The Marketing Millennials cover image

The Marketing Millennials

192 - Marketingland Sneak Peek: How to Master TikTok Ads, with Savannah Sanchez

Sep 19, 2023
43:01
Snipd AI
TikTok strategist Savannah Sanchez shares tips for creating successful TikTok ads. Topics discussed include the impact of TikTok on Black Friday advertising, capturing attention with TikTok ads, designing effective ads, using fake podcast ads to boost brand visibility, easy editing tools for TikTok ads, proving TikTok's ROI to clients, and brands crushing it on TikTok. Tune in to learn valuable insights from one of the top experts in the field.
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Podcast summary created with Snipd AI

Quick takeaways

  • Including interest categories in TikTok ad creative can increase the chances of reaching the right audience.
  • TikTok provides a cheaper alternative to Facebook for advertising, especially during peak periods like Black Friday and Cyber Monday.

Deep dives

The importance of relevancy in TikTok advertising

TikTok's goal is to show relevant videos to its users to keep them engaged. By creating videos that align with a specific audience's interests, advertisers can increase the chances of their content being served to the right people. Including interest categories in the ad creative itself is a great way to ensure that a particular group of people will see the ad.

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