Making Sales Social Podcast

Join Brynne Tillman, Stan Robinson Jr., and Bob Woods on the Making Sales Social podcast as they explore the shift from the traditional BANT framework to the more customer-focused CHIRP framework, which emphasizes challenges, history, impact, risk, and priority. Discover why this new approach fosters trust-based conversations and aligns better with buyer needs. The hosts discuss using AI to enhance sales relationships and share insights on how to naturally uncover key selling points. This episode is a must-listen for sales professionals aiming to build genuine connections and elevate their selling strategies. Subscribe for more insights!

Sriharsha Guduguntla, co-founder and CEO of Hyperbound, joins host Brynne Tillman on the Making Sales Social podcast. Guduguntla shares insights on revolutionizing sales coaching with AI roleplay, enhancing consistency, and scaling training for enterprise teams. Discover how AI-driven role plays can offer objective feedback and cut down ramp times, tackling challenges like bias and inconsistency in traditional coaching. With real-world success stories, Guduguntla highlights how Hyperbound facilitates pre-call planning and confidence-building, proving AI's transformative power in sales and marketing.

In this episode of Making Sales Social, Brynne Tillman, Stan Robinson Jr., and Bob Woods unveil a practical 10-step strategy to help sales professionals become consistent content creators on LinkedIn—without spending more than 20 minutes a week. The trio tackles the barriers of time and authenticity, offering savvy tips to identify trending topics, capture powerful insights, and repurpose everyday client conversations into high-impact thought leadership. Plus, they discuss using AI prompts (and when to skip them) to refine your messaging and build trust-based conversations. If creating valuable content that converts sounds daunting, this episode will shift your mindset and your method.

In this episode of Making Sales Social, Brynne Tillman welcomes Greg Weinstein, founder and CEO of Aggie—an innovative AI tool built to help small businesses show up online without the stress of constant content creation. Drawing from his deep experience in digital media and roles at MTV, Comcast, and Univision, Greg explores what “human to human” marketing truly means in 2025, why average content just isn’t enough, and how smarter AI inputs can lead to more impactful social engagement. If you've ever felt overwhelmed by the “content beast,” this conversation might be the insight you’ve been craving.

In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dig into a vital topic for digital sellers: how to bridge the gap between LinkedIn and your owned email list. Learn why relying solely on LinkedIn is risky, how to turn profile visitors into email subscribers, and the strategies behind crafting high-value lead magnets that drive conversions. From banners and QR codes to the psychology of opt-ins, this episode is packed with actionable insights to grow your pipeline and protect your audience.

In this episode of Making Sales Social, Brynne Tillman welcomes Kevin Schmitz, a decade-long veteran of LinkedIn’s Sales Navigator team, to share insights on how the platform has evolved from a tech-focused prospecting tool to a powerhouse for B2B engagement across industries. Discover what “making sales social” truly means, why mapping social proximity is a game-changer for outreach, and how human connection online drives measurable business growth.

In this lively episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. explore the power of LinkedIn Events to fuel trust-based conversations, enhance visibility, and amplify networking opportunities. Whether you're going live or hosting in person, they walk through the practical steps of setup, tools you need (hello, StreamYard!), and how to market your event like a pro—even beyond LinkedIn.

In this episode of Making Sales Social, Brynne Tillman sits down with Julie Campbell—The Confidence Whisperer—to explore how performance principles like presence, clarity, and connection empower storytelling in business. Drawing from her rich experience as a performer and coach, Julie shares her “Talk and Be You” methodology and reveals how crafting memorable moments and knowing your audience builds trust, drives engagement, and transforms your pitch into a performance that sticks.

In this episode, the team dives into one of the most critical (and overlooked) elements of LinkedIn success: your existing connections. Learn how to turn dormant first-degree connections into meaningful conversations that drive business growth. From optimizing your profile to positioning it as a powerful resource—not just a résumé—you’ll hear actionable tips on how to spark curiosity, deliver value, and create authentic engagement that leads to opportunity.

In this episode, we explore how a former entertainer turned business strategist reshaped his creative hustle into a mission to save one million small businesses by 2050. From selling candy in school to crafting high-impact marketing strategies, our guest shares insights on building trust, leading with value, and turning content into real conversations. Discover why successful selling is less about pushing and more about purposeful strategy.