Proving ROI and Managing Expectations

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In this chapter, they discuss how to prove the ROI of TikTok to clients and managing their expectations. They emphasize the importance of having realistic expectations and not expecting immediate success. They suggest looking at early indicators of success such as cost for ad to cart, click-through rate, CPA, and conversion rate. They also mention the need for creative testing and budget allocation to optimize TikTok campaigns. Lastly, they mention that after a certain point of trying various creatives and strategies, if the audience is not on TikTok, it may be time to reassess.

Are you interested in scaling your brand on TikTok?

In this episode, TikTok strategist Savannah Sanchez shares her expertise on how to create successful TikTok ads. From using the Cap Cut app for editing to proving ROI to clients, Savannah covers it all.

Discover the best practices for creating engaging TikTok ads, targeting your audience effectively, and optimizing your campaigns for success. Whether you're a beginner or looking to scale your TikTok advertising, this episode has valuable insights for you.

Tune in now to learn from one of the top experts in the field.

00:05:53 - TikTok's Impact on Black Friday Advertising

00:12:28 - Capturing Attention with TikTok Ads

00:19:52 - Designing Effective Ads for TikTok

00:21:15 - Using Fake Podcast Ads to Boost Brand Visibility on TikTok

00:26:26 - Easy Editing Tools for TikTok Ads

00:32:38 - Proving TikTok's ROI to Clients

00:35:38 - Brands Crushing It on TikTok

00:39:12 - Beginner's Guide to Starting TikTok Ads

Follow Savannah:

Website: https://thesocialsavannah.com

LinkedIn: https://www.linkedin.com/in/savannahsanchez/