

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Aug 11, 2022 • 29min
Are Personal Posts on LinkedIn Appropriate?
Our hosts Brynne and Bob tackle a highly relevant topic on the “Facebookification” of Linkedin and whether it’s a good thing.
Listen as they try to navigate through the tricky conversation of what content to share or not to share on LinkedIn. Find out whether you’re one of those people who tend to overshare and what you can do to ensure you’re only posting what’s beneficial to your professional goals.
Learn to find the right balance between oversharing and being overly professional, which are both equally troublesome. Let Brynne and Bob explain the impact of sharing both personal and professional content and how it affects engagement.

Aug 9, 2022 • 24min
Nikki Rausch - Relationship First, Rapport Always
Clubhouse: https://www.clubhouse.com/ The Selling Staircase: https://www.amazon.com/Selling-Staircase-Mastering-Art-Relationship/dp/1072698781 Free gift from Nikki: https://yoursalesmaven.com/social

Aug 4, 2022 • 18min
Use LinkedIn Events to Attract Prospects
Our hosts Brynne Tillman and Bob Woods are back to discuss LinkedIn Events and how they work. Find out why you should be using this special feature to fill the top of your sales funnel with qualified prospects who are excited to talk to you.
Let Brynne and Bob walk you through the steps of creating your own event and discover ways you can market it on LinkedIn.

Aug 3, 2022 • 38min
Brent Adamson - It’s Not What You Sell, It’s How You Sell
Harvard Business Review Sensemaking for Sales https://hbr.org/2022/01/sensemaking-for-sales The Challenger Bookshttps://www.challengerinc.com/the-challenger-books/ The Go-Giver by Bob Burg

Jul 28, 2022 • 12min
LinkedIn's Providing Services Feature is Essential for Social Sellers
Our hosts Brynne Tillman and Bob Woods talk about the feature where you can do your Pitch! Exactly, you read that right. The Providing Services Feature. This feature was just recently rolled out for everyone which is essential for all salespeople and especially social sellers.
More excitingly, this feature has been upgraded so that you can now take in requests for your service and you can even reply with a proposal.
Listen and learn how you can leverage this feature and start receiving business proposals.

Jul 21, 2022 • 19min
How to Prospect Your Industry Influencers' Followers
The LinkedIn Whisperer herself, Brynne Tillman, welcomes Talent Retention Sherpa Steven Farber to an engaging discussion about leveraging influencers on LinkedIn.
Tune in as they teach listeners how to find those industry influencers that are attracting your ideal prospects and how to start authentic conversations with their respective followers.
Listen as Steven talks about the significance of polls when used the right way and why he thinks it’s a fantastic conversation starter. You’ll also discover how you can utilize polls to find influencers that people on your network are following.
Learn how he uses hashtags to uncover posts that he can engage on and that he can eventually use to engage with potential buyers.
There are quite a number of valuable insights packed into this episode, so make sure you don’t skip this one!
To know more about Steven, you may reach out to him on LinkedIn, Twitter or visit his website.
You can also send him an email at steven@heroculture.us.

Jul 19, 2022 • 23min
Bill Zipp - Grow Your Sales Organizations by Discovering Your “Whys”
Bill Zipp, the author of "The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader"
is joining the Social Sales Link team for an eye-opening discussion about the importance of knowing your "whys." We are motivated not from the outside in, but from the inside out.
Discover formula on how your organization can become a magnet for pulling in other sales reps, especially in this war for talent that all of us are experiencing right now.
Visit Bill Zipp's website and you can purchase his book, “The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader" on Amazon. You can also reach out to him on LinkedIn or watch his Youtube videos.

Jul 14, 2022 • 18min
Leveraging LinkedIn for Referrals
The Social Sales Link team is diving into LinkedIn referrals and why it is so valuable for your sales process. Learn about the magic of using filters to find connections of your connections and how you can reach out to them in an easy, warm way.
Join Brynne and Bob as they talk about networking partners and why they’re considered one of the best opportunities to engage with people. Learn how and where to find those networking partners and what to say to them when you reach out.
Lastly, find out why client referrals are, according to Brynne, the game changer. Listen as she walks listeners through the process of seamlessly incorporating that conversation with your clients by preparing ahead of time.

Jul 12, 2022 • 25min
Patrick Boucousis - Needs Are Why We Buy, Value Is What We Buy
David Maister - https://davidmaister.com/ The Trusted Advisor - https://trustedadvisor.com/books/the-trusted-advisor Daniel Kahnemanhttps://www.ubs.com/microsites/nobel-perspectives/en/laureates/daniel-kahneman.html https://scholar.princeton.edu/kahneman

Jul 7, 2022 • 26min
Janice Gordon - The Scale Your Sales Framework
The Customer Growth Expert Janice Gordon is joining our hosts Brynne Tillman and Bob Woods to talk about her Scale Your Sales framework and how it has helped companies accelerate their sales by using a customer-centric approach.
Listen as Janice shares several mic drop moments about retention, productivity, and attraction, which are the three key elements of Janice’s Scale Your Sales framework.
You can reach out to Janice on LinkedIn, send her a tweet on Twitter or visit her business website Scale Your Sales to know more about her proprietary framework on revenue growth.


