Charlie Grinnell from RightMetric

Charlie Grinnell is the Co-Founder and CEO of RightMetric. RightMetric is a subscription-based research and insights provider that helps marketers create and refine a digital strategy that is more effective by being informed by evidence. Through their proprietary methodologies, they identify channel, content, and tactical whitespace opportunities using audience and competitor data.

• Charlie's Twitter

In this episode, we discuss...

• Dropping out of UBC
• Learnings from working at Arc'teryx, Red Bull and Aritzia
• Genesis story behind starting RightMetric
• How they landed their first customer
• Why you need to look within your industry for information and outside your industry for inspiration
• The biggest trends he is seeing in marketing
• Thoughts on copying, inspiration and how to use it effectively
• Why human psychology is so important in marketing
• How they have structured RightMetric with team size and remaining bootstrapped

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