

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Sep 4, 2025 • 25min
Start LinkedIn Conversations with Insight and Value
In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meaningful business relationships. Learn how to slow down your outreach to speed up your outcomes, engage with prospects around what they care about, and earn the right to go deeper. This is the new networking: smarter, more intentional, and built for today’s savvy buyer.

Sep 1, 2025 • 48min
Endurance and Entrepreneurship: Lessons from the Ride with Chris Colt
Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and the application of lessons from endurance cycling to business practices. Chris addresses the importance of community, the value of posing critical questions, and the development of a client acquisition system. Obtain a deeper understanding of persistence, business strategies, and redefining success through authentic storytelling.

Aug 28, 2025 • 29min
Want to Build Real Momentum on LinkedIn Engage 10x More Than You Post
Join Bob Woods and Brynne Tillman as they delve into the art of building trust on LinkedIn to enhance social selling. This episode of Making Sales Social explores the powerful 10-to-1 engagement-to-posting rule, demonstrating why thoughtful commenting often outperforms regular posting. Discover how engaging with content from industry influencers and resharing adds value, positions you as a thought leader, and fosters authentic conversations. Gain practical tips and AI-driven strategies from real-world examples, and boost your LinkedIn presence by mastering the science behind successful engagement.

Aug 27, 2025 • 29min
Authentic Sales Narratives to Drive Revenue
Join host Brynne Tillman as she delves into the power of storytelling with award-winning sales leader Shannon Plumb. Shannon shares her insights on crafting narratives that resonate with clients and drive revenue, emphasizing the importance of authenticity and connection in sales. Discover how connecting with your "why" can transform your sales approach and learn strategies for aligning personal stories with business objectives. Whether you're a seasoned professional or new to the field, gain valuable tips for creating compelling, authentic narratives that engage and convert.

Aug 27, 2025 • 25min
Start Conversations with Your LinkedIn 1st-degree Connections Without Being Salesy
Join Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they delve into the nuances of making meaningful, non-salesy connections on LinkedIn. The panel explores strategies to identify valuable prospects within your network, the importance of engaging with thoughtful comments, and the power of personalized outreach through video and voice messages. They also discuss leveraging LinkedIn features like polls, events, and newsletters to start conversations that resonate. This episode is packed with actionable insights to enhance your LinkedIn engagement and build genuine relationships.

Aug 19, 2025 • 25min
Elevating Sales Through Process and Coaching
In this episode, we talk with lifelong entrepreneur George Brontén, founder of Membrain, about his journey from struggling to build a sales team to creating a visual sales process that drives consistent results. George shares why he sees "making sales social" as a human-to-human, trust-based connection, not a shortcut. He also reveals how to get salespeople to embrace process and coaching, ultimately fixing a broken sales system and empowering sellers.

Aug 14, 2025 • 24min
Writing a Powerful LinkedIn About Summary for Sales Professionals
In this episode of Making Sales Social Live, Bob Woods and Stan Robinson Jr. reveal how to transform your LinkedIn About section from a bland resume into a compelling, customer-focused story. Learn how to speak to your prospects’ challenges, build trust, and spark conversations—without sounding salesy. Plus, get practical tips to structure your section and make every word count.

Aug 12, 2025 • 25min
Human First, Sales Second: Building Social Sales Teams
In this episode of Making Sales Social, we explore what it truly means to make sales human with Chief Revenue Officer Carla Wade. From hiring hungry, curious professionals to building repeatable, sustainable processes, we dive into the mindset and mechanics of high-performing sales teams. Discover how embracing AI with human intelligence can elevate outreach, and why breaking silos between sales and marketing is essential for driving revenue. Tune in for actionable insights on leadership, coaching, and creating authentic customer connections.

Aug 7, 2025 • 25min
Still Using Bant It Might Be Costing You the Sale!
Join Brynne Tillman, Stan Robinson Jr., and Bob Woods on the Making Sales Social podcast as they explore the shift from the traditional BANT framework to the more customer-focused CHIRP framework, which emphasizes challenges, history, impact, risk, and priority. Discover why this new approach fosters trust-based conversations and aligns better with buyer needs. The hosts discuss using AI to enhance sales relationships and share insights on how to naturally uncover key selling points. This episode is a must-listen for sales professionals aiming to build genuine connections and elevate their selling strategies. Subscribe for more insights!

Aug 7, 2025 • 22min
AI Roleplay Revolutionizes Sales Coaching and Team Success
Sriharsha Guduguntla, co-founder and CEO of Hyperbound, joins host Brynne Tillman on the Making Sales Social podcast. Guduguntla shares insights on revolutionizing sales coaching with AI roleplay, enhancing consistency, and scaling training for enterprise teams. Discover how AI-driven role plays can offer objective feedback and cut down ramp times, tackling challenges like bias and inconsistency in traditional coaching. With real-world success stories, Guduguntla highlights how Hyperbound facilitates pre-call planning and confidence-building, proving AI's transformative power in sales and marketing.