The Marketing Millennials 203 - The power audience & competitor insights, with Charlie Grinnell
Oct 12, 2023
Former NFL player turned marketer, Charlie Grinnell, discusses the importance of understanding your audience and competitors when developing a marketing strategy. He highlights the value of holistic approaches and taking inspiration from both within and outside of your industry. Charlie also explores the power of transferring expectations in marketing and the role of data in informing strategies. Tune in to learn more about audience insights and the significance of studying competitors in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Value of Audience and Competitive Analysis
02:24 • 11min
Maximizing Revenue and Cutting Costs: A Balanced Approach
13:23 • 2min
Understanding Your Audience: The Key to Effective Brand-Agency Collaboration
15:15 • 2min
Developing a Marketing Strategy with Data Insights
17:18 • 15min
Understanding the Market Landscape
32:20 • 5min
The Power of Audience Filtering and Brand Insertion
37:22 • 3min