192 - Marketingland Sneak Peek: How to Master TikTok Ads, with Savannah Sanchez
The Marketing Millennials
00:00
Proving ROI and Managing Expectations
In this chapter, they discuss how to prove the ROI of TikTok to clients and managing their expectations. They emphasize the importance of having realistic expectations and not expecting immediate success. They suggest looking at early indicators of success such as cost for ad to cart, click-through rate, CPA, and conversion rate. They also mention the need for creative testing and budget allocation to optimize TikTok campaigns. Lastly, they mention that after a certain point of trying various creatives and strategies, if the audience is not on TikTok, it may be time to reassess.
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Transcript
