Making Sales Social Podcast

In this episode of Making Sales Social, host Stan Robinson welcomes Joe Dwyer, Vice President of Sales at Dynatech Systems and a seasoned enterprise sales leader with more than 20 years of experience across Microsoft, Dynamics 365, and modern sales technology stacks. Joe shares a grounded, practical perspective on how social selling starts with relevance, strong connections, and clear alignment, not automation for automation’s sake. Together, Stan and Joe explore how digital sales transformation has evolved, why a clearly defined Ideal Customer Profile (ICP) is the foundation for every successful tech stack, and how AI tools like Copilot and ChatGPT can support faster research, better messaging, and more focused conversations when used intentionally. Joe also dives into the leadership challenges of AI adoption, the importance of cross-functional feedback loops between sales, marketing, delivery, and customer success, and why upskilling sellers must be a deliberate strategy, not an afterthought. If you’re a sales leader or seller navigating the “AI firehose” and looking for clarity, focus, and practical guidance on building relevance at scale, this conversation delivers insights you can act on right away.

As a social seller on LinkedIn, your goal is to start trust-based conversations with your target audience without being salesy. But what if your content is being consumed without engagement? We'll teach you 5 steps you can take to turn those spectators into engagers and build a loyal following on LinkedIn. Maximize your reach and start seeing real results.

In this episode of the Making Sales Social Podcast, host Stan Robinson Jr., Chief Coaching Officer at Social Sales Link, sits down with Bill Dwoinen, Chief Revenue Officer at Mural, to unpack a modern, human-centered approach to social selling, leadership, and revenue growth. With over 20 years of experience leading high-performance go-to-market teams at companies like Salesforce, Slack, and LinkedIn, Bill shares why social selling starts with an intentional personal brand, how leaders can create mutually beneficial relationships with their networks, and why “showing up only when you need something” is the fastest way to lose trust. The conversation also dives deep into Mural’s research on the alignment gap, why sales, marketing, product, and customer success teams so often work in silos, how misalignment drives burnout and poor customer experiences, and what collaborative, visual selling can do to fix it. Bill explains how visual collaboration creates clarity, accelerates deal cycles, and helps teams move together toward shared outcomes.

In this episode of Making Sales Social, Brynne Tillman sits down with Marcus Smith, CEO of Cloud Trails, a Salesforce consultancy helping companies transform Salesforce from a stagnant database into a true revenue-generating engine. Marcus brings more than a decade of consulting experience along with a background in industrial and systems engineering. His specialty? Designing scalable, system-driven Salesforce environments that empower sales teams, streamline processes, and eliminate the chaos that keeps companies from realizing ROI on their Salesforce investment.

LinkedIn is a treasure trove of opportunities for sales professionals, account managers, and anyone looking to expand their network and build meaningful business relationships. By leveraging LinkedIn's tools strategically, you can identify the right people, expand your reach within organizations, and even prepare for potential turnover. Below are actionable insights and techniques to make LinkedIn an indispensable part of your workflow.

In this insightful episode of Making Sales Social, hosts Brynne Tillman and Bob Woods sit down with Brian Beedenbender, VP of Sales at Tech, whose leadership approach and human-first sales philosophy have transformed teams and outcomes across the K–12 technology space. Brian reveals why the foundation of modern selling isn’t personalization, it’s being a real person, even behind the screen. He shares powerful stories, including the infamous “bunt cake outreach,” and breaks down where relationship-building goes wrong (and how to do it right). From servant leadership to coaching reps through uncertainty, Brian dissects what makes a great sales leader, trust, transparency, process, and proving you can do the work you ask of others.

In this episode of Making Sales Social, Brynne Tillman sits down with real-life friend and revenue leader Shawn Sandy—nationally respected sales strategist, keynote speaker, and Chief Revenue Officer of ProTech Services Group. With deep Memphis roots and decades of experience across the business development ecosystem, Shawn brings a uniquely practical, human-first perspective to what it really takes to align sales, marketing, and service today. Shawn reveals why the traditional linear model of “marketing → sales → service” no longer works—and how she rebuilt ProTech’s revenue motions around a self-sustaining RevOps ecosystem that closes silos, strengthens communication, and drives scalable growth. Shawn also shares her personal journey into the CRO role, her philosophy on leadership, and even her next big adventure (hint: glaciers, Patagonia, and a much-needed break from Memphis heat). If you want a grounded, human, strategic look at where revenue leadership is heading—and how caring, curiosity, and AI together shape the future of selling—this episode delivers nonstop insight.

This Thanksgiving, the Social Sales Link team—Brynne Tillman, Bob Woods, and Stan Robinson Jr.—gathers around the virtual table to reflect on what they’re most thankful for in their professional lives. It’s a moment to pause, appreciate, and celebrate the people, platforms, and progress that make trust-based selling so rewarding.

Christina DiGiacomo returns to the Making Sales Social podcast to explore a topic that’s both timely and transformative: AI through a philosophical lens. Known as an AI philosopher and the creator of the “10 + 1 Commandments of Human-AI Coexistence,” Christina shares why leaders must consider not just the technical, but also the ethical and human dimensions of AI. In this episode, you’ll learn: Why philosophical thinking is essential for AI innovation. How sales professionals are naturally philosophers in their practice. The importance of keeping humans in the AI loop. How to approach AI responsibly and avoid fear-driven paralysis. Real-world examples of upskilling and thriving in an AI-driven marketplace. Whether you’re a leader, a salesperson, or simply curious about AI’s impact on human behavior and decision-making, this conversation offers practical wisdom and a mindset shift for navigating the AI revolution.

Creating successful content on LinkedIn involves much more than simply crafting engaging posts. Especially for revenue-driven professionals, it’s essential to understand that building momentum is key to capturing and retaining interest. This is where the flywheel concept comes into play, embodying a strategic approach to content creation and engagement that can lead to sustainable success. The flywheel effect represents a cycle where each action contributes to the momentum of the next. When you combine compelling content, thoughtful engagement, and effective follow-up, your efforts gather traction and begin to instigate a positive ripple effect throughout your network and beyond. This synergy amplifies your content’s reach and impact, positioning you as a notable thought leader within your industry.