The Start, Scale & Succeed Podcast

In this impactful episode, Jenni Catron, Founder & CEO of The 4Sight Group, shares key insights from her new book "Culture Matters: A Framework for Helping Your Team Grow, Thrive, and be Unstoppable". If you know what you want your culture to be, but you aren't quite sure how to get there, you won't want to miss this incredible episode.You will discover:- Why you need to assess your culture before defining it- What the Culture Heirarchy is and how you can use it to evolve your culture through each growth stage- The relationship between transparency, clarity and trust in leadershipThis episode is ideal for for Founders, Owners, and CEOs in stages 4,5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizJenni Catron is a leadership coach, author, and speaker. Her passion is to cultivate healthy leaders to lead thriving organizations. She speaks at conferences and events nationwide, seeking to help leaders develop the clarity and confidence to lead well. As Founder and CEO of The 4Sight Group, she consults organizations on leadership, team culture, and organizational health. With over 20 years of experience in corporate and non-profit organizations, Jenni is passionate about helping leaders “put their feet to their vision.” Jenni is the author of several books, including Clout: Discover and Unleash Your God-Given Influence and The 4 Dimensions of Extraordinary Leadership.Want to learn more about Jenni Catron's work at The 4Sight Group? Check out her website at https://www.get4sight.com/ and get a copy of her book Culture Matters: A Framework for Helping Your Team Grow, Thrive, and Be Unstoppable on Amazon at https://amzn.to/3Qzgf6TMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this diagnostic episode, Brandon Gano, COO of HumanOp, shares how he helps his clients cut through the noise to discover the only 3 things they need to work on to create the success they want. If you feel frustrated by your people or overwhelmed by your problems, you won't want to miss this episode!You will discover:- Why almost every founder is trying to solve the wrong problem- Why the secret to your growth isn't found in more leads, more revenue, or perfect people (and how to find it)- How simple it is to balance process and people for maximum successThis episode is ideal for for Founders, Owners, and CEOs in stages 3,4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizBrandon Gano is a serial entrepreneur with several business failures, successes, and multiple exits/mergers. Now, after the most recent acquisition, he is the COO of HumanOp, a one of a kind company dedicated to helping businesses optimize their people and leadership teams so they can experience rapid and sustainable growth like never before.Want to learn more about Brandon Gano's work at Whadif? Check out his website at https://whadif.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this insightful episode, Matthew Stafford, Owner of Build Grow Scale, shares how he has helped thousands of e-commerce entrepreneurs to the true game of success in e-commerce: the inner game.You will discover:- What separates $10M e-comm businesses from those that can only dream of being $10M e-comm businesses?- Why your comfort may be biggest obstacle for your conversions- Two simple hacks to your checkout process that will change the game entirelyThis episode is ideal for for Founders, Owners, and CEOs in stages 3,4 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizOver the past three decades, Matthew Stafford has been entrepreneurial and has successfully built several businesses across various industries, including concrete, brick-and-mortar locations, POD, and software-based ventures. Matthew Stafford, the CEO and managing partner of Build Grow Scale and an equity owner of some in-house e-commerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid e-commerce groups and live events. His experience has also allowed him to help hundreds of e-commerce brands scale past the million-dollar mark - with many hitting the $10 million mark.Want to learn more about Matthew Stafford's work at Build Grow Scale? Check out his website at https://buildgrowscale.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this service-driven episode, Johann Diaz, Founder of Service Revolution Academy, shares how he helps his clients boost their sales and profitability by focusing on dramatically improving the quality of their service in the eyes of their customers. If you and your team are tired of the new logo rat race,or if you're frustrated that your company's service is your industry's biggest secret, you won't want to miss this episode.You will discover:- How to differentiate even in a commoditized market- Why you need to stop defining what is valuable and who should define it- How to diagnose whether your sales problem is actually a service problem?This episode is ideal for for Founders, Owners, and CEOs in stages 4,5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizWith over 35 years of experience at the intersection of technology, service excellence, and operational strategy, Johann Diaz is a seasoned business and technology leader who has significantly impacted various industries. From leading roles in high-stakes service transformations for global giants like Unilever, Diageo, Vodafone, and BP to strategic leadership roles for ServiceNow, Capgemini, and Serviceware, Johann has consistently helped organizations deliver measurable improvements in service quality, customer satisfaction, and operational efficiency.Want to learn more about Johann Diaz's work at Service Revolution Academy? Check out his website at https://www.service-revolution.com/ or connect with him on LinkedIn at https://www.linkedin.com/in/johanndiazMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this impactful episode, Steve Lowell, Co-Founder of S&J Training Solutions Inc., shares how he helps coaches and other professionals leverage keynote speaking and other communication platforms to build their book of business. If you're a coach or entrepreneur who speaks often (or wants to speak often) but are frustrated that people come up after your talk and sing your praises but don't hire you, you won't want to miss this episode.You will discover:- Why selling from stage might be the most underrated lead gen strategy for coaches- How to teach but not overteach by mastering the "tipping point" in your talk- How to know whether your content is hitting the mark (and growing your business)This episode is ideal for for Founders, Owners, and CEOs in stages 1,2,3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizSteve Lowell, CSP, has been speaking and performing on the live stage since he was 6. That was about 54 years ago! From Ottawa, Canada, Steve is an award-winning global speaker. For over 30 years, he has trained and mentored executives, thought leaders, and professional speakers worldwide to deliver high-impact keynote speeches, drive revenue from the platform, and build wealth through speaking.Want to learn more about Steve Lowell's work at S&J Training Solutions Inc.? Check out his website at https://stevelowell.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this scalable episode, Nicco Leone, Founder of Nemean Pride, shares how he helps some founders scale from $5 to $50M and some avoid the headache altogether. Suppose you're questioning whether or not to scale. In that case, if you are quietly frustrated at the constant expectation to grow like crazy (even if it comes from you) or wonder how big your organization should be and how to get it there, this is the episode for you!You will discover:- 3 great reasons to scale (and 1,000 bad reasons)- the difference between a growth business and a lifestyle business that is growing- The most crucial role of middle management that almost every leadership team overlooksThis episode is ideal for for Founders, Owners, and CEOs in stages 4,5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizNicco Leone is the founder of Nemean Pride, a dynamic consulting company specializing in providing finance, operations, and HR consulting to companies all across the US. He has a decade of experience uncovering operational efficiency opportunities for startups and middle-market companies with up to $1 billion in annual revenue. Nicco is not your guy if you're looking for your run-of-the-mill CEO who goes into an office every day. He has run his company while living and traveling through Spain, Italy, Croatia, Cyprus, Amsterdam, Antigua, and Barbuda with his wife and son.Want to learn more about Nicco Leone's work at Nemean Pride? Check out his website at https://www.nemeanpride.com/ or connect with him on LinkedIn at https://www.linkedin.com/in/niccolo-c-leone/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this human-centered episode, Isabelle Fortin, Owner of Against the Ordinary, dispels several lingering myths surrounding leadership. She shares why we need to be more human-centered as leaders, how to do it, and how to develop your leadership team to do it as well. If you know you need to raise the leadership bar in your organization to improve achieve higher performance and enjoy greater success, you won't want to miss this episode.You will discover:- Why command-and-control structures are so common (and it's not because of how effective they are)- Why and how to become a more human-centered leader- Why the military command-and-control structure isn't actually command-and-controlThis episode is ideal for for Founders, Owners, and CEOs in stages 3,4,5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizIsabelle Fortin’s journey began in the Royal Canadian Air Force. Over the next decade, she developed her communication and critical leadership skills by attending the prestigious Royal Canadian Leadership School. With over three decades of combined military and business leadership experience, she assists CEOs and HR leaders enhance communication, culture, retention, and profitability. Her approach is customized for each client, empowering them to go Against the Ordinary. Additionally, she hosts ‘The Human Leader’ livestream, featuring tried-and-tested leaders willing to share their journeys.Want to learn more about Isabelle Fortin's work at Against the Ordinary? Check out her website at https://www.againsttheordinary.org/ or connect with her on LinkedIn at https://www.linkedin.com/in/isabellemfortin/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this transformational episode, Shirin Danesh shares how she helps managers and leaders who are frustrated by their 9-to-5 to achieve more in work and in life. If you're frustrated by your job and wonder if starting a business could be right for you, you won't want to miss this episode.You will discover:- How to know if you have what it takes to start your own successful business- The difference between a professional, a manager, and a leader- How to grow your professional network before you need itThis episode is ideal for for Founders, Owners, and CEOs in stage 1 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizShirin Danesh is an Executive Leadership Coach who helps CEOs and senior leaders navigate their most complex professional challenges. She specializes in product and program delivery using the Agile framework and lean practices. She has experience in portfolios of products, product lines (a collection of interrelated products), and single-product ventures. She connects enterprise strategy, investment, products, and teams to create a forward-thinking, human organization. Her mission is to equip our future leaders with the right mindset and best business practices, enabling them to design and build a better future.Want to learn more about Shirin Danesh's work at shirindanesh.com? Check out her website at https://shirindanesh.com/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this prescient episode, Scott Allen, Principal of S & J Allen, LLC, shares how he has helped thousands of leaders from surgeons to service man and women to students focus on the most important things so they can help their team succeed. If you feel like you're struggling to keep up, overwhelmed by technology or even just curious about the future of leadership, you won't want to miss this episode!You will discover:- The hidden task list for leaders who succeed- The number one leadership challenge the naval war college is working to overcome and what that means for you- The first step to becoming the best leader you can beThis episode is ideal for for Founders, Owners, and CEOs in stages 5,6,7 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizScott J. Allen, Ph. D., is an award-winning educator passionate about working with people at all levels and across industries. He teaches at SMU’s Cox School of Business Executive Education and spent more than 18 years as a professor of management. His areas of expertise include leadership development, the future of work, and executive communication. Scott has published over 60 peer-reviewed articles and book chapters and is frequently a keynote speaker and workshop facilitator across industries. He was named an ILA Fellow by the International Leadership Association in 2021.Want to learn more about Scott Allen's work at S & J Allen, LLC? Check out his website at https://www.scottjallen.net/ or connect with him on LinkedIn at https://www.linkedin.com/in/scott-j-allen/Mentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

In this high-profile episode, Mitch Carson, Owner of Impact Products Marketing, shares what to do if you're struggling to bring in enough new business to scale your sales.You will discover:- Who would benefit the most from Becoming a business celebrity- How to secure TV and Radio interviews by avoiding the biggest rookie mistake entrepreneurs make- How to transform publicity into profitable growthThis episode is ideal for for Founders, Owners, and CEOs in stages 1,2,3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizFor the past 30+ years, Mitch Carson has helped hundreds of speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews, boosting their credibility instantly and aiding them to charge premium prices for their products and services. As a television show host on NBC Channel 3 Las Vegas, he knows what it has done for him and his clients. Mitch is also a celebrated professional speaker and closer who has spoken on stages in 63 countries and produced over 2,000 live events in 19 countries. He is a published author with John Wiley and Sons and books published in 6 languages.Want to learn more about Mitch Carson's work at Impact Products Marketing and get access to his proven formula? Check out his website at getinterviewedguarenteed.com/meetwithmithcMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you’re a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you’re doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz