What did we learn?
- For a kick start on how to build remarkable products that drive word of mouth, go read these two books: Contagious: Why Things Catch On by Jonah Berger and All Marketers Are Liars by Seth Godin.
- What are you or your marketing team doing that is not talking to customers or creating and promoting insanely good content? Do you really need to do it?
- Do something different at your next conference and when it gets traction… fuel the fire with paid spend.
- If you are going to commit to create an organic audience on a channel, put in the years of hard work.
- What do you do really well? And what don’t you do so well that you can completely ignore.
- What is your customer acquisition funnel and how can paid social fuel this fire?
- Is there a way that you can create content that your prospects and customers LOVE… that still sells your product?
- Where can you add friction to your sign up process to increase the amount of resources you invest in those customers that are willing to pay?
- What can you put on your SEO optimized pages to SHOW Google that people like you?
- Can you create and giveaway information that helps prospects achieve a desired end result whilst advertising your product or service?
- Consider making customer support a mandatory part of your onboarding process.
- What is the big trend you can jump on to propel your word of mouth?
- If you are an employee – build your personal brand. If you are not an employee – allow your employees to build a personal brand
- Is there any way you can show that value of your SaaS without requesting any investment from your prospects?
- How can you continuously obtain feedback on how your product is being received by the market?
- How focused is the content on your blog/YouTube channel… and should you split our different types to focus growth?
- List all the actions that customers can take within your SaaS that seem “simple” to you and test including “how it works” buttons to potentially increase usage.
- Podcast interviews may not result in a direct uptick in revenue, but the time investment Vs brand benefit is favorable
- Understand your prospect journey from awareness to consideration to purchase and place strategic CTA’s to minimize interruption to the flow whilst maximizing conversions.
- 9 Unconventional SaaS Marketing Strategies with Tim Soulo
- Semrush
- 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR
- Tim Soulo 🇺🇦 on Twitter
- Check out our awesome sponsor Fame, they start and grow the worlds most profitable B2B podcasts.
Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so
Check out our five most downloaded episodes:
Check out our five most downloaded episodes:
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- Nathan Latka Shares His “King-Maker Strategy"
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This episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.
Guest submissions here: fame.so/cbe-guest
This episode is sponsored by Mailtrap - an Email Delivery Platform designed for product companies that send at scale.
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