Making Sales Social Podcast

In today's business world, keeping customers happy is crucial. But it's not just about making the sale—it's about keeping them coming back. LinkedIn isn't just for finding new leads; it's a goldmine for building lasting relationships after the deal is done. In this guide, we'll walk through seven simple strategies to drive customer loyalty and repeat business to fuel continuous sales growth. Let's dive in.

In this episode of Making Sales Social, we explore how entrepreneurs can use storytelling as a powerful marketing tool. Guest Leslie Capps, known as The Strategic Story Preneur, shares how to uncover your unique story, align it with your brand, and simplify marketing strategies to attract the right audience. Learn how authentic storytelling can build trust, spark connections, and turn your message into meaningful results.

In this episode of Making Sales Social, Bob Woods, Brynne Tillman, and Stan Robinson Jr. dive into why traditional sales prospecting often falls flat and how to flip the script with LinkedIn Insight Exchanges. Instead of cold pitches and generic outreach, discover how to spark authentic, peer-to-peer conversations that build trust and lead to meaningful business relationships. Learn how to slow down your outreach to speed up your outcomes, engage with prospects around what they care about, and earn the right to go deeper. This is the new networking: smarter, more intentional, and built for today’s savvy buyer.

Bob Woods engages with Chris Colt, renowned as the "Challenge Champion", in this insightful episode. Chris articulates his transition from the corporate world to entrepreneurship, emphasizing the endurance and resilience essential in business. He explores his own experiences, highlighting a decisive moment of resistance to corporate pressure and the application of lessons from endurance cycling to business practices. Chris addresses the importance of community, the value of posing critical questions, and the development of a client acquisition system. Obtain a deeper understanding of persistence, business strategies, and redefining success through authentic storytelling.

Join Bob Woods and Brynne Tillman as they delve into the art of building trust on LinkedIn to enhance social selling. This episode of Making Sales Social explores the powerful 10-to-1 engagement-to-posting rule, demonstrating why thoughtful commenting often outperforms regular posting. Discover how engaging with content from industry influencers and resharing adds value, positions you as a thought leader, and fosters authentic conversations. Gain practical tips and AI-driven strategies from real-world examples, and boost your LinkedIn presence by mastering the science behind successful engagement.

Join host Brynne Tillman as she delves into the power of storytelling with award-winning sales leader Shannon Plumb. Shannon shares her insights on crafting narratives that resonate with clients and drive revenue, emphasizing the importance of authenticity and connection in sales. Discover how connecting with your "why" can transform your sales approach and learn strategies for aligning personal stories with business objectives. Whether you're a seasoned professional or new to the field, gain valuable tips for creating compelling, authentic narratives that engage and convert.

Join Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they delve into the nuances of making meaningful, non-salesy connections on LinkedIn. The panel explores strategies to identify valuable prospects within your network, the importance of engaging with thoughtful comments, and the power of personalized outreach through video and voice messages. They also discuss leveraging LinkedIn features like polls, events, and newsletters to start conversations that resonate. This episode is packed with actionable insights to enhance your LinkedIn engagement and build genuine relationships.

In this episode, we talk with lifelong entrepreneur George Brontén, founder of Membrain, about his journey from struggling to build a sales team to creating a visual sales process that drives consistent results. George shares why he sees "making sales social" as a human-to-human, trust-based connection, not a shortcut. He also reveals how to get salespeople to embrace process and coaching, ultimately fixing a broken sales system and empowering sellers.

In this episode of Making Sales Social Live, Bob Woods and Stan Robinson Jr. reveal how to transform your LinkedIn About section from a bland resume into a compelling, customer-focused story. Learn how to speak to your prospects’ challenges, build trust, and spark conversations—without sounding salesy. Plus, get practical tips to structure your section and make every word count.

In this episode of Making Sales Social, we explore what it truly means to make sales human with Chief Revenue Officer Carla Wade. From hiring hungry, curious professionals to building repeatable, sustainable processes, we dive into the mindset and mechanics of high-performing sales teams. Discover how embracing AI with human intelligence can elevate outreach, and why breaking silos between sales and marketing is essential for driving revenue. Tune in for actionable insights on leadership, coaching, and creating authentic customer connections.