Charlie Grinnell is the Co-Founder and CEO of RightMetric. RightMetric is a subscription-based research and insights provider that helps marketers create and refine a digital strategy that is more effective by being informed by evidence. Through their proprietary methodologies, they identify channel, content, and tactical whitespace opportunities using audience and competitor data.
In this episode, we discuss...
- Dropping out of UBC
- Learnings from working at Arc'teryx, Red Bull and Aritzia
- Genesis story behind starting RightMetric
- How they landed their first customer
- Why you need to look within your industry for information and outside your industry for inspiration
- The biggest trends he is seeing in marketing
- Thoughts on copying, inspiration and how to use it effectively
- Why human psychology is so important in marketing
- How they have structured RightMetric with team size and remaining bootstrapped
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!
