New Frontier: The AI, ecommerce & entrepreneurship podcast

Following an action packed week in Seattle, Jo and Max sit down to reflect on the biggest launches announced at Amazon Accelerate 2024. And there were a lot. Amazon announced 23 AI launches, including many surprises such as; Personalised Product listings: Amazon showing each individual customer personalised titles and bullet points, completely changing the Amazon SEO game again Amelia AI: An AI-powered personal assistant for sellers. AI SeSu: an AI Seller support agent! Prime Day badges on Tiktok/Google Shopping/Shopify/Paypal Free Profitability tracker: Analyze profits from Amazon, eBay, Shopify, Walmart, and other selling channels in one place. and more! This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Get 20% off the AmaNordic conference with the code JOLA20 Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

In this episode Jo and Max welcome Neil Twa, a veteran entrepreneur with over 17 years of experience in e-commerce and Amazon FBA and author. Neil has served over 1000+ people during his coaching and consulting career, and currently support over 200 clients in his Voltage Holdings organization which purchases and sells Amazon FBA brands and ecommerce software. Neil reveals his unconventional yet highly effective strategies for launching and scaling Amazon businesses, advocating for a lean operational structure driven by AI and automation. He discusses how modern Amazon sellers must focus on optimizing profitability and inventory levels to stay competitive, emphasizing that AI-driven processes are the future of e-commerce. Twa also touches on the role of intent-based marketing and AI's growing impact on consumer behavior, noting that businesses must adapt or risk being left behind. The conversation also delves into Amazon's evolving marketplace, AI's role in shaping the future, and Neil's outlook on the challenges new sellers face. He offers a bold perspective on Amazon optimization, encouraging sellers to adapt to upcoming changes in AI and inventory management. Neil's practical advice and wealth of experience make this a compelling listen for anyone interested in the future of e-commerce and Amazon strategy. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

This week Jo and Max was joined by Mike Danford, Chief Strategy Officer at Adverio. Mike plays a pivotal role in driving innovative strategies for sellers on Amazon, Walmart, and Target for multi-million dollar e-commerce brands. Rather than trudging over the same generic tips on ChatGPT heard on most podcasts, Jo, Max, and Mike have an in-depth geek out on the less-known ways all three help Amazon Seller practically implement AI in their businesses. These include, but are not limited to: - Getting ChatGPT to give you confident scores to control for hallucinations - Using Amazon RUFUS questions to help guide copy writing for listings  - Using Ecomtent to AI Generate A+ Content in one click - Stuff images with keywords for Regokintion  - AI basket analysis of competitor products for bundles - Analysis of competitor pricing changes with AI This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

In this episode, a sceptical Max debates Nadir, the founder and CEO of Tenamint, on the usefulness of 'Web3'. Nadir brings over a decade of experience in e-commerce, having generated millions of dollars in revenue through ecommerce ventures such as PureFilters and Maswell. Nadir, now a Web3 founder, puts his case forward about how blockchain technology, NFTs, and decentralization could revolutionize e-commerce. Jo and Max probe beyond the buzzwords to investigate if there are any practical applications of Web3 in e-commerce (or more broadly) in a lively new debate-style format. You will be glad to know no friendships were hurt in the making of this podcast. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp

In this episode, hosts Jo and Max are joined by seasoned e-commerce expert Norm Farrar, host of the industry-leading Lunch with Norm podcast. Known for his deep insights into AI and e-commerce, Norm shares his thoughts on how AI is reshaping the Amazon marketplace and the broader e-commerce industry. He emphasizes the importance of staying ahead in a rapidly evolving field where AI tools are becoming essential for everything from optimizing product titles to enhancing ad campaigns and even translating content across multiple languages. Norm underscores that embracing AI is no longer optional—it's crucial for staying competitive. Norm highlights some of the most impactful AI tools that entrepreneurs can leverage to boost their businesses. Towards the end, the conversation shifts to broader business strategies, including the importance of building a strong brand in 2024 and the value of finding niche markets. Norm shares insights from his own journey, from early entrepreneurial ventures to his current projects. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠

On May 29, the SEO community was rocked by a major Google documentation leak of over 2,500 files and 14,014 ranking features, providing major insights into how Google evaluates and ranks content on its search platform (read more). This week, Max is joined by Nick Trueman, host of Winning with Shopify podcast, to discuss the takeaways from the Google SEO Leak and its' implications for ecommerce sellers. Nick’s been working in SEO & PPC for over 16 years and runs expert consultancy Spec Digital. Starting out as a PPC exec in 2007, Nick has worked with thousands of brands to increase their revenue & performance online. They also discuss how ecommerce sellers should adapt to Google's new AI. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠

This is an audio replay of Max Sinclair and Vanessa Hung's joint presentation at SellerFest. Watch the full presentation (including video) here. Introduction COSMO is Amazon's back-end AI algorithm that uses large language models and vast amounts of data to understand customer search intent and surface the most relevant products. This powerful AI system taps into a wealth of customer behavior, catalog data, and web information to create a comprehensive understanding of user needs and preferences. By harnessing the power of commonsense reasoning, COSMO is able to fill the gap between basic product attributes and deeper user intentions, providing a more intuitive and personalized shopping experience. On the front-end, RUFUS acts as a conversational shopping assistant, interacting with customers based on their behavior and data. RUFUS leverages the insights generated by COSMO to provide tailored product suggestions and answer customer queries in a natural, human-like manner. This shift towards a more interactive and AI-driven shopping experience is a significant departure from the traditional keyword-based search approach. Optimizing for COSMO and RUFUS The key to success in this new AI-driven landscape is to shift from keyword-based optimization to context-based optimization. This means: Understanding your target audience and the questions they're asking about your products. By identifying the pain points, usage scenarios, and desired features that your customers are searching for, you can create content that aligns with their intent. Creating content (both text and visuals) that addresses these user needs and intent. Crafting detailed product descriptions, bullet points, and images that provide comprehensive information about your offering will help COSMO and RUFUS better understand and recommend your products. Leveraging customer reviews and Q&As to identify and address common pain points. By understanding the real-world feedback and concerns of your customers, you can optimize your listings to proactively address these issues and improve the overall shopping experience. Optimizing backend attributes and flat files to provide COSMO with the necessary information. Ensuring that your product data is accurately and comprehensively filled out will help Amazon's AI systems better understand and surface your offerings. Utilizing AI-powered tools for image generation and content creation to enhance your listings. Services like Ecomtent, can help you reverse-engineer your product images and generate optimized visual and written content to align with COSMO and RUFUS. Get started to optimize for Amazon COSMO SEO is no longer just about keywords. There is a growing importance of visual content in Amazon's AI-powered search. RUFUS and Amazon's image recognition capabilities, such as Amazon Recognition, can analyze product images to understand the context, features, and usage of the items being sold. By optimizing your visuals for these AI systems, you can improve the discoverability and conversion of your products. This goes beyond simply uploading high-quality product shots. Sellers should also consider leveraging AI-generated images and backgrounds to create visually compelling and contextually relevant content. Tools like Stable Diffusion and Midjourney can help you produce photorealistic images that showcase your products in real-world settings and scenarios. Ecomtent's Amazon Listing Software helps you to manage this in an automated way. Read more about our Patented technology here: Ecomtent files patent on its proprietary ecommerce automation technology. Ecomtent's AI tell you on a per-listing basis what you need to add to optimize for COSMO, and then enable you to make these changes in one click. Navigating the new era of AI-powered search on Amazon requires a holistic approach that prioritizes customer intent, visual content, and continuous optimization. By leveraging the insights shared by Vanessa Hung and Max Sinclair, you can position your products for success in this rapidly changing e-commerce landscape. Stay ahead of the curve, understand your audience, and optimize your listings to thrive in the age of COSMO and RUFUS. Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠

Andrew Bell is the creator of the 1st, 2nd, 5th and 6th ranked GPTs under the search term “Amazon” on the GPT store. He has created over 200 GPTs, with an average rating of 4.4 stars from over 1,500 reviews and 50,000+ chats - a leading voice in AI for ecommerce. He is the former director of Amazon for Touch of Class and currently the Amazon ecommerce manager for the NFPA.  Andrew joins Max and Jo to discuss how to create a Custom GPT, his best prompt engineering tips, the GPT store, and the future of AI and humanity. Check out some of the discussed the best GPTs here: Amazon COSMO Audit: https://chatgpt.com/g/g-Ke1yp3oSG-amz-cosmo-audit Pinterest Optimization GPT: https://chatgpt.com/g/g-Z8x0lVds4-pinterest-optimization-gpt Etsy Optimization GPT: https://chatgpt.com/g/g-qKiAmfcWA-etsy-optimization-gpt This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠

Levi Levenfiche is co-founder of PerfectTed, the fastest–growing energy drink brand in the UK and the largest matcha brand in Europe. The company started on his Kitchen table with his wife and brother. PerfectTed is one of Dragons' Den's biggest stories (the UK's version of Shark Tank). Their energetic pitch (youtube video) which they opened by stating their "mission to spread positive energy", ended with all five Dragos offering to invest, from who they chose a £50k investment from Stephen Bartlett. He has since followed this up with a second of investment of £1m. PerfectTed have fully capitalized on their 15 minutes of TV fame, growing monthly sales from £7k pre-Dragons Den to +£1m a month today in just two and a half years. Levi joins Max to discuss their strategies of focusing on brand and community, following Stephen Bartlett's advice of "building a cult", and how they became a repeat purchase that is part of their customer's daily rituals. Levi and Max also discuss' PerfectTed's three-pronged sales channel approach of Retail, ecommerce, and Highstreet coffee shop franchise partnerships. Perfect Ted is now stocked in all major retailers, including Tesco, Asda, and Sainsburys; selling on Amazon and Shopify; as well as partnering with major Highstreet chains such as Joe and the Juice and Blacksheep. Finally, Levi turns the tables and ask's Max's advice on how he would optimize PerfectTed on Amazon, particularly for Amazon's new search Algorithm COSMO.This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠

Ben Leonard is an entrepreneur, speaker, consultant, and author of best selling book Quit Stalling and Build Your Brand; having previously grown his fitness brand to $6 million per year before exiting. In this episode, Ben shares his insights on Brand Strategy, finding and audience, developing your first product, mastering marketing, launching and growing an ecommerce company, and finally exiting. It's a must listen for those thinking of starting or selling an ecommerce brand. This podcast is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ecomtent⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Amazing Wave⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Connect with us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/maxsinclair4⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/max-sinclair-ai/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/joannalambadjieva/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join the conversation on Whatsapp: ⁠⁠⁠⁠⁠⁠https://chat.whatsapp.com/CYcyqW2D6bBETlZSGx1zTp⁠