Barbell Shrugged

Turns out you can have it all – if you’re intentional and mindful about what that means to you! Speaker, consultant, coach, and all-around superwoman Kristin Rowell chats with Ashleigh about her trajectory from lawyer to marathon runner to professional bodybuilder – and succeeding at all of them simultaneously –and how her unique mix of Type A personality and meditative mindset enabled her to find joy and health within a very busy lifestyle. They talk about the myth that you can’t train for endurance and strength at the same time; the myth that you can’t compete in bodybuilding and have a healthy mindset; and of course, the myth that only dudes like meathead things! This is a great discussion about the power, happiness, and self-discovery that can come from being truly intentional with your plans: creating and achieving goals that you set for your own intrinsic reasons, not for external validation.    Kristin helps lawyers, doctors, dentists, CEOs and other professionals maximize their time and energy.  During her many years as a trial lawyer, Kristin ran 24 marathons and became a natural professional bodybuilder in the Figure division.  She ran her fastest (and fasted!) marathon (and earned her pro card in bodybuilding after breaking her right leg in 10 places and recovering from that injury in record time.  Kristin founded Energetically Efficient to help professionals take control of their health and fitness so that they can achieve even greater levels of professional success and satisfaction.  Kristin speaks around the country on the topics of motivation, mindset, nutrition, fitness and lifestyle.      Minute Breakdown:    5 - 13  Intro to Kristin, talking about the differences in bodybuilding prep for women and men, her background as a lawyer, marathon runner, and then bodybuilder – somehow finding success in all three simultaneously, even after falling and breaking her leg in ten places!      13 – 22  Her thoughts on the myth that you can’t train for and be good at strength building and endurance disciplines at the same time; how to be intentional and efficient with training (working smarter rather than harder)      22 –30  How she dealt with and improved from her injury even when she couldn’t workout the way she used to, and how to use obstacles as opportunities for growth      30 – 39  Why she decided to pursue bodybuilding (at age 40). Kristin and Ashleigh’s thoughts on how you can do bodybuilding in a way that shows self-love and discipline rather than an unhealthy obsession     39 – 45 The Importance of maintaining perspective and always having multiple interests, even when you’re training or working towards a specific goal; how to deal with the “post competition depression”    44 – 58 How Kristin relaxes, and how “rest and recovery” can look different for different people. Talking about her journey to consistent meditation, including hiring a meditation coach, and how it’s improved her life. The importance of mindfulness and meditation—especially for Type A people who don’t want to do it or don’t think they have the time.    58 – 1:04 A discussion about drugs and steroids in female bodybuilding and our personal experiences in the sport.      1:04 – 1:09 Kristin outlines her carb cycling routine for losing fat and gaining muscle    1:09 – 1:14 We talk about the usefulness of temporary “reset” diets for appetite and craving control, including a nose-to-tail carnivore approach we have both employed    1:14 -  Talking about her new business, educating individuals and groups about strength training, nutrition, and how to be the best person you can be.       Learn more at energeticallyefficient.com, and say hi to Kristin on Instagram @mngoldengirl    Reach out to me on Instagram @themusclemaven to say hi and tell me what you thought of the podcast, head to ashleighvanhouten.com to sign up for my weekly health and fitness newsletter, and if you enjoyed the episode please share on social media and leave me a nice rating and review on iTunes!    Subscribe to  Butcher Box  and get grass-fed and free range meat delivered directly to your door each month - choose from one of their boxes or customize your own, and because you're cutting out the middle-man (the grocery stores) you get super high quality meat at a lower price. For our listeners, you get 20$ off your first box plus a FREE pack of grassfed and finished burgers! Just head to butcherbox.com and use the code MAVEN at checkout.    Learn more about Beekeeper’s Naturals and their raw, enzymatic honey products – including a delicious cognitive enhancing nootropic and a honey + hemp product, and how they can support your mental and physical performance: head to www.beekeepersnaturals.com/musclemaven and use the code MUSCLEMAVEN at checkout for a 15% discount!     ----------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/mmr-rowell ----------------------------------------------------------------------   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Dr. Mike T. Nelson has spent 18 years of his life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier. He’s has a PhD in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics. He’s an adjunct professor and a member of the American College of Sports Medicine.   He’s been called in to share his techniques with top government agencies. The techniques he’s developed, and the results Mike gets for his clients have been featured in international magazines, in scientific publications, and on websites across the globe.   Minute Breakdown:   1-10 The truth behind CBD 11-20 Dosing CBD, costs, and delivery 21-30 Metabolic Flexibility 31-40 Is CBD actually beneficial 41-50 Does CBD neutralize the affects of THC 51-60 Importance of heart rate and HRV 61-70 HRV standardization and what is missing in measuring HRV 71- 80 Increasing aerobic capacity for HRV   Connect with Dr. Michael T. Nelson   Anders Varner on Instagram   Doug Larson on Instagram -------------------------------------------- Please Support Our Sponsors   Savage Barbell Apparel - Save 25% on your first order using the code “SHRUGGED”   Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged   WHOOP - Save $30 on 12 or 18 month membership plan using code “SHRUGGED” at checkout ----------------------------------------- One Ton Challenge    Registration is LIVE now   Find your 1rm in the snatch, clean, jerk, squat, dead, bench.    Add them up to find your One Ton Total.    The goal is 2,000 pounds for men and 1,200 for women.    “What is the One Ton Challenge”   “How Strong is Strong Enough”   “How do I Start the One Ton Challenge” ----------------------------------------------------------------------- Show notes at: http://www.shruggedcollective.com/bbs-miketnelson -----------------------------------------------------------------------   ► Subscribe to Barbell Shrugged's Channel Here ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

I was lucky enough to get to chat with Hunter just hours after he found out he was getting cut from the competition floor at the 2019 CrossFit Games on day 1.    His “Wild Card” spot caused quite the stir in the community and love him or hate him, you bet there was a ton of people tuning in just to see how he was going to do.   In this episode we chat about his experience here at the games, his feelings on getting cut earlier than he anticipated, and future goals.    Oh ya, and in true Hunter fashion, we rattled off for another 20min about some of the most inappropriate things you can imagine. There’s a lot of humility in this episode, laughter, and learning experiences. Guaranteed to be one of your all time faves! #bulkpony   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-hunter ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Born in Southern California and raised in Las Vegas, Patric Yumul understands the high standards and precise execution of fine dining.  Joining Mina Group in 2004, Yumul has put into place one of the most comprehensive training programs for Mina Group to date. Focused on creating a culture specific to each restaurant concept, Yumul builds the most enthusiastic service teams with the proper tools and knowledge, respect, responsibility, and guidance.    Appointed President of Mina Group in February 2011, Yumul brings to this role not only his diligent work ethic, but depth and breadth of knowledge and overall understanding of the restaurant and hospitality industry, from big picture to intricate detail both in front of house and back.  He has been a key factor in the growth of Mina Group, working closely with Michael Mina, taking the company from 4 restaurants, to over 40 today – with many more exciting opportunities to come.    Yumul first met and began working with Mina in 1999, after an esteemed career path as corporate trainer and then general manager within the Bertolini restaurant organization.  Yumul left the Bertolini group, committed to enhancing his expertise in fine dining, accepting an offer from Mina to open AQUA at the St. Regis Monarch Beach. There he recruited, trained and developed all management and hourly associates.  The next couple of years saw Yumul traveling between southern California, San Francisco and Las Vegas, assisting at AQUA Bellagio, now MICHAEL MINA Bellagio. During this time, Yumul was promoted to operations manager for AQUA Development Corp.    In 2003, Yumul was tapped by Mina to open and assume the General Manager position at SEABLUE at MGM Grand, the second restaurant to open in the Mina Group organization.  Soon after, Yumul was asked to assume the Vice President of Operations role at Mina Group, responsible for restaurant openings and operations of all Mina Group restaurants. Yumul continues to set the standard for fine dining by creating fun and memorable experiences.    The Michael Mina restaurants’ sparkling reputations are unparalleled. Today Jason sits down with President of the Michael Mina Group, Patric Yumul, to discuss how the multi-location franchise has managed to streamline consistency across locations and provide a premium service. By promoting growth through structure and leading by example, the Mina Group provides a culture where employees flourish and customers reap the benefits. Whether you’re in the business of fitness, food and beverage, or anywhere in between, today’s episode has tangible takeaways for anyone aiming to be a successful business owner.    Minute Breakdown:  0-5 – Seeking employees goodness and inspiring greatness  5-10 – Developing systems, procedures, and a sturdy foundation  10-15 – Assessing talent and working weaknesses  15-20 – Walking the talk  20-25 – Leading by example    Check out the Mina Group: https://www.michaelmina.net  Find Patric at @patric_yumul  Find Jason at @jasonkhalipa  Work with Jason and the NCFIT Collective Crew at ncfitcollective.fit    ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/bof-yumul ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Cal Dietz, Olympic Sport Strength and Conditioning coach for numerous sports at the University of Minnesota, discusses the effectiveness of Triphasic Training. They cover topics such as diverse coaching backgrounds, the evolution of Triphasic Training, French contrast and core training, training without activating the lactic system, the importance of isometric training and squat variations, and the process of strength training.

Have you spent thousands of dollars trying to get yourself out of pain, only to find yourself  more frustrated and less jacked than ever? That’s what was going on for the client we discuss on this episode of Active Life Radio. In this episode you’re going to learn all about what went wrong in physical therapy, how our one on one coaches are able to spot it, and of course, how our client got back to full blown competitive exercise without having to get surgery, drugs, or boring rehab.   Guest Bio: Dr. Ray is the director of staff at Active Life. He works with one on one clients and is responsible for coaching the staff. If you have heard of the Active Life Immersion program, Dr. Ray runs that too. The dude is a stud!   Minute Breakdown:   0-10 - How to decide if surgery is really necessary. 11-20 - When is it outside the scope of physical therapy? 21-30 - How to transition from hanging from the bar to doing pull-ups. 31-40 - The difference between a labrum tear and a frayed labrum. 41-50 - What’s the difference between the needs of a high level athlete and you? 51-60 - Your coach is your guide, not your master.  Work with an Active Life Coach like Ray at activeliferx.com/shrugged Find Larry at @RayGormanDPT   ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/alr-gorman2 ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

Ashleigh chats with coach and metabolism expert (and kiteboarding daredevil) Dr. Mike T Nelson about his latest research and coaching work, including a deep dive into metabolic flexibility, sleep hygiene, the differences between good and bad stress, myths around nutrition and training for longevity, and why hibernating bears might have the right idea on healthy living (anyone else want to sign up for the “sleep through winter” health plan?) This one is equal parts fun and educational – hope you enjoy it!    Dr. Mike T. Nelson has spent more than 18 years of his life learning how the human body works, specifically focusing on how to properly condition it to burn fat and become stronger, more flexible, and healthier. He’s has a PhD in Exercise Physiology, a BA in Natural Science, and an MS in Biomechanics. He’s an adjunct professor and a member of the American College of Sports Medicine. He’s been called in to share his techniques with top government agencies. The techniques he’s developed, and the results Mike gets for his clients have been featured in international magazines, in scientific publications, and on websites across the globe.      Minute Breakdown:    4 - 15 Intro to Mike and his passion for kiteboarding and foil boarding, and a discussion of fun and dangerous sports in general      15 –  19 Mike’s approach to coaching: a focus on time-tested fundamentals and research-backed information, with an open mind to “newer” concepts like red light therapy. Why it’s great to explore and play with ideas but while keeping scientifically-backed and solid principles as your foundation (ie, no such thing as shortcuts!)     19 –27  We talk about his new chilly pad for his bed and research on temperature as it relates to sleep quality; connecting this research to his totally normal hobby researching hibernating bears, and  how they can sleep, fast, and lose fat without losing muscle      27 – 34 We talk about the “training and eating for performance vs longevity” discussion, and why Mike rejects the notion that these two goals must be mutually exclusive. Why factors like muscle mass, aerobic capacity, and grip strength are better indicators of longevity than chronic calorie restriction (thank goodness)      34 – 55 A deep dive into the concept of metabolic flexibility: what it is and why it’s useful; why keto may not necessarily be the best tool to make you metabolically flexible;  why reasonable fasting may achieve the same results in a more sustainable way; and why you don’t have to get rid of carbs entirely and deal with nasty keto flu transitions to benefit from metabolic flexibility    55 – 59 Talking stress and inflammation, and the differences between good stress (eustress) and bad stress (distress)     59 – 1:03 How Mike quantifies health benchmarks and progress with clients, and why a healthy mix of data and experimentation can encourage anti-fragility    1:03 -  I ask Mike about his FlexDiet certification       Learn more at miketnelson.com, and say hi to Mike on Twitter @miketnelson or Instagram @drmiketnelson    Reach out to me on Instagram @themusclemaven to say hi and tell me what you thought of the podcast, head to ashleighvanhouten.com to sign up for my weekly health and fitness newsletter, and if you enjoyed the episode please share on social media and leave me a nice rating and review on iTunes!    Learn more about Beekeeper’s Naturals and their raw, enzymatic honey products – including a delicious cognitive enhancing nootropic and a honey + hemp product, and how they can support your mental and physical performance: head to www.beekeepersnaturals.com/musclemaven and use the code MUSCLEMAVEN at checkout for a 15% discount!     Subscribe to Butcher Box and get grass-fed and free range meat delivered directly to your door each month - choose from one of their boxes or customize your own, and because you're cutting out the middle-man (the grocery stores) you get super high quality meat at a lower price. They’re offering a new gift for our listeners: TWO POUNDS of ground beef and two packs of bacon + $20 off your order by going to  butcherbox.com/maven or using code MAVEN at checkout!    ----------------------------------------------------------------------- Show notes: http://www.shruggedcollective.com/mmr-nelson ----------------------------------------------------------------------   ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

John Swanson is the founder and CEO of The Granite Games, owner of Fast Factory Fitness, and owner of Factory Forged.  The goal of The Granite Games is to create a platform that allows all levels and ages to chase their athletic dreams. Our event gives athletes of every skill level the opportunity to compete and have their own professional athlete experience. Each element of this experience is carefully crafted to create a lasting impression. Everything from the athlete’s personalized name tag to the design of the competition floor all play a critical role in this experience. In this episode of Barbell Shrugged, the crew catches John Swanson weeks before the sale of the Granite Games to Loud and Live. Swanson is not only the CEO of the Granite Games but the owner of Fast Factory, a gym in St Cloud, MN and Factory Forged, and online gym consulting business for CrossFit affiliate owners. Minute Breakdown: 0-10 – How to Run a Competition the Size of the Granite Games on a 9 months schedule. 11-20 – Coaches walking the walk before coaching others 21-30 – Why you should not sell memberships based on athletes using the facility 31-40 - Did you ever think about ending the Granite Games 41 -50 - Creating a long term solution for the Granite Games 51 -60 - Creating sanctions with major events throughout the year  John Swanson on Instagram Anders Varner on Instagram Doug Larson on Instagram Please Support Our Sponsors Savage Barbell Apparel - Save 25% on your first order using the code “SHRUGGED” Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged WHOOP - Save $30 on 12 or 18 month membership plan using code “SHRUGGED” at checkout One Ton Challenge Weekend August 1st - 4th Find your 1rm in the snatch, clean, jerk, squat, dead, bench.  Add them up to find your One Ton Total.  The goal is 2,000 pounds for men and 1,200 for women.  4 days. 6 lifts. 1 goal. 1 Ton.  http://live.onetonchallenge.com “What is the One Ton Challenge” “How Strong is Strong Enough” “How do I Start the One Ton Challenge”

Jeremy at one point lived a life most people can only dream of. I mean, come on. He grew up on the set of the most popular TV show in the universe, surrounded by hot babes all day long, and got paid millions of dollars to do it! That kind of fame, however—especially when it comes at a young age—can have a dark side.    In this episode, we touch on a few of his most life altering moments and how health and fitness plays a role in all of it.    Spoiler alert... We talk about stabbing people in the first 5 minutes. Hold on to your seat because it’s going to be a bumpy ride! ------------------------------------------------------------------------------ Show notes: http://www.shruggedcollective.com/rc-jackson ------------------------------------------------------------------------------ ► Subscribe to Shrugged Collective's Channel Here http://bit.ly/BarbellShruggedSubscribe 📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here- http://bit.ly/BarbellShruggedApple http://bit.ly/BarbellShruggedStitcher Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since. Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini. We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast. Find Shrugged Collective and their flagship show Barbell Shrugged here: SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes WEBSITE ► https://www.ShruggedCollective.com INSTAGRAM ► https://instagram.com/shruggedcollective FACEBOOK ► https://facebook.com/ barbellshruggedpodcast TWITTER ► http://twitter.com/barbellshrugged

JP owns and operates BRICK Fitness Co. Established in West Hollywood, LA. in 2010, BRICK rapidly expanded to tier one cities such as New York, Chicago and Boston. Applying a replicable, scalable and proven business model, JP has grown the company to license partners throughout the U.S. and several international partnerships.    JP got his start in membership-based business over 20 years ago after a decorated amateur and professional fight career. JP transferred his extensive athletic triumphs into teaching martial arts and soon thereafter opened his own commercial kickboxing training facilities. He quickly grew into one of the youngest multiple-school location owners in the U.S. Due to his great success in building strong communities and staff; he was sought after by some of the most esteemed Martial Arts academies. With a growing family of nieces and nephews Perelmutter was compelled to move back West. He sold his locations to the managers he had groomed and developed, of which still exist to this day.    Upon returning to Los Angeles, JP dove into the sport of functional fitness, a training methodology he had dabbled in during previous fight training. Instantly he had a newfound love. With a respectable run in competitive CrossFit JP was able to compete at the regional level as well as be one of the few to make it to the CrossFit Games several times over. Meanwhile his entrepreneurial spirit immediately saw an opportunity and hole in the functional fitness space. Using his tested and proven membership based business model he founded BRICK.    JP has a passion for sharing his business savvy methods to inspire, motivate and guide people to a healthier and wealthier way of life. His worldwide training and business endeavors has allowed him to gather an arsenal of powerful knowledge, teaching tools, and talents, which he has utilized to create a dynamic environment for his team and the communities he’s built. In the past JP has teamed up with Jason Khalipia to hold Box to Business seminars aimed at counseling fitness business owners to develop their business to its potential. JP aspires to share his experience and knowledge with other affiliates since he lives by the mantra “rising tides raise all boats”.    JP continues on his never ending quest of excellence while searching new opportunities to expand the BRICK landscape and provide great career growth for his professional team of which he considers family.    Brief Summary:    Absolute fire is being dropped this morning. Today Jason and JP discuss the five R’s for increasing revenue: Referrals, Reactivation, Renewals, Retail, and Retention. These tools are applicable and easily executable by gym owners of any caliber. If you’re trying to increase profit, build your business, community, and yourself—you don’t want to miss this.    Minute Breakdown:    0-10 – How to Get Better at Asking for Referrals  10-20 – Reactivation and the “Second Chance Dance”  20-30 – Renewing Members Everyday   30-40 – Retail: The More They Buy the More They Buy-in  40-50 – Retention and Building Rapport    Get in touch with JP: jp@brick.fit  Find Jason at @jasonkhalipa  Work with Jason and the NCFIT Collective Crew at ncfitcollective.fit