of being a podcast guest, sharing valuable insights on optimizing LinkedIn profiles to attract podcast hosts. The conversation also explores how to use Listen Notes, a freemium product, to find podcasts aligned with your expertise and audience. Additionally, Brynne provides tips on launching a podcast successfully and promoting it through strategic engagement on LinkedIn.

Aug 6, 2024 • 28min
AI for Efficient and Personalized Communication
In this episode of the Making Sales Social podcast, Brynne Tillman interviews AI expert and futurist Nico Nathan. They delve into the impact of AI on communication within the context of sales and marketing. Nico emphasizes the importance of personalization in utilizing AI, offering insights on creating effective prompts and customizing instructions for optimal results. The conversation also touches on the concept of immersion as a marketing strategy to enhance engagement and establish top-of-mind awareness with target audiences amidst the evolving technological landscape.

Aug 1, 2024 • 27min
Slow Down Your Outreach to Speed Up the Outcome
In this episode of Making Sales Social Live, Brynne Tillman and Bob Woods delve into the importance of slowing down outreach efforts to ultimately speed up sales outcomes. Emphasizing the significance of establishing relationships, providing value, and personalizing interactions, the discussion revolves around effective strategies to enhance sales performance. From researching prospects to nurturing connections, each step is meticulously laid out to optimize sales success.

Jul 30, 2024 • 29min
Maximizing Email Marketing Conversion with Individualized Training
In this episode, Brynne Tillman interviews Karen Gunther, owner of Stay Visible, about merging marketing strategies with sales training to drive leads and increase conversion rates. Karen shares insights on the importance of individualized training for sales teams, the impact of email marketing in lead generation, and the significance of a unified approach to marketing and sales. By emphasizing the need for personalized support to address individual weaknesses and optimize technology usage, Karen highlights key strategies for enhancing sales performance and efficiency.

Jul 29, 2024 • 12min
Detach from What the Prospect is Worth to You and Attach to What You are Worth to the Prospect
In this episode, host Brynne Tillman presents a transformative approach to sales by emphasizing the importance of focusing on what you are worth to the prospect rather than what the prospect is worth to you. This insightful discussion challenges traditional sales tactics and introduces a more client-centric strategy.
Brynne explores the concept of detaching from personal sales goals and instead prioritizing the needs and value for the prospect. By adopting this mindset, sales professionals can enhance their social selling, email campaigns, and overall outreach effectiveness. The episode highlights the "ask offer ratio" and offers practical advice on creating compelling content that resonates with buyers.
Listeners will discover five essential elements for successful social selling content and learn how to build genuine relationships with prospects through valuable and engaging communication.

Jul 25, 2024 • 23min
Creating Videos from Your Mobile Using BigVu and CapCut
In this episode, we explore the power of video in B2B sales, discussing how to start those crucial first sales conversations and stand out in a crowded market. Learn about the latest trends, tools, and strategies for leveraging video on LinkedIn and other platforms. Discover how video can enhance engagement, build a personal connection with your audience, and position you as an expert in your field.

Jul 24, 2024 • 22min
Leadsology: Creating Lifelong Clients and the Power of Karma with Tom Poland
In this episode, we chat with Tom Poland, a multiple best-selling marketing author with clients in 151 cities around the world. Broadcasting from his private resort on Australia's Sunshine Coast, Tom shares his insights on integrity in sales, the power of caring for your clients, and his renowned lead generation methodology, Leadsology. Discover how to create a predictable flow of new clients through organic and ethical marketing strategies.
Tune in for an engaging conversation that covers everything from building lasting client relationships to creating impactful content that resonates with your audience. Whether you're an introvert looking to connect without leaving home or a seasoned professional seeking new approaches, this episode offers valuable takeaways for everyone.
Join us on the journey to make sales social and elevate your business to new heights. Don't miss out—subscribe and listen now!