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Patrick Boucousis - Needs Are Why We Buy, Value Is What We Buy
Jul 12, 2022
25:27
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David Maister -
https://davidmaister.com/
The Trusted Advisor -
https://trustedadvisor.com/books/the-trusted-advisor
Daniel Kahneman
https://www.ubs.com/microsites/nobel-perspectives/en/laureates/daniel-kahneman.html
https://scholar.princeton.edu/kahneman
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