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The Marketing Millennials

Latest episodes

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Jan 6, 2021 • 43min

26 - Dan Kimball (SVP of Marketing at Yelp): Marketing Goal Planning and Strategy

We sit down with Dan Kimball,  the Senior Vice president of Marketing at Yelp. He also did marketing at Eventbrite, Capital One, and a number of startups.  Connect with Dan here: https://www.linkedin.com/in/danielkimball/ Marketing Jobs at Yelp: https://www.yelp.careers/us/en/search-results
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Jan 4, 2021 • 51min

25 - Nicole Parlapiano (VP of Marketing at Tinder): Brand and Data Privacy

We are joined by Nicole Parlapiano, the Vice President, Marketing for North America at Tinder. She previously was the Head of Marketing at WeWork and Vice President at VaynerMedia. Linkedin: https://www.linkedin.com/in/nicoleparlapiano/
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Jan 1, 2021 • 31min

24 - Developing a Brand Strategy with Amanda Goetz

Amanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal.  She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals. House of Wise: https://houseofwise.co/ Twitter: @amandamgoetz
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Dec 30, 2020 • 50min

23 - Sangram Vajre: Account Based Marketing (ABM)

Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B). He is also the author of two books on B2B Marketing - ABM and ABM is B2B and the host of the podcast, FlipMyFunnel, which is a top 50 business podcast for marketing and sales leaders with over half a million downloads. He is also the host of the Peak Community (Private group): an exclusive marketers only group for CMO and emerging CMO to help grow 1% better each week. Contact info: Sangram Vajre sangram@peak.community
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Dec 27, 2020 • 54min

22 - The Power of Storytelling with Joel Hansen

Whether it’s helicoptering in speakers to Western Canada’s largest marketing conference or taking the TEDx stage to share an idea, Joel Hansen’s heart for storytelling and empowering others will always be integral to his work.  Born and raised on the West Coast, Hansen is now a regularly sought out Marketing Advisor and regular speaker on the topics of Linkedin, Social Media and Personal Branding.  Having had the privilege to partner with global brands in past ventures like Uber, Amazon, Slack, Buzzfeed, Hootsuite, DAVIDsTea and Airbnb has opened his eyes to the impact an organization can have when a brand’s story empowers their audience.  On Linkedin, He’s had the opportunity to help brands such as the LA Clippers, Translink, Best Buy, Vancouver Canucks, Prezi and Adobe develop initiatives that drive brand awareness for younger generations.  He's also been notably recognized by Daily Hive as one of Vancouver's Top 30 Tech Influencers to follow and featured by GoDaddy, BetaKit and Forbes in further stories. Joel’s enthusiasm and youthfulness combine to make his talks easily relatable and full of same-day actionable takeaways for the listeners.
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Dec 22, 2020 • 49min

21 - Data-Driven vs. Data-Informed Marketing with Evan Singer

We chat with Evan Singer, the Founder of Human Speek, a digital marketing agency that focuses on marketing that clicks.  He previously worked as the Senior Brand Strategist at Uber and Product Marketing Manager at the NFL.. He specializes in brand, product, content, and tech.
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Dec 17, 2020 • 38min

20 - Allen Gannett: How to come up with creative ideas?

Allen Gannett founded TrackMaven, which in October 2018 merged with Skyword to form the #1 content marketing platform. Previously, co-founded Acceleprise, the leading SaaS startup accelerator.  He is the author of The Creative Curve, a book about developing the right idea at the right time. The Creative Curve is available in eight languages and has been featured on CNBC, Inc, Business Insider, and more. Get the book "The Creative Curve": Buy Here
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Dec 15, 2020 • 45min

19 - Vikki Ross: Secrets of Copywriting

Vikki Ross has been writing copy for major global brands for 24 years and she specializes in branding and tone of voice, and she travels the world telling businesses how to talk. She had some amazing copywriting gigs at The Body Shop and Virgin Media and joined Sky as Head of Copy to co-create their brand personality and tone of voice. That was 10 years ago and she has been their Lead TOV Consultant ever since.  She is @VikkiRossWrites on Twitter where she created #copywritersunite and @copynights to connect copywriters.
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Dec 11, 2020 • 42min

18 - The Next Generation of Field Marketers with Nick Bennett

We chat with field marketing expert, Nick Bennett, the Director of Field Marketing @ logz.io and former head of field marketing at Clari. 
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Dec 8, 2020 • 41min

17 - 6 Tactics To Increase Qualified Opportunities with Garrett Mehrguth

We sit down with Garrett Mehrguth, CEO of Directive, a next-gen performance marketing agency for software companies. Garrett is hosting 3 shows right now for SaaS marketers. SaaS Marketing Makeover, Sour & SaaS, and 2 Minutes of SaaS. We talk about 6 Data- Validated Tactics To Increase Qualified Opportunities. 

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