The Marketing Millennials

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z.Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits.Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.Follow Gigi:LinkedIn: linkedin.com/in/gigirobinsonTwitter: https://twitter.com/itsgigirobinsonKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com The 5 Pillars of Authentic Social Media ContentWhen creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content: Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest. Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers. Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers. Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention. Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly. 

In this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy.Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides.Follow Alexa:LinkedIn: linkedin.com/in/alexakilroyTwitter: https://twitter.com/AlexaKilroyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like.She’s ready to open her playbook wide open.Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creationFollow Ann:LinkedIn: https://www.linkedin.com/in/annhandley/Twitter: https://twitter.com/MarketingProfsKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:02 How I Think About Great Content07:43 Content Is Not A Performance Piece15:12 Serving The Audience19:47 The Inspiration To Write21:52 The Importance Of Half Baked Ideas24:39 4 Drafts, 4 Purposes28:18 No Such A Thing As Writer’s Block32:39 One In A Million Copywriting Tip42:18 Writing From Experience

From education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.Follow Alexa:LinkedIn: linkedin.com/in/alexakilroyTwitter: https://twitter.com/AlexaKilroyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:31 Combining Brand And Performance02:47 Growing Outside The Bubble06:08 The Psychology of Marketing09:32 Figuring Out Customer Experience12:49 Alexa’s Two Marketing Hills17:29 Creating Authority On Landing Pages20:50 Becoming Repurposeful23:05 Getting Into Google Ads26:12 Who Gives A Shit?

Daniel’s back with 7 questions for wife and top marketer Ari, in this quickfire round.Hear the best advice she’s ever been given and some of the marketing tactics she’s bullish on.And if you enjoyed this episode, check out the full episode here: https://pod.link/1527434899If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Ari:LinkedIn: linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.Join Daniel and Ross for this AirMeet virtual event.Follow Ross:LinkedIn: linkedin.com/in/rosssimmondsTwitter: https://twitter.com/TheCoolestCoolKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:19 The 4 Categories Of Great Content07:10 How To Avoid Mediocrity11:19 The Benefit Of One Channel Greatness14:30 The Role Of A Distribution Marketer20:29 How To Understand Where Your Audience Is Hanging Out25:25 The SEO Video Play33:04 How To Grow As A Marketer38:13 Intentional Content42:20 Always Add Value

Trung T. Phan is the legendary marketer behind hundreds of viral memes and tweets. What he doesn’t know about viral content isn’t worth knowing. Join Daniel Murray and Trung for this AirMeet virtual event, where Trung breaks down low and high effort threads, how each tweet in a thread should be shareable, and how to sell great workFollow Trung:LinkedIn: linkedin.com/in/tp23Twitter: https://twitter.com/trungtphanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:49 Low Effort Viral06:22 Pulling The Emotional Strings09:18 Incorporating The Corporate Into Twitter11:53 Nail The Headline15:37 The Hard Work Behind A Thread22:43 Why Content Creation Might Not Be For You26:29 Consumer Facing Vs Private Passion29:54 The Repurposing Formula31:20 Who Cares Anyway?

Daniel fires 7 quick questions at Tyler and Connor in this fireside chat.Discover the best advice they've ever received, how to trust your own judgment, and way more besides.Follow Connor:LinkedIn: linkedin.com/in/connor-fyfe-filmsFollow Tyler:LinkedIn: linkedin.com/in/tyler-fyfeKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This episode’s a special one as Daniel sits down with one of the most influential marketers in his life, his mom.Beverly Pamensky is also a serial entrepreneur in the travel and event industry, a small business advisor, and coach & mentor.Daniel and Beverly talk about how she adapted her marketing tactics after a global move, the importance of building fans of your brand, and the marshmallow campaign she invented to win loyal customers and stand out in a male-dominated industry.And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.Follow Beverly:LinkedIn: linkedin.com/in/bevpamenskymurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHow To Build Brand EvangelistsDeliver exceptional customer serviceCreate a community around your brandOffer exclusive perks and rewardsEncourage user-generated contentEngage with your customers on social media

Matei Psatta is behind some of the most successful billboard advertising in the US and Europe. He shares why Out Of Home marketing is great for brand storytelling.Matei is Co-founder and CEO at Blindspot, the company building the world's first interconnected network of digital indoor & outdoor screens for advertisers.He and Daniel get into conversation on how to drive traffic using clever billboard tactics, why in-house creatives are a trend Matei loves to see, and connecting the dots between creativity and effective marketing.Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.Follow Matei:LinkedIn: linkedin.com/in/mateipsattaTwitter: https://twitter.com/mateipsattaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com