Making Sales Social Podcast

In this episode of Making Sales Social, we explore the power of LinkedIn's networking tools to unlock hidden connections. Join our hosts as they discuss strategies for using filters and Sales Navigator to identify second-degree connections, build your ideal client profile, and secure warm introductions. Learn how to leverage your network to access key prospects and transform your sales approach—because knowing who knows your prospects is the first step to turning connections into conversions.

In this episode of Making Sales Social, we dive into the delicate balance between leveraging AI tools for sales efficiency and maintaining genuine human connections. We discuss the importance of blending automation with authentic engagement to build trust and relationships. Tune in to learn how to harness AI without losing the personal touch that drives sales success.

Struggling to keep up with content creation? In this episode of Making Sales Social, we reveal how to become a prolific content producer—without writing! Learn how to repurpose a single video into multiple posts, leverage AI for smarter content creation, and use simple strategies like quotes, polls, and recaps to maximize your reach. Tune in to discover how to create more content with less effort and turn your social selling strategy into a powerhouse!

In Episode 365 of the Making Sales Social Podcast, Bob Woods sits down with SEO expert and podcasting pioneer Favour Obasi, host of the globally acclaimed We Don’t Play podcast. Favour shares his journey of leveraging SEO, digital marketing, and creative strategies to connect with audiences in 119 countries. Discover how he blends music, content development, and storytelling to build impactful communities and scale digital presence. Whether you're curious about SEO, global outreach, or podcast growth strategies, this episode is packed with actionable insights to inspire your business journey.

Bob Woods and Stan Robinson Jr. delve into utilizing LinkedIn's providing services section to enhance your social selling strategy. Discover the dual role it plays, from showcasing your expertise to facilitating requests for proposals. Learn how to effectively communicate your services, leverage reviews for social proof, and expand your outreach with open profile settings. Gain insights into tailoring your LinkedIn presence to attract new business and foster authentic connections. Uncover actionable strategies to elevate your profile's impact and drive sales success.

Join Andrew Barbuto, a digital media sales leader and author of "Top Sales Producer", as he shares invaluable LinkedIn strategies for sales professionals. Learn how to conduct thorough prospect research and enhance your social selling techniques on this powerful platform. Discover the secrets behind customer-centric sales strategies that drove $250 million in revenue. Andrew also discusses effective outreach methods, using tools like Sales Navigator, to transform cold prospects into warm leads. Dive into actionable insights to supercharge your sales success!

Join Ana Juneja, a distinguished IP attorney, and Stan Robinson as they explore the intersection of intellectual property law and social selling. Discover crucial strategies for businesses to protect their online content, avoid legal pitfalls, and build a robust personal brand. Ana shares insights on the differences between copyright, trademark, and patent laws while emphasizing the importance of originality and clear contracts. Whether you're a sales leader or entrepreneur, this episode offers valuable guidance on safeguarding your creations and leveraging social media, with Ana's unique dual perspective as both a lawyer and business owner.

Join hosts Brynne Tillman, Stan Robinson as they delve into the art of optimizing your LinkedIn profile for 2025. Learn the importance of transforming your LinkedIn page from a resume to a resource, updated tactics for using banners and headlines to improve search engine optimization, and how to convert the profile into a personal landing page attracting ideal clients. Uncover tips for enhancing various LinkedIn sections like the featured, experience, skills, and recommendations to boost visibility and engagement. This episode equips listeners with actionable insights for leveraging LinkedIn.

Join hosts Brynne Tillman and engage with Ron Gupta, Chief Revenue Officer at Evolution IQ, exploring the dynamic intersection of sales and technology. Discover how Ron transitioned from civil engineering to leading revenue growth and his insights on effective sales recruitment. Delve into the impact of AI on sales strategies, the evolving tech landscape, and the future of revenue generation. Ron shares lessons learned in sales leadership, emphasizing the importance of mentorship and relationship-building. Tune in for a deep dive into innovative sales strategies and technology's role in shaping the industry.

Join Stan Robinson as he delves into the world of sales and procurement with expert Mike Lander, CEO of Piscari Limited. Uncover the intricacies of how procurement teams impact B2B sales strategies and learn essential tips for navigating RFPs and building strong buyer relationships. Mike shares his insights on leveraging platforms like LinkedIn for stakeholder engagement and emphasizes the importance of risk management in sales negotiations. This episode offers valuable guidance for sales professionals looking to enhance their approach to complex commercial deals.