Charlie Grinnell

Charlie Grinnell, Co-Founder and CEO of RightMetric, discusses dropping out of UBC, learnings from working at top brands like Arc'teryx and Red Bull, the genesis story behind starting RightMetric, why you need to look within your industry for information and outside for inspiration, the biggest trends in marketing, thoughts on copying and inspiration, the importance of human psychology in marketing, and how they have structured RightMetric with a bootstrapped team.

Former NFL player turned marketer, Charlie Grinnell, discusses the importance of understanding your audience and competitors when developing a marketing strategy. He highlights the value of holistic approaches and taking inspiration from both within and outside of your industry. Charlie also explores the power of transferring expectations in marketing and the role of data in informing strategies. Tune in to learn more about audience insights and the significance of studying competitors in marketing.