The Marketing Millennials

Why AI is a Marketer’s Best Friend, with Meghan Keaney Anderson of Jasper AI

Oct 19, 2023

26:47

Snipd AI

Meghan Keaney Anderson, VP of Marketing at Jasper AI, discusses the benefits of AI in marketing. Topics include the pain points AI solves, AI as a tool for content creators, optimizing inputs into AI, and advice for young marketers.

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

AI can help content creators address the pain points of content demands and accelerate the content creation process.

To optimize the use of AI in content creation, it is important to actively participate in the content creation process and not rely solely on AI.

Deep dives

The Importance of AI in Content Creation

AI, specifically the platform Jasper, helps content creators address the pain points of content demands and accelerate the content creation process. With the growing need for diverse content formats, AI serves as a useful tool, allowing marketers to quickly generate blog posts, social captions, and ad copy variations. However, it is crucial to understand that AI should not replace writers or content creators entirely. It should be used in partnership with writers to leverage their creativity, strategic thinking, and ability to inject personality and resonate with the audience. AI content still needs editors and original ideation to ensure quality and substance.

Introduction

3min

The Role of AI in Transforming Marketing

4min

AI as a Valuable Tool for Content Creators

6min

Using AI in Product Marketing and Prioritizing Audiences on a Website

6min

Valuable Advice for Young Marketers: Developing a Network and Identifying Strengths

6min

Unless you've been living under a rock for the past year, you've likely heard an endless barrage of news about the rise of AI. Perhaps you’ve even started to experiment with it yourself for your own marketing purposes. But are you using AI the right way?

Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform that's revolutionizing creativity, chats with Daniel about how to make the most of AI to reach your marketing goals.

Daniel and Meghan dive deep into the AI universe, revealing its true potential and why it's your ally, not your adversary, in the world of content creation.

Discover Meghan's unique introvert marketing strategies, her unwavering commitment to the marketing cause, and how storytelling shaped her path to success!

00:00 Intro

02:11 The Pain Point AI Is Solving

03:53 Two Extreme Reactions

06:01 Why AI Can’t Replace Great Writers

07:07 A Photography Parallel

09:30 Solving The Time Drain Of Long Form Content

12:30 Meghan’s Favorite Use Case

15:38 The Marketing Hill I Would Die On

20:13 Marketing As An Introvert

24:00 An Early Education In Storytelling

Follow Meghan:

LinkedIn: https://www.linkedin.com/in/meghankeaney/