

The New Frontier: The AI, ecommerce and Answer Engine Optimization podcast
Jo and Max
This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai, amazingwave.digital and www.ecomtent.ai
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Episodes
Mentioned books

May 22, 2024 • 60min
Microsoft's AI Strategy, GPT-4o, and the Future of Work with Jamie Hu
Jo interviews special guest Jamie Hu, a Solutions Consultant at Microsoft specializing in generative AI, co-pilot, and automation in business applications. They discuss the latest developments in AI, including Microsoft's AI products, the relationship between Microsoft and OpenAI, and the potential impact of AI on jobs and the future. Jamie shares his perspective on the current state of AI technology, the challenges and opportunities it presents for businesses, and his prediction for when artificial general intelligence may be achieved.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 16, 2024 • 53min
Seller Sessions '24 recap with Vincenzo Toscano
Max is joined by friend of the podcast and Seller Sessions' event sponsor Vincenzo Toscano (successful Amazon Seller and founder of Ecomcy) to recap the key takeaways from the biggest UK Seller Event. Topics include the "keywords vs context" debate on Amazon COSMO (read the referenced blog here), Understanding your audience, A/B testing, and Amazon Comprehend.
This podcast is brought to you by Ecomtent and Amazing Wave.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 12, 2024 • 1h 13min
Optimizing for COSMO & "context vs keywords" with Vanessa Hung
Vanessa Hung is renowned in the industry for her expertise with flatfiles and what she describes as "the unsexy stuff". She is the founder of Online Seller Solutions, and her Journey from an eCommerce Account Manager to a trusted industry expert and Community Ambassador for Carbon6 showcases her commitment to connecting and sharing knowledge with the community.
In this Episode, Jo and Max discuss optimizing for COSMO, how to best use flatfiles to rank on RUFUS, and her take on the "keyword vs context" debate that is raging through the Amazon community at the moment.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

May 7, 2024 • 47min
Bradley Sutton on Helium 10, Amazon's latest AI developments and Sumo Wrestling
Bradley is the H10 Chief Evangelist and Director of training. He is also the host of the Serious Sellers podcast. He has been involved in e-commerce for over 20 years, and before joining Helium 10, launched over 400 products as a consultant for Amazon Sellers. Bradley joins Max & Jo to discuss Helium 10 and their strategy, his take on Amazon's latest AI developments and much more.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Apr 26, 2024 • 1h 5min
How AI will change Amazon advertising and how sellers can leverage it to power up their Adverting campaigns with Ritu Java
Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, a leading software tools and services provider for 6 to 8-figure brands in the Amazon PPC space. Ritu is very passionate about applying data analytics to get the best ROI on PPC. She has shared her knowledge on over a hundred podcasts, webinars, blogs, and conferences, including Amazon Accelerate, Prosper Show, Global Sources Summit and the Billion Dollar Seller Summit, where she was voted the best speaker.
In this episode Jo talks with Ritu about how AI will change Amazon advertising and some of the best uses of AI to manage Amazon advertising.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Apr 8, 2024 • 49min
Q1 2024 AI recap: the most significant updates in AI this quarter
In this experimental new format, Max and Jo wrap up the biggest developments in AI from Q1'2024, with an ecommerce lens. They discuss the Claude 3, Perplexity, Apple, Open AI, Figure 01, Sora, and Ecomtent's newly filed patent, and more.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Apr 5, 2024 • 1h 14min
Product Development in 2024 & Amazon's AI Updates with Amy Wees
Amy Wees is a 7-figure e-commerce seller and CEO of Amazing at Home E-Commerce Consulting. She is recognized in the industry for her exceptional expertise in AI for ecommerce, product development, sourcing, marketing, and sales on Amazon, TikTok and beyond. Co-founder of the exclusive LATAM tradeshow (evolatam.com), Amy curates unique events like the Mexico Trip and Amazing in China Canton Fair Sourcing Trip, offering entrepreneurs unparalleled sourcing opportunities. A seasoned globetrotter, international public speaker, and inventor, Amy shares her cutting-edge insights with Max and Jo on selling online in 2024.
This podcast is brought to you by Ecomtent and Amazing Wave.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Mar 28, 2024 • 1h 5min
The (Kevin) King's decree on selling on Amazon in 2024, and Amazon's AI
Since 1989, Kevin has been a pioneering force in the realms of direct marketing, Amazon selling, and internet marketing. With a career spanning over three decades, he has developed cutting-edge strategies and amassed extensive experience that has empowered thousands of individuals and businesses. He created the Billion Dollar Seller Newsletter and the Freedom Ticket, the most respected newsletter in the space and the number one course for Amazon Sellers with over 160,000 students. Additionally, he is the founder and host of the Billion Dollar Seller Summit, an elite industry event. Kevin’s expertise and insights has earned him recognition as a keynote speaker at over 100 conferences in 14 countries and featured in prestigious publications like USA Today and The Wall Street Journal.
He underscores the importance of visual marketing and adapting to AI algorithms. The discussion also covers the future of product discovery, suggesting a move towards creating demand and brand building; the importance of customer psychology and adapting marketing strategies to the evolving online landscape; and some of Kevin's craziest war stories.
This podcast is brought to you by Ecomtent and Amazing Wave.
Get your free Amazon COSMO ASIN Audit here or at www.amazoncosmoaudit.site
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Mar 25, 2024 • 1h 4min
Mastering Social Media Ads in the age of AI with Alex Kennedy
Alex is the co-founder and CEO of Purposely.ai, which is software that delivers AI insights and streamlined workflows around advertising creative. He has over a decade of experience in digital media strategy, and has worked with brands like Team USA during the Rio Olympics, Sonos, Dolby, Google, and Sierra Club.
Max and Alex discuss how ecommerce sellers should optimize their social media ads, ecommerce automation, and best practices Alex's vast experience. The conversation then shifts to learnings from Techstars, an a start-up accelerator where Max and Alex met, and fundraising strategies.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/

Mar 21, 2024 • 44min
Behind Frequently ai, and reflections on running an Amazon Agency with Chris Ball
Chris is the founder of Frequently, your Amazon free oracle to provide expert advice and answer your ecommerce FAQs. Frequently is built to answer your ecommerce FAQs. It is built with over 100 proprietary SOPs and documents that contain expert knowledge, experiences, and data points from a network of experienced sellers, operators and former Amazon employees with +35 years of collective experience. It started out life as an internal tool for his Agency. Chris shares reflections of his journey founding an Amazon Agency, stories of his interactions with Amazon itself and his predictions for how AI is going to shake up the Agency space.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp


