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192 - Marketingland Sneak Peek: How to Master TikTok Ads, with Savannah Sanchez

The Marketing Millennials

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Changes in Media Mix and Effectiveness: Facebook and TikTok

This chapter explores the shifts in media mix and ad effectiveness on platforms like Facebook and TikTok, highlighting the impact of iOS 14.5 changes on Facebook and the growing understanding of TikTok's creative language and scale by brands.

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