Making Sales Social Podcast

In this episode, we explore how podcasting can be a powerful sales prospecting tool. Discover how having your prospects as podcast guests creates authentic conversations, builds relationships, and opens doors without the awkwardness of a cold pitch. Whether you're in B2B sales or social selling, learn why your next best lead might be just a mic away.

In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today’s AI-driven strategies. We dive into what’s working now, what’s not, and how brands can thrive in a world where attention is currency. Whether you’re a marketer, founder, or just obsessed with growth, this convo is packed with gold on social selling, content strategy, and what it really takes to stand out in 2025.

In this episode, Bob Woods and co-host Stan Robinson Jr. shine a spotlight on the most common (and costly) LinkedIn mistakes sales pros make—and how to flip them into smart, social selling moves. From self-centered profiles to pitch-slapping and random acts of social, they break down the top eight blunders and share actionable strategies to build real relationships and drive better results on LinkedIn.

What separates a good sales hire from a great one? In this episode, veteran sales recruiter Rich Rosen joins us to unpack the common hiring mistakes startups make—and how to fix them. From building culture to spotting real closers, Rich shares lessons from over 1,200 sales hires, revealing what truly drives retention, performance, and long-term team success. If you're scaling a sales org, this one’s a masterclass.

In this episode of Making Sales Social, we dive into the power of industry influencers in prospecting and engagement. Bob Woods, Brynne Tillman, and Stan Robinson Jr. break down how to identify and connect with the right influencers, engage meaningfully with their audience, and turn followers into loyal clients. Learn actionable strategies for finding key influencers, leveraging platforms like LinkedIn and Listen Notes, and using engagement techniques to build valuable connections. If you're ready to take your social selling game to the next level, this episode is a must-listen!

Join Bob Woods and guest Will Aitken on the Making Sales Social podcast as they explore the intersection of humor and sales strategy. Will, a notable sales trainer and content creator, shares insights on balancing entertainment with value in content creation and emphasizes the importance of addressing customer problems over product pitching. They discuss the influence of AI on sales and how professionals can safeguard their roles by focusing on human elements that AI can't replicate. Gain practical insights into building trust, enhancing personal branding, and harnessing referrals for successful social selling.

Join hosts Bob Woods and Stan Robinson, Jr. on the Making Sales Social podcast as they delve into boosting LinkedIn engagement. Discover strategies for leveraging comments to elevate your visibility and build trust-based conversations. Learn the importance of intentionally engaging with posts from your first-degree connections and influencers in your industry. They also explore methods to enhance your LinkedIn presence authentically, especially during the AI era, and provide actionable insights for navigating LinkedIn’s algorithm to increase your social selling effectiveness.

In this episode of Making Sales Social, we explore the future of sales with Kelly Lichtenberger. Discover how AI is reshaping prospecting, why personalization is key, and how to strike the perfect balance between automation and human connection. Learn expert strategies to adapt to shifting buyer behaviors, leverage social selling, and make every sales interaction more meaningful. Don’t miss these insights on staying ahead in the AI-driven sales landscape!

In this episode, we break down how to transform cold prospects into warm, engaged connections. Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss the three essential stages to building authentic relationships in sales. From earning the right to a conversation to leveraging AI while keeping your unique voice, we share actionable insights to help you foster genuine connections and drive meaningful sales conversations. Tune in for expert strategies and practical tips to make your sales social!

Explore the intriguing intersection of ancient wisdom and modern business strategies as Cristina DiGiacomo, a renowned philosopher and corporate visionary, joins host Brynne Tillman. Cristina shares her unique approach to integrating philosophy into leadership and decision-making, demystifying how ancient concepts can guide executives through complex challenges. Delve into practical philosophy, the pursuit of truth, and how Stoic practices can enhance business leadership. Plus, discover Cristina's thoughts on balancing professional accolades with philosophical principles and the modern tools bringing classic philosophy to new generations.