Making Sales Social Podcast

In this episode of Making Sales Social, host Brynne Tillman sits down with Coleen Stubbs, founder of Simplified CEO Systems, to explore how midlife entrepreneurs can transform chaos into clarity through streamlined systems and smart automation. With over 35 years of experience building and selling successful businesses, Coleen shares her journey from burnout to balance—and how she now helps others do the same. Discover how simplifying your tech stack, implementing customized workflows, and embracing strategic delegation can free you to be the face of your business instead of being buried in the backend. Whether you’re struggling to manage your CRM, tired of busywork, or ready to scale with ease, Coleen’s insights will help you reclaim time, confidence, and control—so you can grow your business without burning out.

In this episode of the Making Sales Social Podcast, host Bob Woods sits down with Natasha Todorovic-Cowan, CEO of Spiral Dynamics and author of Making Change Work, to explore the hidden forces that drive human behavior and connection in sales. Natasha reveals why the key to success in today’s “connection economy” isn’t about scripts or closing tactics—it’s about understanding the deep motivations that influence how people relate, decide, and grow. Together, they unpack what truly inspires buyers, how leaders can align culture with human dynamics, and why authentic relationships create stronger business outcomes than transactional selling ever could. From decoding motivation in teams to understanding the evolving role of AI in connection-building, this episode offers a masterclass in the psychology of sales, leadership, and change.

Sales leaders must model the behavior they want to see. If you’re not active on LinkedIn by sharing content, engaging with others, building your network, your team won’t be either. Your activity sets the tone for what’s expected and what’s possible.

In this episode of Making Sales Social, host Brynne Tillman sits down with business coach and speaker Chris Rudolph, who’s on a mission to help digital agency founders accelerate growth without the burnout. From his base in Kona, Hawaii, Chris has guided countless entrepreneurs to simplify their offers, eliminate hustle, and focus on what truly drives results. Together, Brynne and Chris unpack what makes an offer irresistible, why clarity beats complexity, and how “quick win” strategies can transform skeptical prospects into loyal clients. Chris also shares the one daily habit that can help any business owner move the needle—no hacks or hustle required. If you’re a digital agency owner, a sales professional, or simply someone who wants to scale smarter, not harder, this conversation is packed with practical insights you can put into action right away.

In this engaging episode of Making Sales Social, Brynne Tillman sits down with her brother, Mark Gordon, a serial entrepreneur and founder of Integrated Go-To-Market Solutions to discuss what it truly takes to build a scalable, sustainable business. Known as “The Rebel CRO,” Mark shares his no-nonsense insights on leadership, alignment, and creating predictable revenue engines that actually work. From transforming a struggling mortgage company into one of the fastest-growing firms in the country, to helping founders move past the “lead gen problem” mindset, Mark reveals how true growth comes from leadership, clarity, and message alignment not just more leads. You’ll also hear how to build a culture that thrives on purpose, how to avoid common scaling traps, and why founders must become sales and marketing leaders if they want lasting success.

LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.

In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Milton Corsey to explore how new and emerging leaders can turn potential into performance. Milton shares powerful insights on the mindset shift from individual contributor to team leader, reminding us that your product is your team. He breaks down his empowerment framework, discusses how emotional intelligence and vulnerability shape effective leadership, and reveals practical steps for building trust, fostering growth, and reframing rejection.

In this episode of Making Sales Social, Brynne Tillman welcomes her first-ever mentor, David Newman, CSP, keynote speaker, and host of The Selling Show. David introduces his groundbreaking framework of Market Eminence, the next evolution beyond thought leadership and personal branding. Discover how to rise above the noise, attract your ideal clients, and become the go-to authority in your industry. David breaks down his three pillars of eminence: visibility, respect, and brand preference, and explains why being “vanilla” keeps you invisible while being “licorice” makes you unforgettable.

You'll learn different ways to engage your prospects to start a conversation with them. Beyond the basics of engaging through your posts, you'll discover advanced techniques like engaging with others' content and the commenters on their post. Find out how this simple action can amplify your reach and influence algorithms. See how your engagement can lead to exciting new possibilities, enhancing the impact of your content.

In this episode of Making Sales Social, host Brynne Tillman welcomes Brad Pearse, founder of Simplified Sales, whose award-winning career in B2B sales and business development spans over two decades. Brad shares how a single mentoring experience early in his career completely transformed his approach to sales, from frustration and failure to focus and success. He reveals why clarity, structure, and strategy are the cornerstones of effective prospecting and how his concept of “Prospecting with Precision” helps teams move away from random outreach toward intentional relationship-building. Discover practical ways to align your sales efforts, use LinkedIn and Sales Navigator effectively, and balance data-driven strategy with authentic human connection.