What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?
Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.
Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Sam:
https://www.linkedin.com/in/samanthahembree/
Follow Brooklin:
https://www.linkedin.com/in/brooklin-nash/
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
03:01 The Benefits Of Being In-House
07:59 Freelancing Freedom
12:35 What People Underestimate
18:54 Finding Your Niche
22:39 Asking Yourself What You Really Want
24:48 The Different Marketing Hills To Die On
28:31 Advice You Wish You’d Received
29:56 Don’t Be Afraid To Say Yes
35:47 Who We Are
HOW TO THINK ABOUT LONG-FORM B2B CONTENT
Understand your audience
Choose the right format
Focus on quality over quantity
Use a clear structure
Promote your content
The Marketing Millennials