
Making Sales Social Podcast
Welcome to the Making Sales Social Podcast, where we bring you insights from the leading voices in sales and marketing. Join hosts Brynne Tillman, Bob Woods, and Stan Robinson and their Guests as they explore essential tips and strategies that empower revenue-driven professionals to leverage LinkedIn, Sales Navigator, and AI prompt writing. Discover how to transform your outreach, master social selling, and engage with prospects authentically for impactful results.
Latest episodes

Jan 6, 2025 • 46min
LinkedIn's Potential: From Profiles to Audio Rooms
Join Bob Woods and Kevin D. Turner on the Making Sales Social podcast as they explore strategies for enhancing LinkedIn profiles, effectively using social selling, and navigating LinkedIn's evolving features. Kevin D. Turner shares insights on personal branding versus "personal blending" and explains recent LinkedIn updates, including changes to audio rooms and native video capabilities. With a focus on building relationships and engaging audiences, this episode provides valuable guidance for professionals looking to optimize their LinkedIn presence and leverage the platform's tools for business success.

Jan 6, 2025 • 21min
Transforming Sales Leadership with Servant Leadership Principles
Join Stan Robinson, Jr. as he delves into sales leadership with Paul Morton, CEO of Practical Leadership Academy. Discover how effective sales management is rooted in servant leadership and the importance of putting people first to naturally drive sales. Paul discusses the challenges managers face in shifting their mindset from transactional to relationship-focused strategies and shares insights into leading with love and accountability. Explore the evolving role of human connection in sales amidst technological advancements and learn practical techniques for enhancing team performance. Tune in for valuable leadership lessons tailored for modern sales environments.

Dec 24, 2024 • 26min
12 Days of LinkedIn
Join Brynne Tillman, Bob Woods, and Stan Robinson Jr. on the Making Sales Social podcast as they explore the "12 Days of LinkedIn." This episode focuses on actionable strategies to enhance your LinkedIn presence. Learn how to craft engaging headlines, compelling about sections, and leverage social proximity for networking. The hosts share insights on the importance of sharing valuable content, giving and receiving recommendations and referrals, and engaging authentically with your network to spark meaningful sales conversations. Tune in to discover how to start more conversations without being overly salesy.

Dec 17, 2024 • 19min
TikTok's Potential for Business Success
Courtney Johns on, a social media expert, joins Brynne Tillman and Bob Woods on the Making Sales Social podcast to explore effective social selling strategies on TikTok. Courtney emphasizes the importance of creating value-driven, human-centered content, especially for business platforms. She shares insights on crafting engaging TikTok videos that offer step-by-step guides and storytelling to build thought leadership and attract potential customers. Discover how to optimize your personal brand over company pages and effectively convert viewers into clients with expert commentary and strategic content creation.

Dec 17, 2024 • 13min
3 Easy Steps to Get Your Prospect's Radar
Bob Woods and Stan Robinson Jr. explore strategies for capturing prospects' attention on LinkedIn without being salesy. They outline three steps: viewing profiles strategically, following versus connecting and engaging thoughtfully with substantive comments. Emphasizing relationship-building, they warn against the pitfalls of insincere interactions and AI-generated comments, advocating for genuine connection. The episode encourages listeners to focus on adding value and staying memorable, tapping into LinkedIn's capabilities for fostering meaningful professional relationships. Join the conversation to master the art of subtle yet impactful LinkedIn engagement.

Dec 10, 2024 • 29min
From Cold Calling to Client Conversion
Jennifer Frye, a sales and marketing expert, joins host Brynne Tillman to discuss effective strategies for building and maintaining a robust sales pipeline. They tackle the integration of sales and marketing, emphasize the importance of targeting the ideal client profile, and explore the power of cold calling in an authentic manner. Jennifer introduces her unique approach to lead generation that avoids conventional scripts and focuses on genuine connections. The conversation delves into actionable steps for prospecting, crafting compelling messaging, and ensuring consistent follow-up to maximize sales success.

Dec 5, 2024 • 23min
AI for Sales Success: Launching askSSL.ai
Brynne Tillman and Stan Robinson Jr. discuss the launch of askSSL.ai on the Making Sales Social podcast, emphasizing the importance of integrating training, tools, and coaching for effective sales and prospecting. They explore challenges like retaining a personal voice in AI-generated content and managing diverse ICPs. The episode introduces the functionality of Ask SSL AI, a platform designed to customize AI responses to match company voices, organize chats, and convert content into meaningful sales conversations. The episode underscores the transformative potential of combining AI with LinkedIn for enhanced sales strategies.

Dec 3, 2024 • 18min
Mastering Human Connection to Close Sales Efficiently
Mark Gambale, CEO of Close With One, joins Brynne Tillman on the Making Sales Social podcast to explore innovative sales frameworks that transform teams. Mark, who has collaborated with top companies like Amazon and Apple, shares insights into closing complex sales efficiently, emphasizing a human-centric approach that saves time and enhances connection. Discover how understanding client aspirations and building genuine rapport can lead to successful outcomes. Learn strategies to avoid common sales pitfalls and enhance your closing techniques in big-ticket B2B sales.

Nov 28, 2024 • 19min
Thanksgiving Isn’t About What You Ate: It’s About The LinkedIn Eight
Dive into the Making Sales Social podcast with Bob Woods, Brynne Tillman, and Stan Robinson Jr. as they explore eight powerful ways to express gratitude through LinkedIn. Perfect for nurturing professional relationships, these tips range from endorsing skills and facilitating introductions to engaging with content and sharing insightful posts. Discover the value of personalized video messages, insightful interviews, and more as the hosts share their expertise. Elevate your networking strategy and show appreciation effectively in the professional landscape.

Nov 28, 2024 • 31min
Transform Sales Through Authentic Connections
Brynne Tillman welcomes Karen Colonna on the "Making Sales Social" podcast to explore the power of resilience in sales and personal growth. With a blend of humor, vulnerability, and practical advice, Karen shares her personal journey and insights on transforming adversity into professional success. Discover how vulnerability, connection, and authenticity can foster trust and enhance relationships in business. Delve into the challenges and triumphs that shaped Karen's career, as she highlights the importance of resilience and human connection in navigating setbacks and driving success.
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