The Marketing Millennials cover image

The Marketing Millennials

Latest episodes

undefined
74 snips
Dec 6, 2022 • 56min

Justin Welsh - Content Systems (Content Legends Virtual Series)

Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,Follow Justin:LinkedIn: linkedin.com/in/justinwelshTwitter: https://twitter.com/thejustinwelshKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro04:54 The No-Hypothesis Hypothesis07:35 Starting Out Advice10:49 The Ideation Starting Point14:48 Justin’s 10-Step Process20:36 The Copywriting Template23:58 Being Cognizant29:14 Thinking In Concentric Circles36:04 All Multifaceted40:24 The Theme
undefined
Dec 1, 2022 • 32min

124 - How Shopify Grew to Over 325k+ YouTube Subscribers

Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode.Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity.And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.Follow Connor:LinkedIn: linkedin.com/in/connor-fyfe-filmsFollow Tyler:LinkedIn: linkedin.com/in/tyler-fyfeKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro04:25 Replace Algorithm With Audience09:25 Why Cutting Back Content Isn’t Always The Best Tactic12:04 Quantity Or Quality?14:43 Delivering On The Promise19:20 The Beast Example23:02 Content Creation That Demands Action25:39 Bad Creative Is No Longer An Option28:26 Where To Place Your Budget30:42 The Writing Focus
undefined
Nov 30, 2022 • 7min

Fireside Chat: Brendan Gahan, Chief Social Officer at Mekanism

Daniel has 7 rapid-fire questions for Brendan, one of the key names in influencer marketing.Join them in this fireside chat and get the personal story behind the headlines.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Brendan:LinkedIn: linkedin.com/in/brendangahanTwitter: https://twitter.com/brendangahanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
undefined
14 snips
Nov 29, 2022 • 46min

Ari Murray - Content That Converts (Content Legends Virtual Series)

How do you create content that converts? Ask Ari Muray, VP of Growth at Sharma Brands and creator of the Go-To-Millions newsletter, reaching more than 14.5k subscribers twice a week.Join Daniel and Ari for this AirMeet virtual event, where Ari unpacks her playbook on content that converts.Follow Ari:LinkedIn: www.linkedin.com/in/arimurrayKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
undefined
Nov 23, 2022 • 36min

123 -Why Retention Marketing is More Important Than Ever

First impressions count and when your customer has a great onboarding experience, they’ll be back. Discover Val Geisler’s retention marketing strategies.Val is Customer Advocacy Lead at Klaviyo. She’s also a CustomerX award nominee and speaker.Daniel and Val get into how a background in theater was the perfect fit for a career in marketing, how customer acquisition relies on onboarding, and how to distribute data insights in a meaningful way to your marketing team.Follow Val:LinkedIn: https://www.linkedin.com/in/lovevalgeisler/Twitter: https://twitter.com/lovevalgeislerKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
undefined
Nov 22, 2022 • 5min

Fireside Chat: Cody Plofker, CMO of Jones Road Beauty

Join Daniel as he and Cody get into 7 questions that reveal Cody’s motivation and passions for marketing and more.Join them in this fireside chat.If you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!Follow Cody:LinkedIn: linkedin.com/in/cody-plofker-47a29b120Twitter: https://twitter.com/codyplof Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
undefined
Nov 21, 2022 • 42min

Morgan J Ingram - How To Write Email That Sells (Content Legends Virtual Series)

Morgan J Ingram is a marketer at the top of the B2B game and he’s opening up his email playbook. Grab a pen.Join Daniel Murray and Morgan for this Airmeet virtual event, where Morgan unpacks the secrets to email success - all signal, no fluff.Follow Morgan:LinkedIn: linkedin.com/in/morganjingramTwitter: https://twitter.com/morganjingramKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
undefined
Nov 17, 2022 • 41min

122 - A New Way To Go-To-Market with Media, With Anthony Kennada

How do you create the kind of content your audience actually wants?Anthony Kennada is solving the problem for B2B companies with AudiencePlus, building software, content, and community to help every company evolve their content and media marketing.Daniel and Anthony get into distributing content in a meaningful way, the community-led growth trend, and why people buy from people.Do you want your website to stand out in a crowded marketplace? Turn the online spotlight back to your site and grab your customers’ attention with Semrush. For next level online marketing visit semrush.com/free and try it free for 7 days.Follow Anthony:LinkedIn: linkedin.com/in/akennadaTwitter: https://twitter.com/akennadaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHow to Write Content For a B2B Audience Write Content With a B2B Perspective Use Short Sentences And Paragraphs Be Ultra-Specific. Don’t Shy Away From Industry Jargon. Don’t Be Afraid To Be Funny And Use Storytelling  
undefined
Nov 16, 2022 • 42min

121 - Why You Should Invest in Retention Marketing

How do brands create a customer experience that feels like private membership? Through Smartrr software. Meet the Founder and CMO.Smartrr helps DTC brands by creating a seamless checkout and customer portal experience for subscribers. It also empowers teams to be agile and proactive through real-time analytics and customer success tools.Daniel gets into conversation with Founder and CEO Gabriella Tegen and Shannon O’Boyle, Marketing Director. You’ll hear how this innovative app started with a problem that needed to be solved, how subscription creates brand advocates, and trends to keep an eye on - like giftable subscriptions.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Shannon:LinkedIn: linkedin.com/in/shannonoboylesmartrrFollow Gabriella:LinkedIn: linkedin.com/in/gabriella-yitzhaekKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:27 Next Gen Subscription Apps07:00 The Right Way to Treat Your Customer11:18 Creating The Right Functionality For The Job15:12 Subscription VS Membership19:39 The Perfect Combination Business Model23:59 How to Flip Your Funnel28:24 How to Create Brand Advocates31:29 Sound Advice37:51 Who’s Inspiring Smartrr?
undefined
Nov 15, 2022 • 37min

120 - The Power of Association Marketing, with Casey Adams

Casey may be young but he’s gained more marketing knowledge in the last 5 years than operators twice his age.Daniel and Casey get into the kind of conversation where you'll want to grab a pen. Crammed full of high-signal, practical takes, Casey shares his thoughts on how to DM influencers, tripling down on video content, and why you should see your brand as a media company.Follow Casey:LinkedIn: linkedin.com/in/casey-adams-430b3114aKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro02:03 Making The Right Associations07:02 How to DM Influencers09:18 Creating Instant Connections13:25 The Most Powerful Way to Market Yourself16:12 Time to Triple Down 21:48 Embodying The Entrepreneur Spirit27:06 Your Podcast As A Media Company33:16 Just Get Started Already35:59 Exciting Future Shout Out

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app