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The Marketing Millennials
203 - The power audience & competitor insights, with Charlie Grinnell
Oct 12, 2023
43:28
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Former NFL player turned marketer, Charlie Grinnell, discusses the importance of understanding your audience and competitors when developing a marketing strategy. He highlights the value of holistic approaches and taking inspiration from both within and outside of your industry. Charlie also explores the power of transferring expectations in marketing and the role of data in informing strategies. Tune in to learn more about audience insights and the significance of studying competitors in marketing.
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Quick takeaways
- Understanding audience and competitive analysis is crucial for developing effective marketing strategies.
- Looking outside your industry for inspiration can lead to fresh ideas, innovative approaches, and a competitive edge in marketing.
Deep dives
The Importance of Audience and Competitive Analysis
Understanding audience and competitive analysis is crucial for brands. Marketers have been using data to drive decisions for the past decade, which has helped them understand their customers, but there are still challenges when it comes to targeting specific audiences and competitors. Gathering information about target audience and competitors provides a holistic picture of what is happening in the market and helps marketers make more informed decisions. By analyzing audience behavior, marketers can identify trends, preferences, and interests, which can inform channel selection, content strategy, and partnership opportunities. Similarly, studying competitors allows marketers to learn from their successes and failures, adopt proven strategies, and differentiate their brand. Overall, audience and competitive analysis play a pivotal role in developing effective marketing strategies and staying ahead in a competitive landscape.
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