Confessions of a B2B Entrepreneur

Matt on LinkedInMatt's newsletterMatt's LinkedIn writing courseGet your tickets for SaaStock USA with a 20% discount hereCheck out our awesome sponsor SaaStock USACheck out our awesome sponsor HockeyStackConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Follow Mary on LinkedInCheck out Map My CustomerGet your tickets for SaaStock Dublin with a 20% discount hereCheck out our awesome sponsor SaaStock DublinCheck out our awesome sponsor HockeyStackConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Follow Jason on LinkedInCheck out B2B BetterGet your tickets for SaaStock Dublin with a 20% discount hereCheck out our awesome sponsor SaaStock DublinCheck out our awesome sponsor HockeyStackConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

What did we learn?Are you obsessed with your industry? If not, find one where you are…Spend months, if not years building something people like before broadcasting your SaaS to the world.Your first growth channel should suit the interest and skillset of the founders…How can you leverage the expertise and audience of industry influencers to grow your SaaS?When you start: focus. And then use those profits to expand your wallet share…How is your local language competition? Could you beat them if you translated?When building a sales team it may be best to have them first focus on expansion revenue.Instead of going out to raise cash, why not wait until your numbers are good enough that the VC’s want to come and work for you…It’s going to take time, but what are you doing today that is informing and reminding your market that you exist?Check out the full SaaS Marketer Growth Study hereGet your tickets for SaaStock Dublin with a 20% discount hereCheck out our awesome sponsor SaaStock DublinCheck out our awesome sponsor HockeyStackConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Follow Alex on LinkedInFollow Alex on TwitterCheck out The Manager's Handbook Check out The Great CEO Within: The Tactical Guide to Company BuildingCheck out ReflectCheck out ClearbitCheck out our awesome sponsor HockeyStackCheck out our awesome sponsor SaaStockConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Follow Mark on LinkedInFollow Gellan on LinkedInCheck out Yellow O Check out Speak on PodcastCheck out our awesome sponsor HockeyStackCheck out our awesome sponsor SaaStockConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

In this episode of Confessions of a B2B Marketer, Tom reveals his insights on B2B podcasting and the key factors that contribute to a podcast's success. The discussion revolves around the meaning of success in podcasting and how it goes beyond monetary return on investment. Tom sheds light on various aspects such as guest selection, budgeting, consistency, gaining listenership, production, editing, logistics, and automation that are crucial for running a successful B2B podcast.B2B podcast success hinges on strategic positioning, guest selection, and consistency, with ROI as the primary metric and enjoyment as a secondary measure.Successful B2B podcasting requires a niche focus, strategic guest selection, and consistent content production. While ROI is the primary success metric, learning and enjoyment are valuable secondary benefits. A minimal budget can suffice, but the host's time is often the most significant investment. Content should address audience pain points, identified through surveys. Promotion strategies include leveraging existing networks, collaborating with guests, and utilizing platforms like LinkedIn. To maximize ROI, incorporate calls-to-action and track listener sources. Ensure good audio quality, prepare thoroughly for each episode, and maintain a regular publishing schedule. With persistence and strategic execution, a B2B podcast can become a valuable asset for brand building and lead generation.Episode Resources:Listen to If You Market Podcast Check out FameCheck out bCastCheck out AbneyCheck out our awesome sponsor HockeyStackConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

What did we learn?Where is your market heading over the next 5-10 years and can you start skating there now?Go manual for the first 100 customers…What is your slippery slope from discovery to value creation to value capture?Who would your ideal SaaS partners be and how can you incentivise them to promote you?Maybe consider scrapping your next CS hire and build out a rota for your team to action support.What content bridges the gap between someone searching and someone using your SaaS… and do you have to be the one to create it?How can you insert native CTA’s into your blog posts?Which big players in your niche can you convince to promote each-other? (and you of course!)What can your SaaS offer talent that other competitors can not?Check out the full SaaS Marketer Growth Study hereCheck out our awesome sponsor HockeyStackConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9

Raul Kaevand, a leader in cold emailing solutions at Instantly, dives into the world of B2B outreach. He shares his journey from a lead generation agency to a SaaS model, discussing pivotal challenges and best practices. Raul emphasizes the importance of delivering value and overcoming misconceptions about cold emailing. Listeners learn effective strategies for optimizing outreach, the art of personalization, and mastering follow-ups to convert leads. He provides insights into utilizing tools and testing methodologies to enhance email campaigns.

Check out FameCheck out bCastCheck out AbneyCheck out our awesome sponsor HockeyStackConfessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.soCheck out our five most downloaded episodes:How To Start A Movement with David Heinemeier Hansson of 37signalsChris Walker Rants On Dark Social, Creating Demand & Company BuildingCEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares AllOLD WAY/NEW WAY with Adam Robinson of Retention.comNathan Latka Shares His “King-Maker Strategy"Hit me up on Twitter or LinkedIn with any questions or feedback, I reply to them all. Guest submissions here: fame.so/cbe-guestThis episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.Go for high deliverability, growth-focused features, and industry best analytics.Get 20% off for all plans with our promo code B2BENTREPRENEUR.👉 https://l.rw.rw/b2b_entrepreneur_9