The Marketing Millennials

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue? Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation. 0:00 Intro1:40 Forget the Funnel6:55 Mapping the Ideal Customer9:17 Adopting Customer-Led Growth17:36 Customer Retention22:05 Improving Conversion Rates25:28 A Hill to Die On27:34 Contact Us www.forgetthefunnel.com Follow Claire: LinkedIn: https://www.linkedin.com/in/clairesuellentrop/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

In this previously recorded podcast, we’re taking a look back at this insightful interview with Chief Social Officer at Mekanism, Brendan Gahan.Having worked in the creator/influencer space for years, Brendan divulges his playbook for the best high-impact marketing tactics. He and Daniel chat about evolving a great connection between a brand and its influencers, along with the best ways to move creators through the marketing funnel. Plus, find out why great relationships are at the heart of everything Brendan does.And if you LOVE The Marketing Millennials, drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.Follow Brendan:LinkedIn: linkedin.com/in/brendangahanTwitter: https://twitter.com/brendangahanKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro01:42 The Pitch That Broke The Internet06:06 How to Treat a Brand Partnership12:00 Activating Your Brand16:03 Starting With a Blank Slate17:07 The Marketing Hill I Would Die On19:23 Landing Page Power23:04 Building on Rented Land27:13 Follow The Smart People28:45 Remember Relationships

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need. With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing. She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. Follow Alexandria:LinkedIn: linkedin.com/in/snow-from-marketingKeep up to date with the latest news from The Marketing Millennials:Follow Daniel:Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:00:00 Intro01:43 Not The School For Marketers02:53 How I Think About Product Marketing05:58 The First 30 Days09:10 Product Marketing: Bridging The Gap10:27 The Identity Of A Product Marketer12:36 Don’t Wait To Hit The Go Button17:17 The Marketing Hill I Would Die On19:48 Choosing The Right Words22:45 The Importance of Personal Brand 

In this special crossover episode, Jackie Hermes, with “The Art of Entrepreneurship” podcast, sits down to interview Daniel about growing an audience organically on various social media platforms.  Daniel explains why it’s important to go all in on one platform before expanding to other social media outlets, why the best content producers are also content consumers, and why memes are the language of the internet.  Follow the Art of Entrepreneurship Podcast: https://podcasts.apple.com/us/podcast/the-art-of-entrepreneurship/id1585828105Follow Jackie: LinkedIn: https://www.linkedin.com/in/thejackiehermes/Instagram: https://www.instagram.com/thejackiehermes/  Keep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials 

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue. She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.  Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.  And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. 0:00 Background1:49 Embracing a Sales-Led Approach3:18 Outbound vs. Inbound Sales13:57 Marketing Success19:30 Improving Efficiency32:50 A Hill to Die On Follow Leslie: LinkedIn: https://www.linkedin.com/in/leslievenetz/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

What does a firm believer in branding and social usefulness think about enhancing the customer experience?  In this episode, John Sills, author of the “Human Experience,” chats with Daniel about using unpredictable moments to enhance the customer journey and how brand loyalty isn’t based on pure emotion but rather on brand usefulness.  John breaks down his insights into the increasing levels of customer dissatisfaction despite growing technological advancements and how the best antidote is spending time engaging in customer feedback surveys.  Plus, how can empathy training programs in businesses increase the customer experience? Tune in to find out! 0:00 Intro3:38 Customer Loyalty9:18 Creating a Great Customer Experience11:36 Being Authentic13:52 Unpredictability in CX17:30 Customer Feedback23:26 Observing Customer Behavior27:41 Brand Loyalty29:54 Words of Advice Follow John: LinkedIn: https://www.linkedin.com/in/john-sills/ Follow Daniel: Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth. Visit northbeam.io to request a demo now. Follow Devin:LinkedIn: linkedin.com/in/devinreedTwitter: https://twitter.com/TheReederCoKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.comTimestamps:0:00 Intro05:19 Balance Planning With Action10:23 Mind Share Before Market Share14:36 Planning Starts With The CEO17:25 Funnels VS Buckets18:41 Spheres of Influence22:46 Not Settling29:08 Life’s Too Short37:58 When Media Companies Aren’t Media Companies47:07 The Wrong Expectation

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?  By getting scrappy. Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else. And thanks to our episode sponsor, Retention.  What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today. 0:00 Intro3:02 Getting Into Newsletters4:35 Growing an Audience10:38 Monetizing12:07 Cold Calling Brands13:06 Creating Content 17:02 Recycling Content19:09 Packaging Sponsorship21:17 A Hill to Die On28:30 Predicting What Posts Well Follow Thomas:Twitter: https://twitter.com/readmynewslettr Follow The Dink Pickleball: Twitter: https://twitter.com/PickleballInstagram: https://www.instagram.com/thedinkpb/Website: https://www.thedinkpickleball.com Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com 

Content is king. That’s why we’re hitting the rewind button on an interview with Growth Ghost copywriter Dakota Robertson.  Find out how Dakota helps other eager entrepreneurs and influencers increase their social media presence by creating more meaningful content. Plus, hear what tips he has to share for all of the aspiring writers out there, including why simplicity is the market hill he’d die on and why you’re better off saying nothing at all if you don’t have anything interesting to say.  And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!. Follow Dakota:LinkedIn: linkedin.com/in/dakota-robertson-a00bba133Keep up to date with the latest news from The Marketing Millennials:Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials   

Want to start generating meaningful pipeline? Then quit meeting the expectations of your clients and start exceeding them. Alex Olley, the co-founder of Reachdesk, needed a way to cut through the noise of mindless demand generation, so he started sending custom swag to C-Suite executives. While others initially mocked his idea, that laughter turned into shock at the 30% increase in response rates.  He chats with Daniel about creating moments that matter with clients and how to turn potential customers into stark, raving, mad fans of your product. Then, he and Daniel discuss the best ways to remove friction in the buying process and explain why A/B testing is a marketer’s best friend.  0:00 Intro4:05 Moments That Matter9:45 Account-Based Marketing13:25 Removing Friction24:04 A Hill to Die On24:48 Getting on the Same Page27:40 Test It30:11 Words of Advice 33:12 Contact Us Follow Alex:LinkedIn: https://www.linkedin.com/in/alexolley/https://reachdesk.com Follow Daniel on Twitter https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com