
Making Sales Social Podcast
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Latest episodes

Jun 4, 2025 • 32min
5 Ways to Use Video on Linkedin
In this episode, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into the power of LinkedIn video for sales professionals. With LinkedIn prioritizing video content, leveraging this tool effectively can build trust, foster connections, and spark conversations. The team explores five strategic ways to use video on LinkedIn, sharing expert tips on storytelling, mini tutorials, personal branding, and algorithm-friendly posting. If you’re looking to amplify your presence and engagement on LinkedIn, this episode is a must-listen!

Jun 4, 2025 • 23min
Selling to Farmers: The Psychology Behind Rural Sales
In this episode, host Brynne Tillman welcomes St John Craner, a seasoned expert in rural sales and marketing. As the Managing Director of Agrarian Rural Marketing, St John shares his insights into the psychology of sales and how businesses can effectively connect with farmers. From understanding the human side of selling to breaking sales barriers in agribusiness, this conversation dives deep into the strategies that drive success in rural markets. Whether you're in agriculture or another industry, these lessons apply universally.

Jun 2, 2025 • 23min
Permission Based Selling on Linkedin
In this episode, Brynne Tillman and Bob Woods dive into the power of permission-based messaging and how it outshines traditional cold outreach—especially on LinkedIn. From a real-world study comparing unsolicited links vs. permission-first outreach to practical scripting examples, they break down why slowing your sales process can actually speed up your outcomes. Plus, they explore how to apply permission-based strategies to client referrals and introductions. If you're ready to build stronger, more qualified sales conversations without being pushy, this one's for you.

Jun 2, 2025 • 35min
Leading Through Resistance: Building Adaptive Cultures in Sales
In this episode of Making Sales Social, host Brynne Tillman welcome Eric Kebschull, company culture strategist and co-founder of Well-Led Strategies. Eric dives into the leadership challenges faced by sales teams today—especially during times of change—and how fostering adaptive, collaborative cultures can lead to long-term success. From humanizing the sales process to navigating resistance and leveraging emotional intelligence, this conversation is packed with insights to help leaders build teams that thrive through transformation. Whether you're a sales leader, team builder, or culture champion, this episode offers actionable strategies for making change stick.

May 21, 2025 • 24min
Establishing a Productive Daily Routine on Linkedin
In this episode, Brynne Tillman joins Bob Woods to share her step-by-step daily LinkedIn routine designed to spark authentic conversations without being salesy. From checking notifications and managing connection requests to leveraging tools like GetMagical and using mobile video messages, Brynne walks through how to stay productive—and social—on LinkedIn. Plus, learn how to use your network to earn warm introductions and grow your business.

May 19, 2025 • 26min
Reputation, Recognition & Revenue: Winning Formula
In this episode, we sit down with Karen Hall, Founder and Managing Director of Ripple Marketing, to explore how strategic recognition and authentic social selling can transform your business. Karen shares why building a reputation—through awards, client relationships, and credibility—is key to attracting both clients and talent. Discover how to position your business for growth without the hard sell, and why embracing your wins (especially as a woman in business) isn’t bragging—it’s smart marketing.

May 15, 2025 • 25min
Establishing A Productive Daily Routine on LinkedIn
Join Brynne Tillman and Bob Woods as they discuss strategies for establishing a productive daily LinkedIn routine to enhance your social selling efforts. Brynne shares her daily practices, from managing notifications and profile views to crafting engaging messages and leveraging networking opportunities. Discover how to strategically engage with content and influencers while maintaining a balanced routine that supports ongoing sales activities. Download the accompanying ebook for more detailed insights—visit SocialSalesLink.com/day. Perfect for sales professionals looking to enhance their LinkedIn engagement.

May 15, 2025 • 40min
Secrets for Goal Setting and Networking
Debra Eckerling, an award-winning author and goal strategist, joins Stan Robinson on the Making Sales Social Podcast. Debra introduces her DEB Method, a simple yet effective approach to achieving personal and professional goals. Discussing her latest book, "52 Secrets for Goal Setting and Goal Getting," she shares insights from industry leaders across business, tech, and entertainment. The episode explores practical strategies for networking, setting realistic goals, and achieving them, all while highlighting the significance of social connections and adaptability in turbulent times. Discover tactics for momentum building and integrating professional and personal aspirations.

May 9, 2025 • 21min
5 Sales Navigator Tips to Transform Your Sales Funnel
Sales Navigator expert Stan Robinson Jr. explores five essential tools to enhance your sales funnel in this insightful episode. The podcast covers strategies like building targeted lists, leveraging alerts, and utilizing advanced search filters on Sales Navigator. Additionally, premium users will learn about Account IQ, Lead IQ, and the powerful Smart Links feature, providing deep insights and streamlined content sharing. Discover how these tools can transform your approach, offering actionable intelligence and opportunities in virtual and social selling. Don't miss these valuable insights from Social Sales Link.

May 7, 2025 • 25min
Aligning Business with True Purpose
Join host Brynne Tillman on the Making Sales Social podcast, featuring elite performance coach Alaina Schwartz. Discover how high achievers can double or triple their income while working fewer hours. Alaina discusses innovative strategies for aligning business actions with the true purpose of overcoming the hustle and grind mindset. Learn about clearing limiting beliefs at the subconscious level and harnessing intuition to drive business success without sacrificing life balance. Enjoy insights into achieving sustainable, high-level performance and purpose-driven entrepreneurship.