The Marketing Millennials

Daniel is on stage at SXSW compering a panel discussion with some of the best names in the business.Join Daniel, along with Ari Murray, Mark Jung and Anthony Kennada as they discuss what makes a media company, why you need to stay in the front of people’s minds to succeed, and how to get maximum return on your celebrity brand endorsement.Plus the panel takes questions from the audience.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Ari:LinkedIn: https://www.linkedin.com/in/arimurray/Follow Mark:LinkedIn: https://www.linkedin.com/in/markpjung/Follow Anthony:LinkedIn: https://www.linkedin.com/in/akennada/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Why does content fail to fly? Find out how the Lavender Marketing team is doing B2B a little differently.Lavender Marketing is the AI email assistant, combining everything you need to easily write emails that get replies.Daniel is joined by four of the impressive marketing team: Will, Jen, Chelsea, and Todd. They get into why you need to show authenticity when addressing customer pain points through content and how to scale content when you’re growing your impact on social media.You’ll also hear the team’s view on creating video content that artfully combines education and entertainment.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Lavender:LinkedIn: https://www.linkedin.com/company/itslavenderduh/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media & Demand Gen programs.Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Eli:LinkedIn: www.linkedin.com/in/elirubel/Twitter: https://twitter.com/eli_rubelFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Growth Pain Points06:21 Identifying Business Touchpoints11:46 Digging Into The Minutiae15:38 Giving Your Marketing Team Bandwidth17:17 The Challenge To Market Leaders20:41 Daniel’s CMO Theory24:34 Marketing For The Long Game29:11 A Hill To Die On35:43 Curiosity Makes The Best Marketer

When content marketing is constantly evolving, how can you deliver a B2B product that makes an impact?Camille is the Director of Content and Community at PeerSignal, the free resource that aggregates data, examples, and research for GTM leaders.Daniel and Camille get straight into talking about treating content as a product, pulling content ideas from your community, and the lessons Camille has learned that go beyond marketing.Plus you’ll hear Camille’s hot take on why you need to leave your ego at the door when it comes to effective content marketing.Follow Camille:LinkedIn: www.linkedin.com/in/camillehansentrent/Twitter: https://twitter.com/camilletrentFollow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro02:07 The Evolving Definition Of Content07:40 Meeting Your Customer’s REAL Needs10:59 How To Execute A Great Piece of Content15:20 A Roadmap With Flexibility 20:15 Two New Ways To Measure Success28:15 A Marketing Hill To Die On31:14 Leaving Ego At The Door31:49 Advice That’s Bigger Than Marketing33:32 Everybody Is A Beginner At Something

Live from SXSW Daniel is joined by one of the best marketers in the business, his wife Ari.Daniel and Ari discuss how to stand out as a B2B creator, why building trust with your audience unlocks educational products and events, and how to monetize your product.Plus you’ll hear Ari’s process when it comes to writing her newsletter and the tools she uses to help her recreate her unique voice in a written format.And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Ari:LinkedIn: www.linkedin.com/in/arimurray/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

And we are LIVE from SXSW! Daniel and guest, Mark P. Jung, explore how creativity is essential for B2B brands.You’ll hear why spending 70% of your time honing 10X ideas is the formula for success, why if you can’t play chess you need to flip the board, and why swipe files are the best source of stored creativity.Plus you’ll hear why Mark believes all marketers should understand and leverage psychology in their campaigns.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Mark:LinkedIn: linkedin.com/in/markpjung/Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comWHY CREATIVITY MATTERS IN B2B MARKETINGIn today’s competitive B2B marketing landscape, creativity is more important than ever before. Creativity helps brands to stand out, capture attention, and engage with their audience in a meaningful way. In this blog post, we’ll explore why creativity matters in B2B marketing and how it can help you to achieve your business goals.Capturing AttentionIn today’s world, people are constantly bombarded with messages from brands. This makes it harder than ever to capture your audience’s attention. Creativity is essential to cut through the noise and stand out. A creative and attention-grabbing campaign can help you to capture your audience’s attention and create a lasting impression.DifferentiationWith so many brands competing for attention, it’s important to differentiate yourself from the competition. Creativity can help you to achieve this by giving you a unique edge. A creative campaign can help you to stand out and position your brand as innovative, forward-thinking, and different from the rest.Building TrustTrust is essential in B2B marketing. Your audience needs to trust that your brand can deliver on its promises and provide real value. Creativity can help you to build trust with your audience by demonstrating your brand’s expertise and thought leadership. By creating engaging and informative content, you can show your audience that you understand their needs and are committed to helping them achieve their business goals.Engaging EmotionallyB2B marketing often focuses on logic and practicality, but emotions play a crucial role in decision-making. Creativity can help you to engage emotionally with your audience and create a connection. A creative campaign that appeals to your audience’s emotions can help you to build a stronger relationship with your audience and encourage them to take action.Generating ResultsAt the end of the day, B2B marketing is about generating results. Creativity can help you to achieve this by creating campaigns that are more effective at driving engagement, generating leads, and ultimately, converting prospects into customers. A creative campaign that captures attention, differentiates your brand, builds trust, engages emotionally, and delivers real value can help you to achieve your business goals and drive growth.In conclusion, creativity matters in B2B marketing because it helps brands to stand out, differentiate themselves, build trust, engage emotionally, and generate results. By being creative in your approach, you can capture attention, build a strong relationship with your audience, and achieve your business goals. So, don’t be afraid to think outside the box and let your creativity shine in your B2B marketing campaigns.

How do you build a loyal customer base? By giving them the best experience you can through great content.Mark Kilens is CMO at Airmeet, the all-in-one platform for your virtual and hybrid events and webinars. In this episode from the archives, he joins Daniel as they get into the weeds of how to start creating an experience for your audience, the importance of community, and how events can create communities.You’ll also hear what Mark learnt as former VP of Content and Community at Drift and as VP of Hubspot Academy.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Mark:LinkedIn: linkedin.com/in/markkilensTwitter: twitter.com/MarkKilensKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsWHY CONTENT IS AN ESSENTIAL PART OF YOUR MARKETINGContent marketing has become an integral part of B2B marketing strategies. It provides businesses with an opportunity to engage and educate their target audience with useful, relevant, and valuable content. But content marketing is not just about driving leads and revenue. It is also about creating a great customer experience that can set your business apart from the competition. In this blog post, we’ll explore how content builds a great customer experience in B2B marketing.Understanding Your AudienceContent marketing allows you to understand your audience better. By creating content that resonates with your target audience, you can gain valuable insights into their needs, preferences, and pain points. This knowledge can help you to tailor your messaging and customer experience to meet their specific needs and create a better overall experience.Providing ValueContent marketing provides businesses with an opportunity to provide value to their audience. By creating useful and informative content, you can help your target audience solve their problems, answer their questions, and improve their business processes. Providing value in this way can help you to build trust and credibility with your audience, leading to a better overall customer experience.Building RelationshipsContent marketing can help you to build relationships with your audience. By creating content that is engaging, informative, and personalized, you can create a connection with your audience that goes beyond traditional marketing tactics. This connection can help you to build long-term relationships with your customers, leading to a better overall customer experience.Enhancing EngagementContent marketing can enhance engagement with your brand. By creating content that is visually appealing, interactive, and easy to consume, you can capture your audience’s attention and keep them engaged. This increased engagement can lead to a better overall customer experience, as customers feel more connected and invested in your brand.Supporting SalesContent marketing can support your sales efforts by providing your sales team with the information they need to close deals. By creating content that educates your audience about your products or services, you can help your sales team to be more effective and efficient in their sales efforts. This can lead to a better overall customer experience, as customers feel more informed and confident in their purchasing decisions.

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business? Find out what KT McBratney knows in this episode from the archives.KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow KT:LinkedIn: linkedin.com/in/ktmcbratneyTwitter: twitter.com/k_to_the_tKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsTimestamps:00:00 Intro02:08 The Spider Web of Organic Growth16:27 How Marketing Has Been Democratized19:42 The Need to Talk With People, Not At Them20:10 Why It’s Time to Break Out of Our Boxes22:17 Sometimes You’ve Just Gotta Work Harder24:40 Personal Brand Authenticity31:15 Take a Look At TikTok33:15 Why Can’t We All Just Get Along?41:48 If I Can Tell You One Thing

When you treat your customer like the star of the show, it doesn’t feel like marketing.Meet Chantelle, one of the best in the business. This is one from the archives.Daniel and Chantelle, a referral and partner marketer at Uber, newsletter writer, and podcast host get into conversation about why content marketing matters, examples of the best content, and practical insights on highly effective strategies.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Chantelle:LinkedIn: linkedin.com/in/chantellemarcelleTwitter: twitter.com/ccmarce_writesKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

This episode from the archives is gold.Anthony has years of experience in social media marketing, influencer marketing, community building, team management, content creation, campaign development and analytics. He is currently the Associate Director of Social Media at OrangeTheory and formally headed up  Brand Strategy & Marketing Partnerships at CEG, plus social media at Bodybuilding.com and Spartan Race.And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.Follow Anthony:LinkedIn: https://www.linkedin.com/in/anthonyyepez/Twitter: https://twitter.com/AnthonyYepezKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comHOW TO CREATE AN EFFECTIVE SOCIAL MEDIA MARKETING STRATEGYSocial media has become an integral part of modern marketing strategies. An effective social media marketing strategy can help businesses reach a wider audience, engage with their customers, and build their brand. In this blog post, we’ll explore the key steps to create an effective social media marketing strategy.Define Your Goals and ObjectivesThe first step in creating an effective social media marketing strategy is to define your goals and objectives. What do you want to achieve through your social media marketing efforts? Do you want to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Defining your goals and objectives will help you to create a focused and effective social media marketing strategy.Choose the Right Social Media PlatformsOnce you have defined your goals and objectives, the next step is to choose the right social media platforms for your business. There are many social media platforms to choose from, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Consider the preferences of your target audience and the nature of your business when deciding which platforms to use.Build Your CommunityBuilding a community of followers on social media is essential to the success of your social media marketing strategy. Engage with your followers by responding to comments and messages, and by sharing content that is relevant and valuable to them. Use hashtags and social media ads to increase your visibility and reach a wider audience.4. Measure Your PerformanceMeasuring the performance of your social media marketing efforts is important to ensure that you are achieving your goals and objectives. Use analytics tools provided by social media platforms, or third-party analytics tools like Google Analytics, to track your performance. Monitor your follower growth, engagement rates, click-through rates, and other metrics to optimize your strategy and achieve better results.In conclusion, creating an effective social media marketing strategy requires careful planning and execution. By defining your goals and objectives, choosing the right social media platforms, developing a content strategy, building your community, and measuring your performance, you can create a successful social media marketing campaign that drives results.