
Making Sales Social Podcast
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Latest episodes

May 1, 2025 • 33min
AI Prompt Writing Levels The Playing Field
Explore how AI-powered prompt writing is revolutionizing business efficiency with hosts Brynne Tillman and Stan Robinson, Jr. in this episode of Making Sales Social. Discover strategies for cost reduction, time efficiency, enhancing creativity, and accessing expertise through AI. Learn about the Crispy Prompt framework, tailored solutions, and creating role-specific avatars to streamline processes and engage effectively with clients. Don't miss insights on leveraging AI as a powerful tool while maintaining security and fostering creativity in the sales landscape. Plus, celebrate their book, "Prompt Writing Made Easy," a number one new release on Amazon.

Apr 29, 2025 • 25min
Personalization at Scale: Turning AI into Advisory Intelligence
In this episode, we sit down with Amy Franko to explore how modern sellers can balance personalization with efficiency in today's tech-heavy sales world. From redefining what "making sales social" means to building long-term relationships, Amy shares actionable insights on using AI (Artificial and Advisory Intelligence), spotting patterns, slowing down outreach to speed up results, and creating compelling solutions that truly resonate with buyers. If you're ready to ditch the spray-and-pray approach and get intentional about your sales strategy, this one's for you.

Apr 23, 2025 • 30min
5 AI Prompts for LinkedIn Engagement
Get ready to supercharge your LinkedIn game with this episode of Making Sales Social Live! Brynne Tillman, Bob Woods, and Stan Robinson Jr. dive into five practical ChatGPT prompts written in their signature CRISPY format—designed to help you engage authentically on LinkedIn. From crafting powerful comments to writing blog posts and curating content that converts, this episode is packed with actionable tips. Plus, get the inside scoop on their brand-new book Prompt Writing Made Easy! Whether you're a social selling pro or just getting started with AI, this one's a must-listen.

Apr 22, 2025 • 31min
Trust First, Sell Later: New Rules of Social Selling
In this episode, Brandon Lee, founder of Fist Bump and seasoned entrepreneur, shares how modern buyers have changed—and why your sales approach should too. Discover why traditional outreach is failing, how to lead with value through content, and how to build trust before asking for a meeting. From lessons learned through failure to insights on authentic LinkedIn engagement, Brandon breaks down what it really means to make sales social in today’s world.

Apr 16, 2025 • 32min
Leveraging LinkedIn for Sales Conversations
In this episode, we explore how podcasting can be a powerful sales prospecting tool. Discover how having your prospects as podcast guests creates authentic conversations, builds relationships, and opens doors without the awkwardness of a cold pitch. Whether you're in B2B sales or social selling, learn why your next best lead might be just a mic away.

Apr 15, 2025 • 27min
From Paid Search to AI: The Evolution of Digital Marketing
In this episode of Making Sales Social, we sit down with Andrew from Foxy Digital to unpack the evolution of digital marketing—from the early days of paid search to today’s AI-driven strategies. We dive into what’s working now, what’s not, and how brands can thrive in a world where attention is currency. Whether you’re a marketer, founder, or just obsessed with growth, this convo is packed with gold on social selling, content strategy, and what it really takes to stand out in 2025.

Apr 10, 2025 • 29min
8 Mistakes Sales Pros are Making on LinkedIn
In this episode, Bob Woods and co-host Stan Robinson Jr. shine a spotlight on the most common (and costly) LinkedIn mistakes sales pros make—and how to flip them into smart, social selling moves. From self-centered profiles to pitch-slapping and random acts of social, they break down the top eight blunders and share actionable strategies to build real relationships and drive better results on LinkedIn.

Apr 8, 2025 • 25min
Building Elite Sales Teams: Lessons from 1,200+ Hires
What separates a good sales hire from a great one? In this episode, veteran sales recruiter Rich Rosen joins us to unpack the common hiring mistakes startups make—and how to fix them. From building culture to spotting real closers, Rich shares lessons from over 1,200 sales hires, revealing what truly drives retention, performance, and long-term team success. If you're scaling a sales org, this one’s a masterclass.

Apr 3, 2025 • 26min
How to Prospect Your Industry Influencers' Followers
In this episode of Making Sales Social, we dive into the power of industry influencers in prospecting and engagement. Bob Woods, Brynne Tillman, and Stan Robinson Jr. break down how to identify and connect with the right influencers, engage meaningfully with their audience, and turn followers into loyal clients. Learn actionable strategies for finding key influencers, leveraging platforms like LinkedIn and Listen Notes, and using engagement techniques to build valuable connections. If you're ready to take your social selling game to the next level, this episode is a must-listen!

Apr 1, 2025 • 36min
Using Humor and Personality to Transform Sales Strategies
Join Bob Woods and guest Will Aitken on the Making Sales Social podcast as they explore the intersection of humor and sales strategy. Will, a notable sales trainer and content creator, shares insights on balancing entertainment with value in content creation and emphasizes the importance of addressing customer problems over product pitching. They discuss the influence of AI on sales and how professionals can safeguard their roles by focusing on human elements that AI can't replicate. Gain practical insights into building trust, enhancing personal branding, and harnessing referrals for successful social selling.