The Marketing Millennials

How are you thinking about SEO and accessibility?Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker.Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Rejoice:LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/Twitter: https://twitter.com/RejiYatesFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro03:01 Get Started With These Hacks05:13 The Narrative Approach To Content 07:42 Start Thinking In Formats09:34 Selling The Benefits Of An SEO Strategy12:37 SEO As A Long Term Investment13:33 The Greatest Challenge Right Now16:40 The AI Accessibility Question18:55 Designing With Every Body In Mind20:54 The Marketing Hill I Would Die OnHOW TO CREATE INCLUSIVE SEOFocus on user experienceUse inclusive languageConsider accessibilityEmbrace diversity in your contentThink beyond keywords

Want to improve your marketing successes? Get to know why people buy your products.In this episode from the archives Melina Palmer opens up her playbook on the psychology of why people buy. Melina is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She’s also a podcast host, author and speaker.Join Daniel and Melina as they get into everything consumer psychology.Follow Melina:LinkedIn: https://www.linkedin.com/in/melinapalmer/Twitter: https://twitter.com/youngmelinaKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.Daniel and Sean get into the weeds of how influencer marketing should work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Sean:LinkedIn: https://www.linkedin.com/in/seanholladay/Twitter: https://twitter.com/seanholladayFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:40 The Launch Of The SpaceStation06:02 Influencer Marketing Past And Present07:31 Ceding Control15:00 The Doritos Campaign17:28 Do Your Homework20:57 The Marketing Hill You’d Die On23:45 Authenticity Versus Promotion27:00 Why You Have To Care29:48 When Engagement Changes Your LifeWHY MARKETING NEEDS MORE AUTHENTICITYAuthenticity is crucial for marketing success in today’s world. Consumers are bombarded with countless ads every day, and many are tired of being sold to. They want to connect with brands that are genuine and have a real story to tell. Here are some reasons why marketing needs more authenticity:Builds trust:Authenticity builds trust with consumers. When a brand is transparent and honest, it shows that they care about their customers and are not just trying to make a quick profit. This can help build long-term relationships with customers and increase customer loyalty.Differentiates from competitors:In a crowded marketplace, authenticity can help a brand stand out from its competitors. When a brand is authentic, it can showcase its unique values, personality, and story. This can help consumers identify with the brand and choose it over competitors who are not as authentic.Increases engagement:Authenticity can also increase engagement with consumers. When a brand is authentic, it can create content that resonates with its target audience and sparks conversations. This can lead to increased engagement on social media, more website visits, and higher conversion rates.Aligns with values:Consumers today care more about the values of the brands they support. Authenticity allows a brand to showcase its values and align with those of its target audience. This can help create a deeper connection with consumers and increase brand loyalty.Humanizes the brand:Authenticity humanizes a brand by showcasing the people and stories behind it. This can help consumers connect with the brand on a more emotional level and view it as more than just a faceless corporation. This can also help create a sense of community around the brand.In conclusion, marketing needs more authenticity to build trust, differentiate from competitors, increase engagement, align with values, and humanize the brand. Authenticity allows a brand to connect with its target audience on a deeper level and build long-term relationships based on transparency and honesty. As a marketing professional, it’s essential to prioritize authenticity in all marketing efforts to create a more meaningful connection with consumers.

How do you deliver authentic marketing messages in a large scale operation? Ask the Head of Customer Experience at Mr Beast’s Feastables.Jess Cervellon is the marketer obsessed with customer experience and co-host of the Oopsie podcast.Daniel and Jess talk authenticity, why your CX and marketing need to be more than just good friends, and why bots are helping build a robust voice for your customer.What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Jess:LinkedIn: https://www.linkedin.com/in/jess-cervellon/Twitter: https://twitter.com/JessCervellonFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:01 Morphing Into Customer Experience02:47 Authentic Automation07:05 The Feedback Loop11:23 Always Being On14:40 The Proactive Approach To Problem Solving18:44 Community Built On Discord21:02 When Marketing And CX Get Together28:40 The Retention Question32:24 Building The Bot FunnelWHY CX IS A MARKETING TACTICIn today’s competitive marketplace, businesses need to focus on delivering an exceptional customer experience (CX) to stand out from the crowd. CX is the sum of all interactions a customer has with your brand, from their first interaction with your website or social media profile to their post-purchase support experience. While many businesses view CX as a customer service issue, it is actually a powerful marketing tactic that can help you attract and retain customers. Here are some reasons why CX is a marketing tactic:CX Builds Brand LoyaltyWhen customers have a positive experience with your brand, they are more likely to become repeat customers and recommend your business to others. By focusing on CX, you can build a loyal customer base that will drive revenue and growth for your business.CX Enhances Brand ReputationIn today’s social media-driven world, a negative customer experience can quickly go viral and damage your brand reputation. By prioritizing CX, you can ensure that your customers have a positive experience with your brand, which can enhance your reputation and attract new customers.CX Boosts Customer Lifetime ValueCustomer lifetime value (CLV) is the amount of revenue a customer generates over the course of their relationship with your brand. By providing a positive CX, you can increase CLV by encouraging repeat purchases and customer referrals.CX Improves Customer AcquisitionWord-of-mouth marketing is a powerful tool, and it starts with providing a positive CX. When customers have a great experience with your brand, they are more likely to tell their friends and family about it, which can drive new business.CX Differentiates Your BrandIn a crowded marketplace, it can be difficult to stand out from the competition. By focusing on CX, you can differentiate your brand and create a competitive advantage. Customers are more likely to choose a brand that prioritizes CX over one that doesn’t.In conclusion, CX is a marketing tactic that should not be overlooked. By focusing on CX, you can build brand loyalty, enhance brand reputation, boost CLV, improve customer acquisition, and differentiate your brand from the competition. To succeed in today’s competitive marketplace, businesses must prioritize CX as a core marketing strategy.

This episode from the archives is gold. When you understand the science behind marketing, you can make even smarter tactical decisions.Phill Agnew is the marketing grad with a special interest in behavioral science. In his podcast, Nudge, he interviews some of the very best researchers, authors, and speakers working in this field of psychology.Daniel and Phill discuss why you should never make assumptions about your customers, why we love free chocolate, and why the French were not impressed with a 1 cent Amazon Prime delivery offer.Follow Phill:LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO USE BEHAVIORAL SCIENCE IN MARKETINGBehavioral science is the study of how individuals make decisions and take actions in various situations. As a marketing professional, understanding behavioral science can help you better understand your target audience and create more effective marketing campaigns. Here are some tips on how to use behavioral science in marketing: Use social proof: Social proof is a powerful psychological concept that refers to the tendency of individuals to follow the actions of others in similar situations. Use social proof in your marketing campaigns by showcasing positive reviews, ratings, and testimonials from satisfied customers. This can help increase trust in your brand and encourage others to follow suit. Leverage the scarcity principle: The scarcity principle is another psychological concept that refers to the tendency of individuals to desire things that are perceived as rare or in short supply. Use the scarcity principle in your marketing campaigns by creating limited-time offers or showcasing limited availability of products or services. This can create a sense of urgency and increase the perceived value of your offerings. Utilize the anchoring effect: The anchoring effect is the tendency of individuals to rely too heavily on the first piece of information presented to them when making decisions. Use the anchoring effect in your marketing campaigns by strategically pricing your products or services. For example, by showcasing a high-priced item next to a lower-priced item, the lower-priced item may seem like a better deal in comparison. Appeal to emotions: Emotions play a significant role in decision-making. Use emotional appeals in your marketing campaigns to create a connection with your target audience. For example, focus on creating content that evokes positive emotions like happiness, excitement, or joy. Make it easy: Individuals are more likely to take action when the desired behavior is easy to accomplish. Use this concept in your marketing campaigns by simplifying the actions you want your target audience to take. For example, use clear and concise messaging in your call-to-action and minimize any barriers to entry. Personalize the experience: Personalization is the practice of tailoring content to individual preferences and behaviors. Use personalization in your marketing campaigns by leveraging data to create targeted messaging and promotions. This can help increase engagement and improve the overall customer experience. In conclusion, using behavioral science in marketing can help marketing professionals create more effective campaigns by leveraging psychological concepts that influence decision-making. By using social proof, the scarcity principle, the anchoring effect, emotional appeals, simplicity, and personalization, marketing professionals can better understand their target audience and create more compelling marketing campaigns.

Join Daniel and Robin in this quickfire round of questions.Delving into Robin's inspirations, the best advice he ever got, and plenty more, in under 10 minutes.Follow Robin:LinkedIn: https://www.linkedin.com/in/robingdaniels/Twitter: https://twitter.com/robin_danielsKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

What does it take to build a unicorn in public? Adam Robinson is the marketer with huge ambitions.Adam is the Founder and CEO of Retention.com, helping Ecomm brands grow and monetize their first-party database by harnessing the power of identity.  Daniel and Adam discuss his journey from Wall Street trader to email marketer, why he always wanted to be the tech guy, and how to 10X your marketing career.Follow Adam:LinkedIn:https://www.linkedin.com/in/billiondollarchallenge/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

This is one from the archives, with TikTok ad expert Savannah Sanchez aka Social Savannah.Savannah is a TikTok Media Buying & Ad Creative Expert, working with some of the top eCommerce brands to elevate their paid-social ad creatives as well as manage their ad campaigns on TikTok.Daniel uncovers what Savannah thinks about the creative process for TikTok and some amazing insights into what makes content that converts. You’ll definitely want to grab a pen and paper for this all signal episode.Follow Savannah:LinkedIn: https://www.linkedin.com/in/savannahsanchez/Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO CREATE A TIKTOK STRATEGYTikTok has quickly become one of the most popular social media platforms, with over a billion active users. As a marketing professional, it’s essential to have a TikTok strategy that helps you reach your target audience and grow your brand. Here are some tips on how to create a TikTok strategy for marketing professionals: Define your target audience: Like any marketing strategy, it’s essential to define your target audience. Identify who you want to reach on TikTok, including their age, interests, and behaviors. This will help you create content that resonates with them and target your advertising efforts. Create compelling content: TikTok is all about short-form video content that is entertaining and engaging. Focus on creating content that is visually appealing, uses trending sounds or hashtags, and is relevant to your brand or industry. Consider partnering with influencers to help create or promote your content. Be authentic: TikTok is all about authenticity. Users want to see real people behind the content, not overly-produced advertisements. Focus on creating content that feels genuine and connects with your target audience. Consider showcasing behind-the-scenes footage, user-generated content, or humorous takes on industry-related topics. Engage with your audience: TikTok is a two-way street. Engage with your audience by responding to comments, participating in challenges, and leveraging user-generated content. This will help you build a community and increase your brand’s visibility on the platform. Leverage advertising: TikTok offers a variety of advertising options, including in-feed ads, brand takeovers, and sponsored challenges. Consider incorporating advertising into your TikTok strategy to reach a broader audience and increase your brand’s visibility. Measure your success: Like any marketing strategy, it’s essential to measure your success on TikTok. Track your engagement rates, follower growth, and advertising ROI. Use this data to refine your strategy and optimize your content to better resonate with your target audience. In conclusion, creating a TikTok strategy for marketing professionals requires a focus on creating compelling content, being authentic, engaging with your audience, leveraging advertising, defining your target audience, and measuring your success. By following these tips, marketing professionals can use TikTok to reach a younger demographic and grow their brand on this popular social media platform.

Robin Daniels, a former marketing exec, shares his insights on marketing during tough economic times, the importance of patience in brand building, and the benefits of investing in brand strategy and storytelling. They also discuss the need to prioritize marketing efforts, compete at different levels in the market, and embrace digital marketing for testing and resonance. Overall, it's about sustaining and growing your business in challenging times.

Ready to know Aaron a little better? Daniel fires off 7 questions in this 5-minute fireside chat.Discover the best piece of marketing advice Aaron's ever received, one marketing tactic he's bullish on, and more.Follow Aaron:LinkedIn: https://www.linkedin.com/in/aaronorendorff/Twitter: https://twitter.com/AaronOrendorffKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com