The Marketing Millennials

How does a jewelry designer go from writing a few emails to helping her clients make multi-million dollar sales? Katie Momo is one of the most talented copywriters out there.Daniel and Katie dive straight into how she started out as an odd-job marketer, why focussing on features is death to sales copy, and why customer research is the marketing hill she’d die on.You’ll also hear Katie’s spicy take on why the best copy isn’t written, it’s found.And for marketing professionals, Northbeam is the new gold standard for marketing attribution. Through Northbeam’s machine learning models, brands are able to identify which marketing campaigns will be profitable - all before spending tens of thousands of dollars to find out. Visit www.northbeam.io to request a demo now. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Katie:LinkedIn: linkedin.com/in/katie-momo-63b67137Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials00:00 Intro03:44 Your Fancy Tech Isn’t Your Selling Point10:04 Personality Driven Marketing13:39 Customer Research is The Hill I’d Die On14:18 The Best Copy Isn’t Written23:05 How You Can Learn From The Best28:13 Finding Katie

What’s the goal of marketing? To capture attention. Adam Ryan, CEO of Workweek, is certainly doing that. Find out how.Adam and business partner Becca Sherman are the founders behind Workweek, the media company unlocking the power of the creator economy.Daniel and Adam dig into his experience as former President of The Hustle, how to create a media company inside a business, and why media and content marketing are the same…but different.You’ll also hear Adam’s take on why media budget should always be kept separate from marketing budget.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Adam:LinkedIn: linkedin.com/in/adamtryanTwitter: twitter.com/AdamRy_nKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:24 Meet Mr Ryan, Sir03:23 How To Build Trust Through Connection05:24 Building Without Draining09:38 The Difficulty of Running a Media Business14:09 One to Avoid16:24 Great Media Is Like Great Content, But Different21:29 Constraining Brand Identity35:42 Don’t Forget The Why38:30 Who Inspires Me Right Now

Some people are born to be entrepreneurs. Anna Tutckaia has founded several businesses and is laser focused on marketing. Find out what she knows.From an organic grocery chain to a marketing agency, Anna’s founder knowledge and experience stands her apart in the world of digital marketing.Daniel and Anna dive into how she got into the marketing space, why influencer marketing is her number one channel, and why you should always return to the basics.You’ll also hear why it’s so important to personalize content and why Anna thinks direct response ads are no longer the vending machine they once were. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Anna:LinkedIn: linkedin.com/in/annatutckaiaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet.Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.Hear Ari get into the weeds of what you need to think about before hitting the launch button, why performance marketing should own the website, and how Daniel and Ari met.You’ll also hear Ari’s hot take on the role of teams in launching an ecommerce brand.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ari:LinkedIn: linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. He joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why.Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it.Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers.You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Connor:LinkedIn: linkedin.com/in/connorsaeliKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials01:48 Investment Banker To Eligible Bachelor04:57 Lessons From Non Reality11:36 The TikTok Phenomenon12:18 People Buying From People19:39 The Power Of UGC23:09 Connor’s Pitfall To Avoid34:12 Figuring Out The Fun35:48 Attractive Authenticity41:56 Where to Find Connor

How do you solve a problem like scaling cloud storage? Shane Hegde believes the answer is changing your perception of what a company looks like.Shane is Co-founder and CEO of Air, a creative operating system for marketers, that automates the mindless tasks marketers do every day.Daniel and Shane jump right into how he got into the marketing space, what exactly a media company is, and why you shouldn’t always jump on the latest trends.You’ll also hear Shane’s take on why all businesses are media companies whether they like or not.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Shane:LinkedIn: linkedin.com/in/shanehegdeKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows.KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.And if you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow KT:LinkedIn: linkedin.com/in/ktmcbratneyTwitter: twitter.com/k_to_the_tKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

When you’re an agency founder in your 20s pulling in the kind of revenue Cardinal is, you’re doing something right. Cardinal shares his secrets on growing and scaling an email agency.Daniel and Cardinal dive into conversation exploring his non-traditional path into copywriting, an obsession with learning the skill inside and out, and why he’s giving his agency time and space to grow like a startup.You’ll also hear why one bad hire can ruin business, why Cardinal sets time aside to write every morning, and why he’s not a fan of direct response marketing.And if  you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Cardinal:Twitter: twitter.com/CardinalMasonKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

From his first job giving prison tours to becoming one of the greatest marketers operating right now, tapping into Jay Baer’s brain is like having your own set of marketing playbooks.Jay got into the internet before it really existed and has stayed ahead of the curve ever since. Join Daniel and Jay as they get into why speed is becoming a necessity in customer experience and marketing, how you should think about creating content, and the importance of talking to customers.You’ll also hear why Jay believes marketers should spend far more time focussing on customer retention and not just customer acquisition.If you’re losing time and money with customers who don’t show up for booked calls, you need Chili Piper. With their cutting edge platform they’re helping companies like Airbnb achieve more demos and calls, prevent call drop-outs and boost conversion rates. Head to www.chilipiper.com/millennials for a demo. And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Jay:LinkedIn: linkedin.com/in/jaybaerTwitter: twitter.com/jaybaerKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps0:00 intro0:16 Don't Kid Yourself03:16 The First Internet03:47 The Two Smart Things Jay Baer Did09:36 Opposite of Logical18:00 Customers In The Wild26:27 Tequila/Insta Disection31:37 One Thing Jay Baer Would Tell You34:30 Who to Pay Attention To35:16 How to Create Great Content