The Marketing Millennials

Tracey Wallace was a journalist from childhood and hasn’t stopped writing since. There’s not much she doesn’t know about content marketing. Check out this all-signal episode from the archives.As a child Tracey wrote magazines for her neighbors, revealing the activities of the local cats. She also took her red pen to Vogue and Teen Vogue, casting her editorial eye over them both. Now she’s Content Director at Klaviyo and a Workweek creator.Daniel and Tracey talk about her transition from journalism into content, via tech and retail, the importance of design in content, and how Google Sheets is winning the content repository game.You’ll also hear Tracey’s spicy take on why content marketing is chaos.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Tracey:LinkedIn: linkedin.com/in/traceyrwallaceTwitter: twitter.com/TraceWallKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro00:57 Vogue Ambition03:36 All The Latest Cat News07:53 The Goal Is 100%10:47 The Importance of Building In Time11:47 Design is Hard14:25 People Don’t Read Long Form Content17:18 The Content Repository23:48 Why Content Marketing is Chaos29:10 Not Healthy to Die On a Moving Marketing Hill

Why should all marketers know about sales? Dale Dupree, the original sales rebel, answers this question and more.Dale is the Founder CSO of The Sales Rebellion, offering creative sales training for individuals and companies.Daniel and Dale get into conversation on why the art of sales is the key to success, how sales and marketing can work together to create great customer experiences, and why non-traditional mediums can drive customer curiosity.You’ll also hear Dale’s take on why money is a byproduct of good service and why he’ll always be fighting mediocrity.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Dale:LinkedIn: https://www.linkedin.com/in/copierwarrior/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves.And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast.Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Aazar:LinkedIn: https://www.linkedin.com/in/aazarshad/Twitter: https://twitter.com/AazarshadFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO IMPLEMENT MESSAGE-MARKET FITIn today’s competitive business world, it is not enough to simply have a product or service that meets a market need. Your messaging must also be tailored to resonate with your target audience. In this blog post, we will discuss how to implement message-market fit for your marketing strategy.Understand Your Target MarketThe first step in implementing message-market fit is to understand your target market. Who are your customers? What are their needs, challenges, and goals? What motivates them to make purchasing decisions? Understanding your target market allows you to create messaging that speaks directly to their pain points and desires.Develop a Clear Value PropositionOnce you understand your target market, you can develop a clear value proposition that communicates the benefits of your product or service. Your value proposition should be clear, concise, and focused on the customer. It should answer the question, “Why should I buy from you?” in a way that resonates with your target audience.Test and Refine Your MessagingNext, it is important to test and refine your messaging to ensure it resonates with your target market. This can be done through customer surveys, focus groups, or A/B testing of different messaging on your website or marketing materials. By collecting feedback and analyzing data, you can refine your messaging to ensure it is tailored to your target market.Align Messaging Across All ChannelsTo ensure message-market fit, it is important to align your messaging across all channels, including your website, social media, email marketing, and advertising. Consistency in messaging helps to build trust with your target audience and reinforces your value proposition.Continuously Monitor and Adjust Your MessagingFinally, it is important to continuously monitor and adjust your messaging to ensure it remains relevant and resonates with your target audience. Stay up-to-date with industry trends and changes in your target market to ensure your messaging remains relevant. Monitor metrics such as website traffic, lead generation, and conversion rates to identify areas for improvement.In conclusion, implementing message-market fit is essential for creating an effective marketing strategy. By understanding your target market, developing a clear value proposition, testing and refining your messaging, aligning messaging across all channels, and continuously monitoring and adjusting your messaging, you can create messaging that resonates with your target audience and drives results.

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there - who just happens to be his wife, Ari. Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage - a hero.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comKeep up to date with the latest news from Go-To-Millions.Follow Ari on Twitter: https://twitter.com/arihappywickLinkedIn: https://www.linkedin.com/in/arimurraySign up to the Go-To-Millions newsletter: https://workweek.com/brand/go-to-millions/

What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sam:https://www.linkedin.com/in/samanthahembree/Follow Brooklin:https://www.linkedin.com/in/brooklin-nash/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 The Benefits Of Being In-House07:59 Freelancing Freedom12:35 What People Underestimate18:54 Finding Your Niche22:39 Asking Yourself What You Really Want24:48 The Different Marketing Hills To Die On28:31 Advice You Wish You’d Received29:56 Don’t Be Afraid To Say Yes35:47 Who We AreHOW TO THINK ABOUT LONG-FORM B2B CONTENTUnderstand your audienceChoose the right formatFocus on quality over quantityUse a clear structurePromote your content

This week's fireside is with Kaylee Edmonson, VP of Revenue at Refine Labs and a slick demand gen marketer.Get to know Kaylee better in this quick-fire question and answer session.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How do you define demand generation?Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of Revenue, R&D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies.Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy.You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Kaylee:LinkedIn: https://www.linkedin.com/in/kaylee-edmondson/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:14 When Marketing Feels Off03:34 Creating Demand Through Brand Storytelling06:18 The Demand/Creation Split10:17 How To Push Back Against Adding Forms15:18 Data As A Compass, Intuition From Experience18:44 The Marketing Hill I’d Die On23:06 The Feedback Loop Is Real28:36 A Firm Base Of Analytics And Understanding30:45 Connect With KayleeHOW TO CREATE DEMAND THROUGH BRAND STORYTELLINGIdentify Your Brand’s StoryUse Emotion to Create a ConnectionUse Visuals to Enhance Your StoryFocus on the Benefits of Your Product or ServiceConsistency is Key

How should marketers use AI?Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Meghan:LinkedIn: https://www.linkedin.com/in/meghankeaney/Twitter: https://twitter.com/meghkeaneyFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:11 The Pain Point AI Is Solving03:53 Two Extreme Reactions06:01 Why AI Can’t Replace Great Writers07:07 A Photography Parallel09:30 Solving The Time Drain Of Long Form Content12:30 Meghan’s Favorite Use Case15:38 The Marketing Hill I Would Die On20:13 Marketing As An Introvert24:00 An Early Education In StorytellingHOW TO USE AI AS A MARKETING TACTICArtificial intelligence (AI) has revolutionized the way we live and work, and it is no different when it comes to marketing. AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, and optimize marketing campaigns. Here are some ways you can use AI as a marketing tactic:Personalize ContentAI can be used to analyze customer data and behavior, which can be used to create personalized content for each customer. By personalizing content, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales.Improve Customer ServiceAI-powered chatbots can provide 24/7 customer support, answering common questions and resolving issues in real-time. By improving customer service, you can enhance the customer experience and increase customer satisfaction.Optimize Marketing CampaignsAI can be used to analyze customer data and behavior, which can be used to optimize marketing campaigns. By analyzing data such as click-through rates, conversion rates, and engagement rates, you can make data-driven decisions to improve the effectiveness of your marketing campaigns.Predictive AnalyticsAI can be used for predictive analytics, which can help you identify trends and patterns in customer behavior. By analyzing data such as purchase history, search behavior, and social media activity, you can predict customer needs and preferences and tailor your marketing efforts accordingly.Image and Voice RecognitionAI-powered image and voice recognition can be used to create personalized experiences for each customer. By analyzing images and voice data, you can create customized content that resonates with each customer, creating a more personalized experience.In conclusion, AI can be used as a powerful marketing tactic to improve customer engagement, personalize content, optimize marketing campaigns, improve customer service, and predict customer behavior. By incorporating AI into your marketing strategy, you can create a stronger connection between your brand and your target audience, which can lead to increased engagement and sales. To succeed in today’s competitive marketplace, businesses must embrace AI as a core marketing strategy.

Want more marketing wins? Learn to understand your customers better.This episode from the archives is a fascinating look at the intersection of marketing and psychology.Rory is Vice Chairman at Ogilvy UK, the global advertising, brand and content agency, where he’s worked for more than three decades.Join Daniel and Rory for a fascinating conversation exploring Rory’s key learnings from a lifetime in marketing, why he co-founded a behavioral science unit at the agency, and how the small changes can make the biggest impact.Follow Rory:LinkedIn: https://www.linkedin.com/in/rorysutherland/Twitter: https://twitter.com/rorysutherlandKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO USE PSYCHOLOGY IN MARKETINGAs a marketer, understanding the psychology behind consumer behavior can be a powerful tool in developing effective marketing strategies. By utilizing psychological principles, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. Here are some ways you can use psychology in your marketing efforts:Use Social ProofSocial proof is the psychological phenomenon where people follow the actions of others in order to conform to social norms. By using social proof in your marketing, you can show potential customers that other people have used and enjoyed your product or service. This can be achieved by displaying customer testimonials, ratings, and reviews.Appeal to EmotionsPeople often make purchasing decisions based on emotions rather than logic. By appealing to your target audience’s emotions, you can create a strong connection between them and your brand. This can be achieved by using storytelling, evocative imagery, and language that taps into the emotions of your audience.Create ScarcityThe fear of missing out (FOMO) is a powerful psychological motivator. By creating scarcity, you can tap into this fear and encourage potential customers to make a purchase. This can be achieved by using limited time offers, limited edition products, and countdown timers on your website.Use AnchoringAnchoring is the psychological principle where people rely heavily on the first piece of information they receive when making a decision. By anchoring your prices, you can influence how your target audience perceives the value of your products or services. This can be achieved by displaying the original price crossed out next to the discounted price.Utilize the Power of ColorsColors have a strong psychological impact on people and can be used to influence consumer behavior. By using the right colors in your marketing, you can create a specific mood or emotion in your target audience. For example, using red can create a sense of urgency, while blue can create a feeling of trust and reliability.In conclusion, understanding the psychology behind consumer behavior is a powerful tool in developing effective marketing strategies. By using social proof, appealing to emotions, creating scarcity, using anchoring, and utilizing the power of colors, you can influence consumer decision-making and improve the effectiveness of your marketing campaigns. By incorporating these psychological principles into your marketing efforts, you can create a stronger connection between your brand and your target audience, which can lead to increased sales and revenue for your business.

Meet the award-winning marketer with her finger on the pulse of marketing ops. This is one from the archives but her practical tactics are evergreen.Sara is the marketing ops leader who’s worked with businesses such as Slack and Salesforce. Daniel and Sara talk strategy, leadership, and how to grow ops superstars.Follow Sara:LinkedIn: https://www.linkedin.com/in/saramcnamara/Twitter: https://twitter.com/ifeellikemacmacKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com