New Frontier: The AI, ecommerce & entrepreneurship podcast

Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, a leading software tools and services provider for 6 to 8-figure brands in the Amazon PPC space. Ritu is very passionate about applying data analytics to get the best ROI on PPC. She has shared her knowledge on over a hundred podcasts, webinars, blogs, and conferences, including Amazon Accelerate, Prosper Show, Global Sources Summit and the Billion Dollar Seller Summit, where she was voted the best speaker. In this episode Jo talks with Ritu about how AI will change Amazon advertising and some of the best uses of AI to manage Amazon advertising. Get your free Amazon COSMO ASIN Audit ⁠⁠here⁠⁠ or at ⁠⁠www.amazoncosmoaudit.site Connect with us: ⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

In this experimental new format, Max and Jo wrap up the biggest developments in AI from Q1'2024, with an ecommerce lens. They discuss the Claude 3, Perplexity, Apple, Open AI, Figure 01, Sora, and Ecomtent⁠⁠⁠⁠⁠⁠'s newly filed patent, and more. Connect with us: ⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠ Join the conversation on Whatsapp: ⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Amy Wees is a 7-figure e-commerce seller and CEO of Amazing at Home E-Commerce Consulting. She is recognized in the industry for her exceptional expertise in AI for ecommerce, product development, sourcing, marketing, and sales on Amazon, TikTok and beyond. Co-founder of the exclusive LATAM tradeshow (evolatam.com), Amy curates unique events like the Mexico Trip and Amazing in China Canton Fair Sourcing Trip, offering entrepreneurs unparalleled sourcing opportunities. A seasoned globetrotter, international public speaker, and inventor, Amy shares her cutting-edge insights with Max and Jo on selling online in 2024. This podcast is brought to you by ⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠ and ⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠. Get your free Amazon COSMO ASIN Audit ⁠here⁠ or at ⁠www.amazoncosmoaudit.site⁠ Connect with us: ⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠ Join the conversation on Whatsapp: ⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Since 1989, Kevin has been a pioneering force in the realms of direct marketing, Amazon selling, and internet marketing. With a career spanning over three decades, he has developed cutting-edge strategies and amassed extensive experience that has empowered thousands of individuals and businesses. He created the Billion Dollar Seller Newsletter and the Freedom Ticket, the most respected newsletter in the space and the number one course for Amazon Sellers with over 160,000 students. Additionally, he is the founder and host of the Billion Dollar Seller Summit, an elite industry event. Kevin’s expertise and insights has earned him recognition as a keynote speaker at over 100 conferences in 14 countries and featured in prestigious publications like USA Today and The Wall Street Journal. He underscores the importance of visual marketing and adapting to AI algorithms. The discussion also covers the future of product discovery, suggesting a move towards creating demand and brand building; the importance of customer psychology and adapting marketing strategies to the evolving online landscape; and some of Kevin's craziest war stories. This podcast is brought to you by ⁠⁠⁠Ecomtent⁠⁠⁠ and ⁠⁠⁠Amazing Wave⁠⁠⁠. Get your free Amazon COSMO ASIN Audit ⁠⁠here⁠⁠ or at ⁠⁠www.amazoncosmoaudit.site Connect with us: ⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠ Join the conversation on Whatsapp: ⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Alex is the co-founder and CEO of Purposely.ai, which is software that delivers AI insights and streamlined workflows around advertising creative. He has over a decade of experience in digital media strategy, and has worked with brands like Team USA during the Rio Olympics, Sonos, Dolby, Google, and Sierra Club. Max and Alex discuss how ecommerce sellers should optimize their social media ads, ecommerce automation, and best practices Alex's vast experience. The conversation then shifts to learnings from Techstars, an a start-up accelerator where Max and Alex met, and fundraising strategies. This podcast is brought to you by ⁠⁠Ecomtent⁠⁠ and ⁠⁠Amazing Wave⁠⁠. Connect with us: ⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠ ⁠https://www.linkedin.com/in/joannalambadjieva/⁠

Chris is the founder of Frequently, your Amazon free oracle to provide expert advice and answer your ecommerce FAQs. Frequently is built to answer your ecommerce FAQs. It is built with over 100 proprietary SOPs and documents that contain expert knowledge, experiences, and data points from a network of experienced sellers, operators and former Amazon employees with +35 years of collective experience. It started out life as an internal tool for his Agency. Chris shares reflections of his journey founding an Amazon Agency, stories of his interactions with Amazon itself and his predictions for how AI is going to shake up the Agency space.   This podcast is brought to you by ⁠Ecomtent⁠ and ⁠Amazing Wave⁠. Connect with us: ⁠https://twitter.com/maxsinclair4⁠⁠ https://www.linkedin.com/in/max-sinclair-ai/⁠⁠ https://www.linkedin.com/in/joannalambadjieva/⁠ Join the conversation on Whatsapp: ⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

This week, Max and Jo talk to Gary Huang, founder of 80/20 Sourcing and the 7 Figure Seller Summit. Gary has been selling online multichannel (Amazon, eBay and Shopify) for over 10 years, and has helped thousands of e-commerce entrepreneurs save time and money sourcing products from China and scale their businesses.   Gary has worked with hundreds of Chinese suppliers, having managed multimillion-dollar sourcing campaigns for clients in the US and Latin America. He is fluent in Mandarin Chinese and culturally fluent in doing business between China and the West. He also previously served as the Chair of the American Chamber of Commerce in Shanghai's Supply Chain Committee, and was invited on a business delegation to meet with the Trump White House Administration and US Congress leaders to share insights on US-China trade and the effect of the China tariffs on US businesses. After living in Shanghai for +10 years, he is now living in Tokyo, and helping 7 & 8 figure Sellers succeed in Amazon Japan. Gary, Jo, and Max talk all things sourcing from China, selling on Amazon Japan, and the latest Ecommerce AI. This podcast is brought to you by Ecomtent and Amazing Wave. Connect with us: https://twitter.com/maxsinclair4 https://www.linkedin.com/in/max-sinclair-ai/ https://www.linkedin.com/in/joannalambadjieva/ Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

This week Jo and Max are joined by Kelsey 'son of the beard guy' Farrar to discuss organic community building & growth, the best AI insights and takeaways from +500 episodes of Lunch with Norm, and Amazon's latest AI release COSMO. Kelsey is a master of organic growth hacking and community building - with +300k views on Youtube; +160k podcast downloads across Spotify, Apple, etc; +20k Amazon Seller subscribers on his newsletter and more recently building 12k followers on TikTok in the last 4 months with no advertising spend. He has also interviewed almost 100 experts on AI for Ecommerce, and breaks down the key takeaways from his own podcast, including in AI product development, upskilling and prompt engineering, and the best tools for Amazon Sellers. In addition, Max and Jo discuss Amazon's latest AI release COSMO, for which more information is available in the blog here. This episode is brought to you by Ecomtent. Get your free Amazon COSMO ASIN Audit ⁠⁠here⁠⁠ or at ⁠⁠www.amazoncosmoaudit.site Connect with us: ⁠https://twitter.com/maxsinclair4⁠⁠ https://www.linkedin.com/in/max-sinclair-ai/ ⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠ Join the conversation on Whatsapp: ⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠

Su Wai, an accomplished entrepreneur and author, shares her journey of pivoting from a physical store to e-commerce during the pandemic. She discusses how to identify profitable niches using tools like Google Trends. Su explains the pros and cons of various platforms such as Amazon and Etsy. She emphasizes the importance of building optimized product listings and leveraging AI for efficiency. Additionally, Su highlights the lifestyle benefits of running an online business, making it a valuable resource for anyone considering an e-commerce venture in 2024.

Last Week, Amazon embarked on the next chapter Ecommerce AI with the launch of Rufus, which promises to revolutionise search on Amazon. This week Max was joined by Ecomtent co-founder & CTO, and PHD in AI, Timur Luguev; and founder of Converse Cart, AI-Powered search for ecommerce sellers' own websites, Shardul Aggarwal, to discuss what this is, and how Sellers should adapt. Read our full blog on the topic here. As per Amazon's press release, “Rufus is a generative AI-powered expert shopping assistant trained on Amazon’s extensive product catalog, customer reviews, community Q&As, and information from across the web to answer customer questions on a variety of shopping needs and products, provide comparisons, and make recommendations based on conversational context". Amazon's current A9 algorithm is a sophisticated search engine system that indexes products using data like titles and keywords, ranking them based on relevance and performance metrics such as sales history and customer feedback. This ranking adapts to changing customer behaviour and product performance, taking into account factors like keyword relevance, conversion rates, and customer reviews. In contrast, Amazon's Rufus represents an advancement in AI for Ecommerce⁠ search technology, utilizing Large Language Models to interpret and respond to user queries more intuitively and conversationally. Rufus moves beyond traditional keyword-based searches by understanding query context and semantics, offering personalized recommendations and generating original content in response to user queries. This system is trained on Amazon's extensive product catalog and customer interactions, marking a shift towards a more dynamic, AI-driven search experience that mimics interacting with an informed assistant. To adapt, Max, Timur, and Shardul recommend: Comprehensive and Quality Content: Ensure detailed product descriptions, relevant features, and concise titles to help Rufus accurately recommend products. Enhanced Visual Content: Include high-quality images, multiple views, and detailed shots, possibly using AI-generated images, to match customer queries effectively. AI Generated Product images can help here. Leverage Customer Reviews and Q&A: Engage in the Q&A section and encourage detailed customer reviews to provide Rufus with more context for better product recommendations. Focus on Niching Down: Tailor product listings to specific niches, using appropriate images, titles, descriptions, and keywords, to improve Rufus's recognition and prioritization in niche-specific searches. Regular Updates and Optimization: As Rufus is an AI-driven tool, it's likely to evolve and improve over time. Sellers should regularly update their product listings, images, and other content to ensure they remain relevant and optimized for Rufus's latest capabilities. Amazon listing software ecommerce automation for listing optimization such as Ecomtent can help.