
New Frontier: The AI, ecommerce & entrepreneurship podcast
This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai, amazingwave.digital and www.ecomtent.ai
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Latest episodes

Jul 19, 2024 • 54min
Mina Elias on Prime Day, RUFUS, COSMO, and TikTok Shop
Mina (@theminaelias) is the founder of Trivium Group, a verified Amazon growth partner and marketing agency managing 180+ brands and 700 million in revenue Trivium manages. Mina is also a 7 figure supplement seller and owns MMA Nutrition, a brand he created and scaled using his expertise as a chemical engineer, and his passion for supplements as an MMA fighter.
Mina joins Jo and Max to discuss Prime Day and Deal best practices, RUFUS, COSMO, Tiktok shop, and more.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Jul 11, 2024 • 1h 7min
Optimising for Customer Objections on Amazon with Danny McMillan
Danny McMillan is a world-renowned public speaker and veteran in the Amazon community. He is founder of Seller Sessions, the longest-serving Amazon podcast with over a thousand episodes of 2017, and the sell out yearly event in London since 2019. He is best know for his insights into A9, from experimentation and analysing scientific papers.
Danny discusses what he things is the key overlooked metric to success on Amazon - Customer Objections. He discusses how launching a successful product on Amazon isn't just about clever marketing or outmaneuvering the competition - it's about truly understanding and addressing your customers' needs and concerns.
In this episode, Danny, Jo and Max dive into the often overlooked yet crucial step of identifying and resolving customer objections before your product even hits the market. They explore why this process is so vital, common pitfalls sellers face, and how to effectively gather and utilize customer feedback. Whether you're a seasoned Amazon seller or just starting out, mastering this approach could be the key to saving time, money, and countless headaches in your product launch journey. They also discuss how optimizing for this strategy will help you win on Amazon's new search algorithm COSMO.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Jun 25, 2024 • 50min
Selling on Amazon Professionally with Yoni Mazor
Max and Jo are joined by Yoni Mazor, Co-founder and CGO of Getida. Getida is the global leader in Amazon FBA auditing and reimbursement solutions. Yoni began developing Getida after successfully operating a $20 million yearly Amazon FBA business.
Yoni discusses how Amazon has changed in the last 10 years, where he believes its is going, how sellers can optimize for profit and build a scalable global business.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Jun 14, 2024 • 45min
7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi
Derek Jouppi, ecommerce entrepreneur turned AI founder, shares his journey from creating a SPOTMYUV colour-changing sunscreen sticker and 7-figure Amazon brand to launching Advite, an AI tool for social media monitoring. He discusses the challenges of selling niche products on Amazon and the unexpected success of going viral on Reddit.
Jouppi discovered first hand the power of engaging customers on social media, leading to impressive sales and long-term SEO benefits. From one subreddit, Derek earned over 1.5 billion impressions, and 10+ national TV features (on shows like The View and Live with Kelly and Ryan for his ecommerce product.
Recognizing a need for efficient social listening tools, Jouppi founded Advite.ai, which uses AI to help brands find relevant communities discussing their products on platforms like Reddit. He emphasizes the importance of authentic engagement, providing value, and capitalizing on opportunities to go viral.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Jun 12, 2024 • 47min
Sourcing Private Label Products in India with Meghla Bhardwaj
In the "New Frontier Podcast," Meghla, founder of https://indiasourcing.net/ and https://indiasourcingtrip.com, discusses the shifting sourcing landscape, particularly the rise of alternative production hubs like India, Vietnam, and Turkey, as manufacturing costs increase in China. Meghla has over 20 years experience helping global importers source products from these countries as China alternatives.
She discusses how India is known for natural materials and eco-friendly products, while Vietnam specializes in footwear, plastic injection items, and automotive parts. Turkey is a sourcing destination for European e-commerce sellers due to its proximity and high-quality products.
Meghla emphasizes the importance of diversifying supply chains and thoroughly vetting suppliers, especially when sourcing from countries like India and Vietnam, where there is less regulation and transparency compared to China. She also discusses the role of sourcing agencies and various ways to find suppliers in India, including export promotion councils, trade shows, and global marketplaces. Meghla encourages entrepreneurs to explore unknown markets beyond China for unique products and risk mitigation.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 30, 2024 • 49min
AI Videos for ecommerce, with Sparka founder Kadel
Max is joined by Founder of Sparka Kadel to discuss videos, AI and ecommerce. They discuss what is possible now, and where the space is heading.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 22, 2024 • 60min
Microsoft's AI Strategy, GPT-4o, and the Future of Work with Jamie Hu
Jo interviews special guest Jamie Hu, a Solutions Consultant at Microsoft specializing in generative AI, co-pilot, and automation in business applications. They discuss the latest developments in AI, including Microsoft's AI products, the relationship between Microsoft and OpenAI, and the potential impact of AI on jobs and the future. Jamie shares his perspective on the current state of AI technology, the challenges and opportunities it presents for businesses, and his prediction for when artificial general intelligence may be achieved.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 16, 2024 • 53min
Seller Sessions '24 recap with Vincenzo Toscano
Max is joined by friend of the podcast and Seller Sessions' event sponsor Vincenzo Toscano (successful Amazon Seller and founder of Ecomcy) to recap the key takeaways from the biggest UK Seller Event. Topics include the "keywords vs context" debate on Amazon COSMO (read the referenced blog here), Understanding your audience, A/B testing, and Amazon Comprehend.
This podcast is brought to you by Ecomtent and Amazing Wave.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 12, 2024 • 1h 13min
Optimizing for COSMO & "context vs keywords" with Vanessa Hung
Vanessa Hung is renowned in the industry for her expertise with flatfiles and what she describes as "the unsexy stuff". She is the founder of Online Seller Solutions, and her Journey from an eCommerce Account Manager to a trusted industry expert and Community Ambassador for Carbon6 showcases her commitment to connecting and sharing knowledge with the community.
In this Episode, Jo and Max discuss optimizing for COSMO, how to best use flatfiles to rank on RUFUS, and her take on the "keyword vs context" debate that is raging through the Amazon community at the moment.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 7, 2024 • 47min
Bradley Sutton on Helium 10, Amazon's latest AI developments and Sumo Wrestling
Bradley is the H10 Chief Evangelist and Director of training. He is also the host of the Serious Sellers podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Bradley joins Max & Jo to discuss Helium 10 and their strategy, his take on Amazon's latest AI developments and much more.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp