The Start, Scale & Succeed Podcast

In this storied episode, Cesar Castro, Founder of Strategic Storytelling LLC, shares how teaching key communication principles and skills can help business leaders and professionals become great communicators and strategic storytellers!You will discover:- How to add strategy to your storytelling- Why and when to use stories as a leader- A simple 4-part framework for telling more effective stories
Cesar Castro was born in Chile. Professionally, Cesar is a psychologist with two master's degrees, one in organizational psychology and the other in professional communications. He is also an adjunct professor of interpersonal communications & public speaking at Weber State University in Utah. Cesar has founded three companies to help business leaders and entrepreneurs develop more influence and impact through the power of communication and strategic storytelling. He has had the opportunity to coach and train thousands of professionals and leaders from top companies like MasterCard, PepsiCo, Santander, Metlife & KIA.
Want to learn more about Cesar Castro's work at Strategic Storytelling LLC? Check out his website at https://www.cesarcastro.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this storied episode, Cesar Castro, Founder of Strategic Storytelling LLC, shares how teaching key communication principles and skills can help business leaders and professionals become great communicators and strategic storytellers!You will discover:- How to add strategy to your storytelling- Why and when to use stories as a leader- A simple 4-part framework for telling more effective stories
Cesar Castro was born in Chile. Professionally, Cesar is a psychologist with two master's degrees, one in organizational psychology and the other in professional communications. He is also an adjunct professor of interpersonal communications & public speaking at Weber State University in Utah. Cesar has founded three companies to help business leaders and entrepreneurs develop more influence and impact through the power of communication and strategic storytelling. He has had the opportunity to coach and train thousands of professionals and leaders from top companies like MasterCard, PepsiCo, Santander, Metlife & KIA.
Want to learn more about Cesar Castro's work at Strategic Storytelling LLC? Check out his website at https://www.cesarcastro.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this practical episode, Matthew Sanjari, Founder and Strategic Consultant of PRIME Consulting, shares how he discovered where one of his passions truly lies - helping other leaders and entrepreneurs live their best lives and seeing their businesses thrive, not just survive.You will discover:- Why is it not enough to do the right things? You must also do them in the right order.- The four steps to industry-leading profitability- The crucial differences between success in the Fun stage and success in Predictable Success.
As the founder of PRIME Consulting, Matthew Sanjari leverages over 15 years of business ownership and public speaking experience to empower entrepreneurs and business leaders through coaching and consulting, focusing on pragmatic strategies for scaling businesses and achieving personal growth. With a track record of helping brands surpass their limits and a successful exit to his name, Matthew's holistic approach blends operational strategy with personal development, aiming to elevate clients from day-to-day operations to executive roles; he stays true to his motto: build people, build business.
Want to learn more about Matthew Sanjari's work at PRIME Consulting? Check out his website at https://consultingbyprime.com/ or connect with him on LinkedIn: https://www.linkedin.com/in/matthew-sanjari/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this tax-advantaged episode, Ashley Tison, Founder and President of OZPros, shares how he discovered the biggest economic development incentive offered by Congress and how you can use it to dramatically reduce your tax impact. If you are thinking about selling your business, if you're looking to buy or start a business, or if you're looking for an efficient way to put your money to work for you, you won't want to miss this episode.You will discover:- What an Opportunity Zone is and how you can use it to defer and even dramatically reduce your capital gains taxes.- How to structure a Qualified Opportunity Fund and Qualified Opportunity Zone Business for maximum tax impact.- Why you don't need to be an accredited investor to take advantage of these great opportunities.
Today’s guest, Ashley Tison, is an attorney, professional speaker, and the Founder of OZPros - A full-service Opportunity Zone advisory firm. Ashley has worked in real estate, mergers & acquisitions, business growth and management. He brings his breadth of experience in these areas to help educate and guide investors to navigate Opportunity Zones. He has built a team uniquely positioned to handle the acquisition and securities, real estate, and tax nuances inherent in Opportunity Zone deals.
Want to learn more about Ashley Tison's work at OZPros? Check out his website at https://ozpros.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this immensely practical episode, Robin Waite, Founder of Fearless Business, shares how he empowers coaches, consultants, and entrepreneurs to double their income and happiness while significantly reducing their client load.You will discover:- how you can double your income without doubling your workload- how to find the right price for your services- how to boost your confidence when selling
Robin Waite is the Founder of Fearless Business, an expert on pricing, a regular keynote speaker at business events, and bestselling author of several books, including Online Business Startup, Marketing Machine, and the recent popular release Take Your Shot. His expertise is productizing services and helping people articulate the fantastic results these products deliver so they can confidently charge more. He believes crafting a successful business isn't about working harder, it's about working smarter.
Want to learn more about Robin Waite's work at Fearless Business? Check out his website at https://www.robinwaite.com/ and get a copy of his book at https://amzn.to/4eQja5P.Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this liberating episode, Jeremy Shapiro, Founder and Facilitator of Bay Area Mastermind, shares how he and his mastermind groups have helped solopreneurs achieve the freedom to do what they want when they want, and with whom they want by becoming business owners. If you're tired of being tied down by your business, you won't want to miss this episode.You will discover:- a simple test you can do right now to find out if you’re a solopreneur or a business owner- how to ensure your team delivers consistent quality for your customers- who to hire first and how to dial in your ideal team
In his role as a mentor and coach to entrepreneurs, serial entrepreneur Jeremy B. Shapiro helps small business owners make the transition from “solopreneur” to “business owner” – an important distinction that many entrepreneurs can easily miss when working “in” their business instead of “on” their business. Since 1998, through structured masterminding, one-on-one coaching, and consulting work, Jeremy has been helping entrepreneurs discover the core strengths in themselves and their businesses and realize their true potential, combining passion and expertise to grow their businesses and attain the freedom they deserve.
Want to learn more about Jeremy Shapiro's work at Bay Area Mastermind? Check out his website at https://bayareamastermind.com/ Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this entrepreneurial episode, Charles Gerencser, Partner of RELENTLESS Venture Studio and Founder of linkedVAnow.com, shares how he has taken his background in enterprise sales and put it to work helping founders and SaaS entrepreneurs go from startup to success with over $5M in annual recurring revenue.You will discover:- How to avoid the complacency that often accompanies the early wins of SaaS companies- Why a few big losses may be just the thing you need to break through and scale up- Why LinkedIn may be the best place for you to generate your next wave of new sales
Charles Gerencser is a Partner at RELENTLESS Venture Studio, focused on sales initiatives, new business, acquisitions, and exits. He is also the Founder of several current RELENTLESS portfolio companies, including LinkedVAnow.com, a full-service managed LinkedIn lead generation system. An accomplished expert in sales and marketing, Mr. Gerencser has held executive and director positions at various media and technology companies, including GANNETT, The McClatchy Company, and iHeartMedia. Mr. Gerencser graduated Cum Laude from The Anderson School of Business at The University of California, Riverside.
To learn more about Charles and his work and to get your free 10-point LinkedIn Profil Audit, visit https://www.linkedvanow.com/audit/ Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this entrepreneurial episode, Chanel Rose, Director of Business Development of Pivot To Profits, shares how she helps her clients make the leap, start their own business, and take it full time.You will discover:- How to know when it’s time to start your own business- Why you don't have to go full-time to be a successful entrepreneur- What you can and should do before you go full-time as a founder
Chanel Rose has over 15 years of experience in business development, philanthropy, and procurement of government contracts. She proudly owns an international consulting firm renowned for crafting growth and success strategies. Holding certifications in Project Management and Leadership Development from Northwestern University and Business Analytics from Harvard University, her expertise is unmatched. In 2023 alone, she secured over $750,000 in government contracts, showcasing her prowess in boosting business revenue. 
Want to learn more about Chanel Rose's work at Pivot To Profit? Connect with her on LinkedIn at https://www.linkedin.com/in/chanelrose/ and/or Instagram at https://www.instagram.com/hellochanelrose/.Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this clarifying episode, Doris Jackson-Shazier, Owner of Shazier Coaching & Consulting, shares how she helps her clients figure out if they need coaching, consulting, or even both. If you've ever wondered what the difference is, or if you have a challenge that you'd like to overcome but don't quite know who can help best, then check out this great episode.You will discover:- the most important distinctions between coaching, consulting, and counseling- what challenges you can solve through coaching vs consulting- why many founders would benefit from both
Doris Jackson-Shazier is a seasoned author, speaker, ICF-accredited leadership coach, and management consultant with over twenty years of experience driving organizational growth and excellence. Renowned for her genuine and cooperative leadership style, Doris plays multiple roles—leader, mentor, facilitator, wife, and mother of four. She is deeply passionate about empowering relationships at home and work and specializes in teaching leaders how to create high accountability and high morale environments.
Want to learn more about Shazier Coaching & Consulting's work at Shazier Coaching & Consulting? Check out her website at https://dorisjacksonshazier.com/ and get a copy of her book Raising Justice: Lessons Learned Through Motherhood https://amzn.to/4f5lENc.Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this relentless episode, Kevin Johnson, CEO of The Johnson Leadership Group LLC, shares his life’s mission to help individuals achieve excellence at all levels and empower organizations to serve those in the communities they operate.You will discover:- Why being a leader is synonymous with being a servant- The two core aspects of leadership and how they must be aligned- How do the needs of your leaders change as they rise through the ranks from front-line supervisors to the senior leadership team?
As Founder and Chief Executive of The Johnson Leadership Group LLC, Kevin Wayne Johnson provides organizations and those working within them with the tools to forge adequate personnel and interpersonal communication. He delivers training on dynamic relationships to equip teams with the attitudes and attributes needed to develop individuals into leaders. A native of Richmond, Virginia, he earned a B.S. in Business Administration and Management from Virginia Commonwealth University.
Want to learn more about Kevin Johnson's work at The Johnson Leadership Group? Check out his website at https://thejohnsonleadershipgroup.com/ or get a copy of his book Leadership with a Servant’s Heart: Leading in Your Workplace at https://amzn.to/3YaAMlF .Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz