The Marketing Millennials

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.  Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content. Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Dakota:LinkedIn: linkedin.com/in/dakota-robertson-a00bba133Keep up to date with the latest news from The Marketing Millennials:Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   

Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them. Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.  He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.  0:00 Intro4:05 Moments That Matter9:45 Account-Based Marketing13:25 Removing Friction24:04 A Hill to Die On24:48 Getting on the Same Page27:40 Test It30:11 Words of Advice 33:12 Contact Us Follow Alex:LinkedIn: https://www.linkedin.com/in/alexolley/https://reachdesk.com Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

How does a social media strategist who worked for top brands like Whataburger, Crayola, and Twitter think about overcoming some of today’s biggest challenges facing social media advertising? This week, Dani Trevino chats with Daniel about the transition from macro-influencers to micro-influencers, why finding people who genuinely love your product is the best way to promote brand loyalty, and how to determine if you should bother hopping on the latest social media trend or not.  Then, stay tuned to find out why case studies and hands-on internships are the best way to learn whether agency or in-house life is right for you. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Danielle: Twitter: https://www.twitter.com/d_trev Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com0:00 Intro3:40 Working for Major Brands5:20 Biggest Changes in Social Media8:37 Starting a New Role10:29 Coolest Brand Strategies16:13 When to Hop on the Trend Bandwagon18:21 Short-Form Content 27:05 A Hill to Die On33:38 Words of Advice35:54 Find Us on Social 

We’re sitting down for a fireside chat with Mike Wolber, CRO at Rent Dynamics and host of the “Modern Multifamily” podcast.  He and Daniel talk about picking your battles wisely, surrounding yourself with a variety of different mentors, and short-form vs. long-form content.  Plus, find out why Mike has the need for speed when it comes to marketing.  Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts.  To find out more, visit: www.workweek.com

Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you! Mike Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of. He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling.  Plus, learn why speed is a marketer’s best friend and why Mike takes joy in knowing that everyone is really just making things up as they go along.Keep up to date with the latest news from The Marketing Millennials: Follow Mike: LinkedIn: https://www.linkedin.com/in/mikewolber/Podcast: https://podcasts.apple.com/us/podcast/modern-multifamily/id1550224543 Follow Daniel: Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com0:00 Intro1:56 Marketing and Revenue3:08 Influence of Sales on Marketing6:08 Team Structure and Alignment10:08 Go-to-Market Goals13:34 Making the Jump to a CRO19:35 Scaling with Technology24:24 A Marketing Hill to Die On28:46 Words of Advice31:17 Contact Us

How much time do creatives actually spend creating? Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives. She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.  Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out! 0:00 Intro2:08 Lessons from Computer Science3:10 Scaling a team5:45 Alignment is Key in Marketing12:00 Do You Tie Outcome Results to a Creative Team?14:03 Design Ops22:08 A Marketing Hill to Die On25:40 Words of Advice29:44 Contact Us Follow Amrita: LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca Keep up to date with the latest news from The Marketing Millennials: Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

We’re taking a dip into the archives and rehashing why e-commerce wiz kid, Connor Gross, knows a thing or two about marketing. Having helped scale numerous eCommerce brands, you can find him finding personal fulfillment in building his podcast empire.  Connor sits down with Daniel to discuss why great marketing requires patience and how short-term conversion strategies lead to long-term marketing failures.  Plus, hear why every aspiring marketer should start a side hustle first, why it’s crucial to view marketing from a holistic perspective instead of putting it in a silo, and why hopeful entrepreneurs should tune into Connor’s podcast “The Next Generation” for some A+ marketing advice. Follow Connor:LinkedIn: linkedin.com/in/connor-gross-104360109Twitter: twitter.com/c_groKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro05:15 The Why Behind The Buy06:46 Believe The Good Deals Are Out There10:59 Recommendations Before Ad Spend13:24 Thinking In Increments14:50 Don’t Stop Showing Up18:23 Money Isn’t The Only Metric For Success20:43 Building Sustainability Through Great Content24:28 Let’s Row In The Same Direction30:53 Just Get Good At Marketing 

This week’s fireside chat is with Tara Robertson, head of the Demand Gen department at the meeting lifestyle automation platform, Chili Piper.  Hear about the best advice she has for fellow marketers, her favorite marketing tactic at the moment, and more in this quick-fire question-and-answer session. Follow Tara: LinkedIn: https://www.linkedin.com/in/taraarobertson/ Keep up to date with the latest news from The Marketing Millennials:. Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why should you be creating content for the right reasons? Co-founder of Crowd Surf and named one of Forbes’ “30 Under 30,” Cassie Petrey is in the studio today, chatting about her experience providing specialized marketing services to stars like the Backstreet Boys, Britney Spears, Camila Cabello, and more.  Cassie discusses how authenticity and staying true to a creator’s vision are the key to successful content creation. She and Daniel then break down the importance of understanding how and why we consume content, the advantages of short-form vs. long-form content, and why the best influencers should have a mission to help others in some way.  They also dive into how supporting a creator’s authentic self is the best way to ensure they remain true to their vision.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Cassie: Instagram: www.instagram.com/cassiepetrey/LinkedIn: www.linkedin.com/in/cassiepetrey/ Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com Timestamps:·      0:00 Intro·      1:36 From local to national music marketing·      2:21 For the love of the game·      3:46 Short-form vs. long-form video·      7:19 How content is discovered·      8:46 What makes great long-form and short-form videos?·      12:06 Editing unplanned content ·      14:10 Influencing for the greater good·      17:01 Stumbling into social media fame·      19:55 Staying true to your vision·      23:54 A hill to die on·      25:28 The power of social media content·      27:59 Biggest career wins·      28:47 Career advice·      31:35 Contact us

How can you use organic social to fuel your paid advertising? Tara Robertson, head of the Demand Gen department at Chili Piper, a B2B company dedicated to inbound lead conversion, sits down to chat with us about how advertising and sales have a symbiotic relationship with each other and how one can serve to benefit the other when they’re both working in harmony. She and Daniel dive in-depth into how organic advertising fuels paid advertising, why you should be worried about converting leads instead of simply capturing them, and how budgeting can drive better marketing engagement and efficiency.  Plus, Tara discusses why you shouldn’t dismiss frontline sales experience as a viable path to marketing success. Follow Tara:LinkedIn: https://www.linkedin.com/in/taraarobertson/Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com