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Brent Adamson - It’s Not What You Sell, It’s How You Sell
Aug 3, 2022
38:19
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Harvard Business Review
Sensemaking for Sales
https://hbr.org/2022/01/sensemaking-for-sales
The Challenger Books
https://www.challengerinc.com/the-challenger-books/
The Go-Giver
by Bob Burg
