The Marketing Millennials

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsWHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETINGContent marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing.Understanding Your AudienceContent marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience.Providing ValueContent marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience.Building RelationshipsContent marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience.Enhancing EngagementContent marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand.Supporting SalesContent marketing can support your sales efforts by providing your sales team with the information they need to close deals. By creating content that educates your audience about your products or services, you can help your sales team to be more effective and efficient in their sales efforts. This can lead to a better overall customer experience, as customers feel more informed and confident in their purchasing decisions.

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows in this episode from the archives.KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow KT:LinkedIn: linkedin.com/in/ktmcbratneyTwitter: twitter.com/k_to_the_tKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro02:08 The Spider Web of Organic Growth16:27 How Marketing Has Been Democratized19:42 The Need to Talk With People, Not At Them20:10 Why It’s Time to Break Out of Our Boxes22:17 Sometimes You’ve Just Gotta Work Harder24:40 Personal Brand Authenticity31:15 Take a Look At TikTok33:15 Why Can’t We All Just Get Along?41:48 If I Can Tell You One Thing

When you treat your customer like the star of the show, it doesn’t feel like marketing.Meet Chantelle, one of the best in the business. This is one from the archives.Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Chantelle:LinkedIn: linkedin.com/in/chantellemarcelleTwitter: twitter.com/ccmarce_writesKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

This episode from the archives is gold.Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyyepez/Twitter: https://twitter.com/AnthonyYepezKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGYSocial media has become an integral part of modern marketing strategies. An effective social media marketing strategy can help businesses reach a wider audience, engage with their customers, and build their brand. In this blog post, we’ll explore the key steps to create an effective social media marketing strategy.Define Your Goals and ObjectivesThe first step in creating an effective social media marketing strategy is to define your goals and objectives. What do you want to achieve through your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Defining your goals and objectives will help you to create a focused and effective social media marketing strategy.Choose the Right Social Media PlatformsOnce you have defined your goals and objectives, the next step is to choose the right social media platforms for your business. There are many social media platforms to choose from, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Consider the preferences of your target audience and the nature of your business when deciding which platforms to use.Build Your CommunityBuilding a community of followers on social media is essential to the success of your social media marketing strategy. Engage with your followers by responding to comments and messages, and by sharing content that is relevant and valuable to them. Use hashtags and social media ads to increase your visibility and reach a wider audience.4. Measure Your PerformanceMeasuring the performance of your social media marketing efforts is important to ensure that you are achieving your goals and objectives. Use analytics tools provided by social media platforms, or third-party analytics tools like Google Analytics, to track your performance. Monitor your follower growth, engagement rates, click-through rates, and other metrics to optimize your strategy and achieve better results.In conclusion, creating an effective social media marketing strategy requires careful planning and execution. By defining your goals and objectives, choosing the right social media platforms, developing a content strategy, building your community, and measuring your performance, you can create a successful social media marketing campaign that drives results.

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You’ll also hear Tracey’s spicy take on why content marketing is chaos.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro00:57 Vogue Ambition03:36 All The Latest Cat News07:53 The Goal Is 100%10:47 The Importance of Building In Time11:47 Design is Hard14:25 People Don’t Read Long Form Content17:18 The Content Repository23:48 Why Content Marketing is Chaos29:10 Not Healthy to Die On a Moving Marketing Hill

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more.Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies.Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity.You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Dale:LinkedIn: https://www.linkedin.com/in/copierwarrior/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves.And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast.Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Aazar:LinkedIn: https://www.linkedin.com/in/aazarshad/Twitter: https://twitter.com/AazarshadFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO IMPLEMENT MESSAGE-MARKET FITIn today’s competitive business world, it is not enough to simply have a product or service that meets a market need. Your messaging must also be tailored to resonate with your target audience. In this blog post, we will discuss how to implement message-market fit for your marketing strategy.Understand Your Target MarketThe first step in implementing message-market fit is to understand your target market. Who are your customers? What are their needs, challenges, and goals? What motivates them to make purchasing decisions? Understanding your target market allows you to create messaging that speaks directly to their pain points and desires.Develop a Clear Value PropositionOnce you understand your target market, you can develop a clear value proposition that communicates the benefits of your product or service. Your value proposition should be clear, concise, and focused on the customer. It should answer the question, “Why should I buy from you?” in a way that resonates with your target audience.Test and Refine Your MessagingNext, it is important to test and refine your messaging to ensure it resonates with your target market. This can be done through customer surveys, focus groups, or A/B testing of different messaging on your website or marketing materials. By collecting feedback and analyzing data, you can refine your messaging to ensure it is tailored to your target market.Align Messaging Across All ChannelsTo ensure message-market fit, it is important to align your messaging across all channels, including your website, social media, email marketing, and advertising. Consistency in messaging helps to build trust with your target audience and reinforces your value proposition.Continuously Monitor and Adjust Your MessagingFinally, it is important to continuously monitor and adjust your messaging to ensure it remains relevant and resonates with your target audience. Stay up-to-date with industry trends and changes in your target market to ensure your messaging remains relevant. Monitor metrics such as website traffic, lead generation, and conversion rates to identify areas for improvement.In conclusion, implementing message-market fit is essential for creating an effective marketing strategy. By understanding your target market, developing a clear value proposition, testing and refining your messaging, aligning messaging across all channels, and continuously monitoring and adjusting your messaging, you can create messaging that resonates with your target audience and drives results.

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari. Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comKeep up to date with the latest news from Go-To-Millions.Follow Ari on Twitter: https://twitter.com/arihappywickLinkedIn: https://www.linkedin.com/in/arimurraySign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sam:https://www.linkedin.com/in/samanthahembree/Follow Brooklin:https://www.linkedin.com/in/brooklin-nash/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 The Benefits Of Being In-House07:59 Freelancing Freedom12:35 What People Underestimate18:54 Finding Your Niche22:39 Asking Yourself What You Really Want24:48 The Different Marketing Hills To Die On28:31 Advice You Wish You’d Received29:56 Don’t Be Afraid To Say Yes35:47 Who We AreHOW TO THINK ABOUT LONG-FORM B2B CONTENTUnderstand your audienceChoose the right formatFocus on quality over quantityUse a clear structurePromote your content

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer.Get to know Kaylee better in this quick-fire question and answer session.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com