The Marketing Millennials 138 - How To Execute Inclusive SEO, With Rejoice Ojiaku
How are you thinking about SEO and accessibility?
Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker.
Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy.
What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?
Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.
Follow Rejoice:
LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/
Twitter: https://twitter.com/RejiYates
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LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Timestamps:
00:00 Intro
03:01 Get Started With These Hacks
05:13 The Narrative Approach To Content
07:42 Start Thinking In Formats
09:34 Selling The Benefits Of An SEO Strategy
12:37 SEO As A Long Term Investment
13:33 The Greatest Challenge Right Now
16:40 The AI Accessibility Question
18:55 Designing With Every Body In Mind
20:54 The Marketing Hill I Would Die On