

The New Frontier: The AI, ecommerce and Answer Engine Optimization podcast
Jo and Max
This podcast explores the fast-moving world of AI for leaders and owners of ecommerce businesses. We discuss topics such as AI Answer Engine Optimization - getting your brand mentioned by ChatGPT / Amazon Rufus. It's hosted by Jo Lambadjieva, Founder of Amazing Wave and AI Educator; and Max Sinclair, Founder of Azoma & ex-Amazonian. It is brought to you by www.azoma.ai, amazingwave.digital and www.ecomtent.ai
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Connect with us:
https://ecommerce-ai.beehiiv.com/
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Episodes
Mentioned books

Nov 15, 2024 • 35min
Findings from 100 RUFUS experiments on my Product Listings: Optimizing for Amazon's new AI Search
In this episode , Andrew Bell returns, bringing his expertise in Amazon SEO and GPT development. Andrew, a leading innovator on the GPT store and Amazon director, shares insights from his groundbreaking experiment with RUFUS, Amazon’s AI-powered shopping assistant. He discusses how Rufus integrates seamlessly into the customer journey, offering personalized recommendations and even pulling images directly from product detail pages. Andrew highlights how sellers can optimize their listings by labeling lifestyle images and ensuring product details are accurate to maximize Rufus’s effectiveness.
Andrew dives deep into the mechanics of Rufus, explaining how it analyzes product information, customer reviews, and co-purchases to offer intelligent recommendations. He emphasizes the need for sellers to answer Rufus-generated customer questions directly in their listings and prepare for future AI integration by optimizing A+ content and videos. Interestingly, his findings revealed Rufus does not yet prioritize PPC ads but is highly adept at discovering relevant products, even from smaller or lesser-reviewed listings, offering a level playing field for sellers.
The discussion concludes with actionable advice for brands, including focusing on highly relevant PPC campaigns, preparing for the evolution of AI search, and staying ahead of Amazon’s rapid advancements in vision-language models.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us: https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/

Nov 6, 2024 • 1h 4min
Jon Derkits on the best Amazon Seller Software Tools, and Amazon's recent AI announcements at Unboxed and Accelerate
Jon Derkits is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines, where he provides full-service Amazon channel management for omni-channel brands. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon started his career in M&A advisory with KPMG, spending 9 years serving Fortune 1000 companies, before joining Amazon, where he served as Head of 3P Marketplace for Consumer Electronics on Amazon Canada and worked directly with the top 1% of third-party Consumer Electronics sellers. He joins Max and Jo to discuss his favourite Amazon Seller Software Tools, and his take on Amazon's latest AI Launches.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us: https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/

Nov 5, 2024 • 26min
SearchGPT: How to optimize for ChatGPT's new search functionality
SearchGPT is finally here.
Max and Jo record a special quick episode to discuss OpenAI’s new SearchGPT feature which enables ChatGPT to retrieve relevant, real-time information from across the web. For eCommerce sellers, this innovation presents both an opportunity and a challenge: how to ensure that their content ranks well and is viewed as authoritative by this new generation of AI-driven search tools.
They discuss Key Strategies for SearchGPT Optimization:
1. Content Depth & Relevance: Go beyond keywords to fully address user questions. Create rich content that provides real value and context.
2. Authority Signals: Build Brand credibility with trusted mentions, reviews, and PR.
3. E-E-A-T Standards: Prioritize experience, expertise, authority, and trustworthiness to meet AI-driven ranking criteria.
4. Quick Digestibility: Structure content with summaries, clear headers, and bullet points for easy parsing by LLMs.
5. Technical SEO & Updates: Ensure fast loading, clean structure, and regular content updates to signal relevance.
Read more in our blog here.
Connect with us: https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/

Oct 24, 2024 • 51min
Pricing Strategies on Amazon & RUFUS with Chad Rubin
In this episode, Max and Jo sit down with Chad Rubin, a seasoned entrepreneur with over 15 years of experience in the e-commerce industry. Chad has built a remarkable career by founding and scaling multiple companies, including Skubana, The Prosper Show, Sellers Choice, and Profasee, all of which were designed to solve critical problems for Amazon sellers.
During the conversation, Chad delves into one of the most pressing issues for Amazon sellers: how to compete on pricing in an increasingly competitive marketplace. He explains that while many sellers fear being outpriced by international manufacturers, especially those based in China, the real opportunity lies in adopting smarter pricing strategies. According to Chad, the key to staying competitive is understanding how pricing impacts customer behavior, ranking, and profitability on Amazon. Sellers who focus on optimizing their pricing in response to market demand and competitor actions can significantly improve their margins without sacrificing their position in search results.
The discussion also touches on the future of e-commerce and the role of artificial intelligence in shaping pricing strategies. Chad emphasizes the importance of dynamically adjusting prices based on real-time data, allowing sellers to capture demand peaks and remain profitable during fluctuations in the market. With his extensive experience in both software development and e-commerce, Chad offers a forward-looking perspective on how brands can stay ahead of the curve in a rapidly evolving digital marketplace.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Oct 17, 2024 • 51min
AI Guided Product Research & Development with Izabella Ritz
Jo welcomes Izabella Ritz, CEO of Ritz Momentum, to discuss the cutting edge of AI and e-commerce.
A significant portion of the discussion focuses on how Isabella and her agency use AI, particularly tools like ChatGPT, to streamline product research and development. She explains how AI helps identify potential products, improve customer experiences, and optimize listings by analyzing competitor data and market trends. Isabella emphasizes the growing role of AI in Amazon's ecosystem, including its impact on product launches and customer engagement through Amazon's AI assistant, Rufus, which can directly influence sales outcomes.
The episode concludes with a forward-looking discussion about the future of e-commerce and AI. Izabella highlights the necessity for sellers to adapt to AI-driven systems to stay competitive. She warns that those who ignore these technological advancements risk being left behind, while those who embrace them will have better chances of success. The conversation is packed with practical insights on using AI to gain a competitive edge in the fast-evolving Amazon marketplace.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Oct 10, 2024 • 24min
BREAKING: Amazon Personalizing Product Titles and Descriptions [Max on Seller Sessions Rebroadcast]
In this rebroadcast of Seller Sessions, host Danny McMillan welcomes Max Sinclair to discuss key developments from the Amazon Accelerate event and the future of AI-driven ecommerce. The conversation centers around Amazon’s new approach to product listing personalization, where AI will dynamically adjust product titles and descriptions based on customer searches. This move could disrupt traditional SEO practices, as sellers lose some control over content optimization. Max shares his experience at Accelerate, revealing a lack of coordination among Amazon teams and limited seller control over opting out of these changes.
The discussion also touches on Amazon’s plans for advanced AI tools and agents, such as Project Amelia, which aims to assist sellers with business insights and customer support. Max emphasizes the rapid progress in AI capabilities, including the new GPT-4-based "o1" model, which uses reasoning for more complex tasks.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Oct 3, 2024 • 51min
Implementing Scalable Processes in an Ecommerce Business with Yoni Kozminski
In this episode of The New Frontier, Jo and Max welcome Yoni Kozminski, a seasoned global digital marketing entrepreneur with over 15 years of experience working with major brands like Mercedes-Benz, MasterCard, and Sony. Yoni shares his journey, starting from his early career in launching social media strategies for big brands, to his transition into the e-commerce and Amazon space. He discusses how he helped scale an e-commerce business and built systems and processes that led to significant growth. Now, Yoni focuses on helping other companies streamline operations and hire top-level talent through his two companies, MultiplyMii and Escala.The conversation delves into the importance of building scalable processes in business, especially for e-commerce and Amazon sellers. Yoni offers actionable insights on how businesses should approach scaling, emphasizing the need for clarity in operations and the right timing for hiring. He highlights the power of process documentation and how his companies help clients design effective Standard Operating Procedures (SOPs) to drive growth. Yoni also touches on lessons learned from scaling too fast and the value of building a team that aligns with the company’s long-term goals.The episode wraps up with discussions on remote hiring, particularly in the Philippines, and how businesses can successfully onboard and manage offshore teams. Yoni explains the framework his team uses to create an engaging onboarding experience and how technology and processes can replicate the in-person experience, making remote hiring more seamless. He also offers resources for business owners looking to enhance their hiring strategies and operational processes, giving listeners valuable takeaways on scaling their businesses effectively.This podcast is brought to you by Ecomtent and Amazing Wave. Connect with us:https://twitter.com/maxsinclair4https://www.linkedin.com/in/max-sinclair-ai/https://www.linkedin.com/in/joannalambadjieva/Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Sep 25, 2024 • 50min
Amazon Accelerate 2024: The unofficial debrief
Following an action packed week in Seattle, Jo and Max sit down to reflect on the biggest launches announced at Amazon Accelerate 2024. And there were a lot. Amazon announced 23 AI launches, including many surprises such as;
Personalised Product listings: Amazon showing each individual customer personalised titles and bullet points, completely changing the Amazon SEO game again
Amelia AI: An AI-powered personal assistant for sellers.
AI SeSu: an AI Seller support agent!
Prime Day badges on Tiktok/Google Shopping/Shopify/Paypal
Free Profitability tracker: Analyze profits from Amazon, eBay, Shopify, Walmart, and other selling channels in one place.
and more!
This podcast is brought to you by Ecomtent and Amazing Wave.
Get 20% off the AmaNordic conference with the code JOLA20
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Sep 16, 2024 • 55min
How to Start, Grow, Scale and Exit a Profitable eCommerce Brand on Amazon FBA with Neil Twa
In this episode Jo and Max welcome Neil Twa, a veteran entrepreneur with over 17 years of experience in e-commerce and Amazon FBA and author.
Neil has served over 1000+ people during his coaching and consulting career, and currently support over 200 clients in his Voltage Holdings organization which purchases and sells Amazon FBA brands and ecommerce software.
Neil reveals his unconventional yet highly effective strategies for launching and scaling Amazon businesses, advocating for a lean operational structure driven by AI and automation. He discusses how modern Amazon sellers must focus on optimizing profitability and inventory levels to stay competitive, emphasizing that AI-driven processes are the future of e-commerce. Twa also touches on the role of intent-based marketing and AI's growing impact on consumer behavior, noting that businesses must adapt or risk being left behind.
The conversation also delves into Amazon's evolving marketplace, AI's role in shaping the future, and Neil's outlook on the challenges new sellers face. He offers a bold perspective on Amazon optimization, encouraging sellers to adapt to upcoming changes in AI and inventory management. Neil's practical advice and wealth of experience make this a compelling listen for anyone interested in the future of e-commerce and Amazon strategy.
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

Sep 10, 2024 • 52min
Practical, Lesser Known Ways to Use AI for Amazon Sellers
This week Jo and Max was joined by Mike Danford, Chief Strategy Officer at Adverio. Mike plays a pivotal role in driving innovative strategies for sellers on Amazon, Walmart, and Target for multi-million dollar e-commerce brands. Rather than trudging over the same generic tips on ChatGPT heard on most podcasts, Jo, Max, and Mike have an in-depth geek out on the less-known ways all three help Amazon Seller practically implement AI in their businesses. These include, but are not limited to:
- Getting ChatGPT to give you confident scores to control for hallucinations
- Using Amazon RUFUS questions to help guide copy writing for listings
- Using Ecomtent to AI Generate A+ Content in one click
- Stuff images with keywords for Regokintion
- AI basket analysis of competitor products for bundles
- Analysis of competitor pricing changes with AI
This podcast is brought to you by Ecomtent and Amazing Wave.
Connect with us:
https://twitter.com/maxsinclair4
https://www.linkedin.com/in/max-sinclair-ai/
https://www.linkedin.com/in/joannalambadjieva/
Join the conversation on Whatsapp: https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp