

The New Frontier: The AI, ecommerce and Answer Engine Optimization podcast
Jo and Max
This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai, amazingwave.digital and www.ecomtent.ai
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Episodes
Mentioned books

Jun 14, 2024 • 45min
7 figures in annual Amazon sales from one subreddit - Social Monitoring with Derek Jouppi
Derek Jouppi, ecommerce entrepreneur turned AI founder, shares his journey from creating a SPOTMYUV colour-changing sunscreen sticker and 7-figure Amazon brand to launching Advite, an AI tool for social media monitoring. He discusses the challenges of selling niche products on Amazon and the unexpected success of going viral on Reddit.
Jouppi discovered first hand the power of engaging customers on social media, leading to impressive sales and long-term SEO benefits. From one subreddit, Derek earned over 1.5 billion impressions, and 10+ national TV features (on shows like The View and Live with Kelly and Ryan for his ecommerce product.
Recognizing a need for efficient social listening tools, Jouppi founded Advite.ai, which uses AI to help brands find relevant communities discussing their products on platforms like Reddit. He emphasizes the importance of authentic engagement, providing value, and capitalizing on opportunities to go viral.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Jun 12, 2024 • 47min
Sourcing Private Label Products in India with Meghla Bhardwaj
In the "New Frontier Podcast," Meghla, founder of https://indiasourcing.net/ and https://indiasourcingtrip.com, discusses the shifting sourcing landscape, particularly the rise of alternative production hubs like India, Vietnam, and Turkey, as manufacturing costs increase in China. Meghla has over 20 years experience helping global importers source products from these countries as China alternatives.
She discusses how India is known for natural materials and eco-friendly products, while Vietnam specializes in footwear, plastic injection items, and automotive parts. Turkey is a sourcing destination for European e-commerce sellers due to its proximity and high-quality products.
Meghla emphasizes the importance of diversifying supply chains and thoroughly vetting suppliers, especially when sourcing from countries like India and Vietnam, where there is less regulation and transparency compared to China. She also discusses the role of sourcing agencies and various ways to find suppliers in India, including export promotion councils, trade shows, and global marketplaces. Meghla encourages entrepreneurs to explore unknown markets beyond China for unique products and risk mitigation.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 30, 2024 • 49min
AI Videos for ecommerce, with Sparka founder Kadel
Max is joined by Founder of Sparka Kadel to discuss videos, AI and ecommerce. They discuss what is possible now, and where the space is heading.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 22, 2024 • 60min
Microsoft's AI Strategy, GPT-4o, and the Future of Work with Jamie Hu
Jo interviews special guest Jamie Hu, a Solutions Consultant at Microsoft specializing in generative AI, co-pilot, and automation in business applications. They discuss the latest developments in AI, including Microsoft's AI products, the relationship between Microsoft and OpenAI, and the potential impact of AI on jobs and the future. Jamie shares his perspective on the current state of AI technology, the challenges and opportunities it presents for businesses, and his prediction for when artificial general intelligence may be achieved.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 16, 2024 • 53min
Seller Sessions '24 recap with Vincenzo Toscano
Max is joined by friend of the podcast and Seller Sessions' event sponsor Vincenzo Toscano (successful Amazon Seller and founder of Ecomcy) to recap the key takeaways from the biggest UK Seller Event. Topics include the "keywords vs context" debate on Amazon COSMO (read the referenced blog here), Understanding your audience, A/B testing, and Amazon Comprehend.
This podcast is brought to you by Ecomtent and Amazing Wave.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 12, 2024 • 1h 13min
Optimizing for COSMO & "context vs keywords" with Vanessa Hung
Vanessa Hung is renowned in the industry for her expertise with flatfiles and what she describes as "the unsexy stuff". She is the founder of Online Seller Solutions, and her Journey from an eCommerce Account Manager to a trusted industry expert and Community Ambassador for Carbon6 showcases her commitment to connecting and sharing knowledge with the community.
In this Episode, Jo and Max discuss optimizing for COSMO, how to best use flatfiles to rank on RUFUS, and her take on the "keyword vs context" debate that is raging through the Amazon community at the moment.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 7, 2024 • 47min
Bradley Sutton on Helium 10, Amazon's latest AI developments and Sumo Wrestling
Bradley is the H10 Chief Evangelist and Director of training. He is also the host of the Serious Sellers podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Bradley joins Max & Jo to discuss Helium 10 and their strategy, his take on Amazon's latest AI developments and much more.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Apr 26, 2024 • 1h 5min
How AI will change Amazon advertising and how sellers can leverage it to power up their Adverting campaigns with Ritu Java
Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, a leading software tools and services provider for 6 to 8-figure brands in the Amazon PPC space. Ritu is very passionate about applying data analytics to get the best ROI on PPC. She has shared her knowledge on over a hundred podcasts, webinars, blogs, and conferences, including Amazon Accelerate, Prosper Show, Global Sources Summit and the Billion Dollar Seller Summit, where she was voted the best speaker.
In this episode Jo talks with Ritu about how AI will change Amazon advertising and some of the best uses of AI to manage Amazon advertising.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Apr 8, 2024 • 49min
Q1 2024 AI recap: the most significant updates in AI this quarter
In this experimental new format, Max and Jo wrap up the biggest developments in AI from Q1'2024, with an ecommerce lens. They discuss the Claude 3, Perplexity, Apple, Open AI, Figure 01, Sora, and Ecomtent's newly filed patent, and more.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Apr 5, 2024 • 1h 14min
Product Development in 2024 & Amazon's AI Updates with Amy Wees
Amy Wees is a 7-figure e-commerce seller and CEO of Amazing at Home E-Commerce Consulting. She is recognized in the industry for her exceptional expertise in AI for ecommerce, product development, sourcing, marketing, and sales on Amazon, TikTok and beyond. Co-founder of the exclusive LATAM tradeshow (evolatam.com), Amy curates unique events like the Mexico Trip and Amazing in China Canton Fair Sourcing Trip, offering entrepreneurs unparalleled sourcing opportunities. A seasoned globetrotter, international public speaker, and inventor, Amy shares her cutting-edge insights with Max and Jo on selling online in 2024.
This podcast is brought to you by Ecomtent and Amazing Wave.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp