In this episode of Making Sales Social, Brynne Tillman welcomes Kevin Schmitz, a decade-long veteran of LinkedIn’s Sales Navigator team, to share insights on how the platform has evolved from a tech-focused prospecting tool to a powerhouse for B2B engagement across industries. Discover what “making sales social” truly means, why mapping social proximity is a game-changer for outreach, and how human connection online drives measurable business growth.