

Making Sales Social Podcast
Social Sales Link
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Episodes
Mentioned books

Jul 3, 2025 • 33min
7 Buyer-First Content Plays to Power Every Stage of the Sales Funnel
Explore the world of buyer-first sales funnels in this insightful episode featuring Bob Woods, Brynne Tillman, and Stan Robinson Jr. Discover strategies to shift your content approach, making it more aligned with the buyer's journey and needs. From sparking early curiosity to equipping buyers to champion your product internally, learn how guiding their decision-making without being salesy can boost conversions and foster long-term partnerships. Uncover the art of using case stories and overcoming objections proactively to enhance your sales process. Tune in for practical tips to streamline your sales and support buyer success.

Jul 3, 2025 • 25min
Integrity and Human Connection in Business
Brynne Tillman hosts Dr. David Gruder on the Making Sales Social podcast to explore the evolution of sales. Dr. Gruder, a societal well-being futurist, discusses the journey from manipulative selling practices to authentic, relationship-driven sales strategies. With references to historical figures like Edward Bernays, Dr. Gruder traces the shifts in consumer demand, from materialism to transcendent experiences. He also forecasts a fusion of human and AI-driven approaches in the sales industry. Tune in to gain insights into achieving transformative, integrity-filled business practices for sustainable success.

Jun 25, 2025 • 29min
Giving and Receiving Recommendations on LinkedIn
In this episode of Making Sales Social Live, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into one of LinkedIn’s most overlooked features—recommendations. Discover how giving and receiving thoughtful endorsements can build social proof, shorten the sales cycle, and boost credibility. From crafting compelling narratives to asking for recommendations without sounding pushy, this episode is packed with practical strategies to elevate your LinkedIn presence and close deals faster.

Jun 25, 2025 • 40min
From Transcript to Traffic: AI-Powered Marketing
In this episode of Making Sales Social, Brynne Tillman sits down with digital marketing powerhouse Matt Diamante, founder of Hey Tony!, to uncover how small businesses can turn everyday conversations into high-converting content. From using AI tools like ChatGPT to reverse-engineering top-ranking pages, Matt shares actionable strategies that drive real results—without breaking the bank. If you're ready to scale your brand and make your content work smarter, not harder, this one's for you.

Jun 19, 2025 • 22min
5 Powerful Sales Navigator Features for B2B Sales Success
In this episode of Making Sales Social, host Stan Robinson Jr. takes the reins to explore five powerful Sales Navigator features that can supercharge your B2B outreach. From targeted search filters and intent signals to customizable alerts and curated lists, discover how this premium LinkedIn tool helps sales pros stay laser-focused, uncover new opportunities, and start better conversations. Whether you're a Sales Nav novice or a seasoned user, this episode delivers actionable insights you won't want to miss.

Jun 17, 2025 • 33min
Prove It: Personal Branding That Builds Trust on LinkedIn
In this episode of Making Sales Social, Brynne Tillman welcomes back the ever-insightful Kevin D. Turner, Managing Director of TNT Brand Strategist and a LinkedIn power-user known for amplifying new features and elevating professional profiles. Kevin shares his top strategies for standing out on LinkedIn—without the brag—focusing on authenticity, credibility, and the metrics that matter. From crafting magnetic headlines to building a brand that speaks louder than words, this conversation is packed with real-world advice for making your profile prove it.

Jun 11, 2025 • 14min
7 Places to Help Inspire Your LinkedIn Content
In this special Memorial Day edition of Making Sales Social Live, host Brynne Tillman walks us through seven powerful ways to spark LinkedIn content ideas. From capturing your own genius and handling objections to leveraging influencer content and client success stories, this episode is packed with strategies to keep your LinkedIn presence fresh and impactful. Learn how to curate industry trends, engage your audience with polls, and record meaningful moments in your professional life. Get ready to elevate your LinkedIn game with practical tips and AI-powered strategies.

Jun 11, 2025 • 38min
Embrace AI or Risk Falling Behind in Your Career
Join Steve Cunningham of the Simple AI Income Institute and host Bob Woods on the Making Sales Social podcast as they delve into leveraging AI to transform productivity, performance, and profit. Discover how AI is revolutionizing roles, with insights on becoming an AI performance engineer and overcoming common misconceptions about AI in business. Understand the impact of AI on sales and marketing, and how it fosters authentic human interactions. Explore actionable strategies to enhance profitability and productivity in the AI-powered economy. Streamlined and direct, this episode showcases AI's transformative potential.

Jun 4, 2025 • 32min
5 Ways to Use Video on Linkedin
In this episode, hosts Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into the power of LinkedIn video for sales professionals. With LinkedIn prioritizing video content, leveraging this tool effectively can build trust, foster connections, and spark conversations. The team explores five strategic ways to use video on LinkedIn, sharing expert tips on storytelling, mini tutorials, personal branding, and algorithm-friendly posting. If you’re looking to amplify your presence and engagement on LinkedIn, this episode is a must-listen!

Jun 4, 2025 • 23min
Selling to Farmers: The Psychology Behind Rural Sales
In this episode, host Brynne Tillman welcomes St John Craner, a seasoned expert in rural sales and marketing. As the Managing Director of Agrarian Rural Marketing, St John shares his insights into the psychology of sales and how businesses can effectively connect with farmers. From understanding the human side of selling to breaking sales barriers in agribusiness, this conversation dives deep into the strategies that drive success in rural markets. Whether you're in agriculture or another industry, these lessons apply universally.